What kind of music is best for campaigns?

We can all pull some short jingle for a long-discontinued brand out of the depths of our minds if prompted in the right way. Equally, distinctive brand imaging or logos have the ability to stick to our subconscious like Velcro.

Music is an important tool in the marketing toolkit and is capable of elevating a campaign from bog standard to ubiquitous. Among consumers as well, music is often thought of as being more memorable when it is used in a marketing context.

At least, this is what 60% of respondents said...

By Colm Hebblethwaite, 07 March 2018, 0 comments. Categories: Video & Audio Marketing.

Podcasts: how hardware is driving listening to new heights

The old adage ‘we’ve never had it so good’ gets applied to a lot of things, however at the outset of 2018 it is definitely true when it comes to how consumers access content.

The evolution of smartphones, mobile networks and consumer expectations have all converged to allow the public to be able to watch videos, listen to music or access social media all for free, wherever they are.

From a marketing perspective, one of the most compelling content platforms to have recently blossomed has been podcasting....

By Oli Walters, 07 March 2018, 0 comments. Categories: Video & Audio Marketing.

How can marketers adapt to the recent Facebook algorithm changes?

Following Mark Zuckerberg’s personal post on Facebook’s recent newsfeed changes, the social network’s share price fell as much as 6.1 percent.

With Facebook’s key advertising space for brands reverting back to its original purpose (actual, personal news from friends and family), the brand marketers who have relied on in-feed advertising to drive traffic and revenue must now reconsider how to engage with audiences through this pillar channel.

But more than anything, organisations must...

By Marielle Habbel, 27 February 2018, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

Third of Winter Olympics viewers watching online

A global survey of over 30,000 Winter Olympics fans has found that 35% are now consuming the sports extravaganza online.

The data was compiled by tech company GlobalWebIndex, who is calling the findings a “huge opportunity” for online advertisers. The company polled people who identified as Winter Olympics fans by the fact that they watch the event either on TV or online. These fans spend an average of two hours and 24 minutes a day on social media.

Amongst online viewers, it is YouTube, perhaps...

By Colm Hebblethwaite, 20 February 2018, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Creating vertical video for a mobile first generation

In this discussion from Eurobest in London, Grant Munro: General Manager at Shutterstock Custom, Milton Elias: Head of Mobile and Video at News UK and Kat Hahn: Lead at Facebook and Instagram’s Creative Shop, talk about the solutions for brands to create vertical-specific video content both quickly and affordably.

A mobile world

Munro: “Mobile is by far the biggest driver of vertical video. Consumers spend around three hours per day on their mobiles, and check them on average 150 times a...

By Grant Munro, 13 February 2018, 0 comments. Categories: Mobile Marketing, Video & Audio Marketing.

Gen Z engaging with 10 hours of online content a day

One fact has become indisputable in the last few years: the British population is addicted to digital content. According to research by Adobe into the UK’s content consumption habits, millennials spend an average of 8.5 hours a day reading, watching, creating and engaging with content on their devices.

If this sounds high, it is above the UK average of 6.9 hours, but well below that of the generation below them. According to the research, Generation Z spend a whopping 10.6 hours engaging with online...

By Colm Hebblethwaite, 09 February 2018, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

Interactive video: A powerful engagement tool for every step of the digital customer journey

As colder and darker weather is upon us—the perfect time for cosying up on the sofa to watch a movie—I’m reminded of a very memorable experience that took place in my living room not too long ago. I was sitting down with my laptop to watch a favourite show. It was dark outside and I was alone at home.

The adverts came on…all normal so far, but then a gripping ad for an upcoming movie came on. It was not the sight of the alien bursting from its cocoon, or the alien on the roof of the...

By Ben Samuel, 08 February 2018, 0 comments. Categories: Video & Audio Marketing.

90% of UK video viewers regularly visit YouTube

YouTube has cemented its place as the undisputed leading platform for digital video in the UK, with eMarketer stating that the sites viewing is close to saturation point.

The company’s first market forecast for YouTube shows that through its sheer ubiquity and its easy integration on other content platforms have both contributed to its video dominance. 2018 will see 40.4 million (or six out of 10 people) will watch a video on the platform’s app or website at least once a month.

Watching videos...

By Colm Hebblethwaite, 05 February 2018, 0 comments. Categories: Video & Audio Marketing.

5 tips to capture your audience’s attention

More than other types of content, webinars give marketers the power to connect with audiences in a personal and immersive way. A firm favourite amongst B2B marketers, webinars are often touted as a top source for leads and ideal for all aspects of the customer journey.

But how can you keep people engaged? According to new research in GoToWebinar’s 2017 Big Book of Webinar Stats, only 40% of marketing webinars are taking advantage of...

By Daniel Waas, 01 February 2018, 0 comments. Categories: Video & Audio Marketing.

Monthly mobile data usage to hit 98 GB by 2025

Mobile network giffgaff has released research estimating that average mobile data usage will climb to a mammoth 93 GB per month by 2025.

With 5G due to launch globally in 2020, giffgaff has based its estimations on theoretical speed increases. Research and advisory company Gartner believes 5G phones will begin to reach the market in 2019, when rollouts of 5G networks will start in select countries, such as the US and South Korea.

"We predict that, by 2021, 9 per cent of smartphones sold will support...

By Colm Hebblethwaite, 29 January 2018, 0 comments. Categories: Mobile Marketing, Video & Audio Marketing.