Facebook launches Watch video-streaming platform globally

Facebook’s Watch video-streaming platform has been rolled out worldwide, nearly a year after its initial launch in the US.

Watch gives users of the social network a hub to discover content (including live streams), create watch feeds and archive saved videos from the news feed. Facebook also promises to bring ‘interactive’ experiences, including ‘Watch Parties’, premieres and interactive quiz-style shows, and unique-to-platform content.   

Making the service available...

By Mark Jones, 30 August 2018, 0 comments. Categories: Advertising Technology, Social Media Marketing, Video & Audio Marketing.

Singtel-owned Amobee completes $100m bid for video ad specialist Videology

The Singtel-owned digital marketing tech outfit Amobee has completed a $100m (£77.6m) purchase of TV and video advertising specialist Videology.

According to an official release, the deal equips Amobee with connected TV and digital video solutions, linear data-driven TV planning tools, premium inventory partnerships and activation opportunities for worldwide clients. It also clicks with an ongoing narrative of ad tech acquisitions this summer, particularly that of

Spend on video advertising set to reach $30bn in 2018, driven by mobile

Advertisers worldwide are expected to spend $29.8bn (£23.2bn) on online video in 2018, according to WARC’s latest global ad trends report.

The figure represents a year-on-year hike of 27.5%, while the majority of ad dollars will be directed at the rise of mobile video bought via social media platforms, but the readiness to spend on the channel comes despite video placements posing an everyday risk for brand safety.

WARC reports that one in 10 placements pose a “negative adjacency” risk for brands....

By Mark Jones, 24 August 2018, 0 comments. Categories: Advertising Technology, Social Media Marketing, Video & Audio Marketing.

Facebook rolls out tools for creating video ads on mobile

Facebook has launched a new set of tools to help marketers create mobile-ready video ads on its platform and Instagram, which include the ability to add motion to images and brand logos for simple animations.

Announcing the update on a blog post yesterday, the social media platform cited its findings that mobile-first creative has a 27% higher likelihood of driving brand lift, while message association went up 23% compared to video ads...

By Mark Jones, 23 August 2018, 0 comments. Categories: Advertising Technology, Social Media Marketing, Video & Audio Marketing.

Twitch-based influencer marketing platform PowerSpike lands $500K as esports boom

Do the names shroud, tfue, dakotaz and ninja sound familiar?

Probably not, but they are some of the top 10 most-watched gamers on the Amazon-owned live-stream platform Twitch, and together they racked up over 10m in viewing hours in just the first week of this month.  

Ninja in particular - a self-titled “professional Battle Royale player” - accounted for 4.8m of those hours alone, and recently surpassed landmark 10m Twitch followers who currently...

By Mark Jones, 09 August 2018, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

YouTube in hot water again as Mars departs over brand safety concerns

Social video sharing site YouTube is once again in hot water over advertising brand safety.

This time, it’s Mars that has suspended marketing on the platform after an advert for Starburst sweets was found to be placed at the start of a rap music video allegedly supporting gang violence in London.

The film by a group called Moscow 17 is part of an emerging genre called ‘drill’ which has been cited as violent “soundtrack” to gang warfare in London, with rival gangs often using the...

By Mark Jones, 06 August 2018, 0 comments. Categories: Best Practice, Social Media Marketing, Video & Audio Marketing.

US music-streaming giant Pandora opens programmatic audio marketplace

One of the United States’ most popular music-streaming services, Pandora has joined the programmatic audio arms race, opening up the largest set of ad-supported listeners in the country to targeted, audio-based advertising.

The announcement marks an opportunity for brands to access the largest addressable audience in the streaming audio space - the California-based music recommendation service owns the largest inventory of its kind in the US, while 92% of its audience is ad-supported.

That’s more than double...

By Mark Jones, 31 July 2018, 0 comments. Categories: Advertising Technology, Automation, Programmatic, Video & Audio Marketing.

5 ways to integrate video into your digital strategy on a shoestring budget

For years, mobile has been a key part of marketing dialogue and the industry-standard for many advertisements. However, innovation runs rampant in world of mobile and there are certain aspects of mobile that should get more attention by brands and advertisers. This year, the star of the show is clearly mobile video.

Time spent on mobile has continued to increase, and more than 75 percent of video viewing is mobile. But what does that mean for...

Channel 4 gets in on AI action with contextual TV ads

UK broadcaster Channel 4’s progressive approach to content is seeping through to its ad strategy.

While publicly-owned and touting a successful on-demand digital arm, the television company still relies on good old TV advertising for a large part of its revenue. However, gains from ad spend, which makes up about 93% of its total revenue, dipped around £40m last year as a result of a TV ad market decline of 3%.

To offset this,...