The seven deadly vids: Video content to amplify and generate leads on social media

Today’s marketing departments are creating more videos than ever before – and with good reason as such content attracts more organic traffic from search engines, keeping prospects on websites for longer.

The figures speak volumes too as nearly 60% of executives said they would choose video over text content if shown both, and

Blink and you’ll miss it: How to get the most out of short-lived social content

It is no secret that social media marketing is an ever-moving target. Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now, as counterintuitive as it may sound, there is a swing towards short-lived content, which has to do with Instagram’s rise in popularity.

Instagram is increasingly being seen by brands as a dynamic platform from which to share their more informal...

How to generate new subscribers and real revenue from your video content

Over the last few years, video has become a key medium to drive engagement with users, underpinning the content strategy of companies that are looking to increase their reach and audiences across digital platforms.

Whilst YouTube still dominates the landscape, Ooyala, Brightcove, Kaltura and Vimeo are all strong competitors, allowing creators to monetise their subscription Video-on-Demand (SVOD) and live-stream services via their own channels, using a range of options including micro-purchases and...

By Paul Halfpenny, 06 February 2019, 0 comments. Categories: Video & Audio Marketing.

More than half of retailers look to utilise Internet of Things in next three years, report claims

A new report released by Boston Retail Partners (BRP) has argued that in order to offer customers a unique personalised shopping experience in every retail channel, stores must blend physical and digital strategies – including the Internet of Things (IoT) and augmented reality (AR).

Customers are interested in trying new technologies if they find improvement in their in-store shopping experience, the report notes. The...

By James Bourne, 30 January 2019, 0 comments. Categories: Customer Experience, Personalised Marketing, Video & Audio Marketing.

Why 2019 will be the year that advertisers successfully adopt digital personalisation

As an industry we’ve long discussed the exciting promise of combining data, with adtech and creative possibilities, to enhance the experience of digital advertising. Although frequently discussed, dynamic creative optimisation (DCO) is yet to fulfil the promise of large-scale, relevant digital communications, meanwhile technology has progressed to differentiate between ‘personalisation’ and ‘dynamic...

Measuring the customer success of live chat: Tips, strategies and best practice

Online marketing offers many advantages over its traditional brethren from a metrics perspective. You can, for example, examine click-through-rates to a promotion, to a blog or to an article to your website, and with eCommerce you then analyse whether that online interaction has led to a number of sales. At the core of this marketing effort is also the ability to collate customer data, which can be used with the help of a customer relationships management (CRM) system...

By Graham Jarvis, 10 January 2019, 0 comments. Categories: Best Practice, Customer Experience, Video & Audio Marketing.

Why generation Z will drive the growth of visual search

eCommerce navigation and exploration has remained largely unchanged in recent years, even as retailers have scrambled to pinpoint more effective and personal ways to engage their customers in the process of product discovery.

This is likely why there’s been no shortage of hype surrounding voice search technology, despite ample grounds for skepticism: A recent

How brands need to get to grips with voice search – before the opportunity disappears

Voice-enabled search is here – and if your organisation is not up to speed yet, there may be trouble ahead.

That’s the key finding from a new report by marketing agency BrandContent. The report, which combined analysis with a survey of more than 2,000 consumers, found that while men (28%) are significantly more likely than women (13%) to utilise voice search frequently, more than two in three polled had access to either...

By James Bourne, 07 January 2019, 0 comments. Categories: Branding, Search Marketing, Video & Audio Marketing.