How Kinly’s videos and events attracted 100,000+ viewers

A man recording with a camera.

Kinly is a global provider of AV collaboration services and support. After 20+ years of experience in the AV and video collaboration industry, the company now has around 1,200 employees working with more than 2,500 clients across the world.

The problem:

Kinly offers audio and video solutions, with the majority of its business coming through conferences, services for events and broadcasted EXPOs. The company supplies live broadcasting services for a range of industries...

Kevin the Carrot ranked most Googled Christmas advert character

Kevin the Carrot.

Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends.

The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character.

The data as compiled based on the top six UK retailers, who release hotly anticipated Christmas adverts every year, including John Lewis,...

How direct-to-consumer brands are leading the way for TV

Two children watching TV.

It is estimated that, as consumers, we see between 6,000 - 10,000 ads on a daily basis, served to us across a range of platforms and screens. With so many ads, each varying in relevance to us as individuals, it’s little wonder many are “tuned out.” Studies have shown that 26% of global consumers ignore branded digital content entirely.

Brands of all sizes are on the hunt to cut through the noise and reach increasingly fragmented audiences effectively and consistently. The...

Justin Barrett, Brightcove: COVID, digital transformation and the experience of video

Justin Barrett, senior VP EMAE, Brightcove.

What have been the latest developments at Brightcove?

Brightcove invests a lot into research and development to make sure we can keep our customers ahead of the curve. For example, we recently launched a service that optimises video delivery into China to allow organisations to distribute their video content in a key market.

We’re also seeing renewed interest in our core services like Brightcove Video Cloud, as more organisations put an emphasis on video content and...

Brightcove helps take Melbourne Symphony Orchestra to a global audience

Melbourne Symphony Orchestra

The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world.

MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content as an alternative to traditional, in-person orchestral experiences. The MSO.LIVE experience is accessible, offering MSO concerts, family programming, and special events and performances from around...

How to convince audiences that virtual events are still worthwhile

Opinion Nothing went according to plan in 2020. Trade shows, conferences, concerts, and all other business- and consumer-driven in-person events were either converted into online experiences or canceled altogether. This year, we’re left questioning where virtual events will go from here.

Several companies have committed to hosting immersive digital experiences in 2021 — from the Consumer Technology Association’s CES to Adobe Summit to SXSW. Typically, these in-person...

How your brand can craft Instagram Reels which stand out from the crowd

Facebook recently released a new feature for Instagram Reels called “Remix,” which lets users collaborate via side-by-side videos. Although some still criticise the app as a copy of TikTok, it’s clear that the technology giant wants to continue investing in and expanding on the possibilities of video content.

The State of Digital Publishing predicts that video will account for 82% of internet traffic by 2022, so it’s no surprise that companies like Facebook are taking an...

Why advertisers need to replace pandemic clichés with authenticity

Over the course of 2020, I saw a lot of pandemic ads. They worked well for companies in a tight spot — whether because of budget cuts or previously purchased media commitments — but they follow the same formula: A screen fades in from black, stock footage rolls, and an announcer talks about living in unprecedented times. Just as the video reaches its lowest point, the announcer says, “But we’re here to help because we’re in this together.”

In the early days of the...

Four key steps for marketers to seize the Clubhouse moment

Clubhouse stepped in as the social media app for building connections amid lockdowns and social distancing. For those who aren’t familiar with the buzz yet, the invite-only app connects people through audio chat rather than the direct messages, status updates, or photos and videos typical of other social networking platforms. Part radio, part Zoom, part podcast, Clubhouse has taken the world by storm in recent months.

The app continues to grow in popularity, up from 600,000...

How TikTok can recover from its shadowbanning problems

TikTok has increasingly become a major part of brands’ marketing strategies. The platform offers incredible potential to reach target audiences in authentic, creative ways. But as more brands start to work with TikTok creators, they have to understand a key issue those creators are worried about: shadowbanning.

What is shadowbanning?

Shadowbanning occurs when a platform suppresses or removes content without notifying users. Creators might begin to suspect they’ve been...