Search accounts for half of digital ad spend in first half of 2018, finds IAB UK
Search accounted for half of all digital ad spend in the UK in the first half of 2018, according to the latest Digital Adspend report published by the IAB UK (Internet Advertising Bureau) and PwC.
In total, digital advertising saw a 15% year-on-year increase amounting to £6.36bn. Enjoying the same rate of growth, spend on search advertising amounted to more than half of that (52%), amounting to £3.3bn.
Non-video display spend was next highest at £1.33bn, a rise of 9% on last year’s...