The BBC’s Beeb shows why AI voice assistants are not yet ready for enterprise prime time

Opinion Last week, the BBC announced that it has begun work on a voice-enabled virtual assistant scheduled for 2020. Codenamed Beeb, the new virtual assistant is being seen as an alternative to Amazon’s Alexa and Google Home, with a focus on helping users find content on the British broadcaster’s services and...

VRJAM and Agora partnership aims to provide sleek - and sustainable - VR event experience

The events industry in the UK is worth somewhere in the £40 billion area today. 2014 figures from BVEP put it just below that figure, while an AV Technology piece from last year spiked it at £42.3bn. 

This includes everything from the events themselves to travel costs - many readers will understand the 'on the road' mentality that comes with frequent executive...

By James Bourne, 26 August 2019, 0 comments. Categories: Customer Experience, Mobile Marketing, Video & Audio Marketing, Wearables.

The fluctuating fortunes of Britbox and Netflix: What does the future of OTT look like for marketers?

Last week, Britbox finally nailed its colours to the mast, pricing its wide range of British content at a very reasonable monthly fee of £5.99 – a full £3 cheaper than Netflix’s most popular subscription. That announcement is just the latest news in a year of serious changes in the OTT landscape, including slowing Netflix growth, the upcoming Disney+ and Apple TV+ launches and more.

These...

By Dallas Lawrence, 01 August 2019, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Why virtual reality needs to become the new reality for marketers

Virtual reality (VR), an immersive computing technology that submerges consumers in a virtual world, is predicted to completely transform the shopping experience. Goldman Sachs estimates that investments in VR, along with augmented reality, will reach a staggering $1.6 billion by 2025.

While brands are clambering to become part of the virtual environment, there is very little known about how to enhance the brand experience for all consumers and where to employ VR technology. Thus, marketers may be asking...

By Kirsten Cowan, 22 July 2019, 0 comments. Categories: Advertising Technology, Video & Audio Marketing, Wearables.

Please stand by: Exploring the future of media and entertainment – and the VR, AR, and AI tech advancing it

It has been 83 years since TV hit UK screens, nearly 40 since Channel 4 broke the boundaries of a three channel TV service, and just over seven years since all television broadcasts went from analogue to digital. There is estimated to be 27,000 hours of domestic content produced a year at a cost of £2.6 billion.  But that’s just TV.

We all know that how we consume media and...

The seven deadly vids: Video content to amplify and generate leads on social media

Today’s marketing departments are creating more videos than ever before – and with good reason as such content attracts more organic traffic from search engines, keeping prospects on websites for longer.

The figures speak volumes too as nearly 60% of executives said they would choose video over text content if shown both, and

Blink and you’ll miss it: How to get the most out of short-lived social content

It is no secret that social media marketing is an ever-moving target. Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now, as counterintuitive as it may sound, there is a swing towards short-lived content, which has to do with Instagram’s rise in popularity.

Instagram is increasingly being seen by brands as a dynamic platform from which to share their more informal...

How to generate new subscribers and real revenue from your video content

Over the last few years, video has become a key medium to drive engagement with users, underpinning the content strategy of companies that are looking to increase their reach and audiences across digital platforms.

Whilst YouTube still dominates the landscape, Ooyala, Brightcove, Kaltura and Vimeo are all strong competitors, allowing creators to monetise their subscription Video-on-Demand (SVOD) and live-stream services via their own channels, using a range of options including micro-purchases and...

By Paul Halfpenny, 06 February 2019, 0 comments. Categories: Video & Audio Marketing.