Snapchat vs. Instagram Stories: not a case of either/or
Having already established itself as the go-to platform for aspirational images and videos that satisfy the voyeur in us all, Instagram has officially mastered ephemeral content. It has now overtaken Snapchat in the daily user stakes by almost 100 million (250 million versus 166 million respectively).
So should brands jump ship and ditch Snapchat for Instagram Stories?
Not so fast. Snapchat and Instagram are different beasts and offer brands different opportunities. It’s not a case of either or,...