Five steps to successful social media monitoring
Why should I bother monitoring social media?
Quite simply, monitoring social media allows you to track what the public is saying about you, analyse the comments and then identify opportunities to engage the public better with your products and services.
Here are Meltwaters “Five steps to successful social media monitoring”
Step 1: Start listening in
Start listening to social media sites to find out where your customers are and what their needs are. Hold back on the desire to respond straight away....