What is Silicon Cape?

There has been a fair amount of buzz around this new initiative in Cape Town called Silicon Cape. The concept is pretty simple but pretty hard to achieve.

Their main objectives are:

1) Increase number and quality of tech startups 2) Increase number and quality of tech investors 3) Creating an environment where both can thrive

Rich People and Nerds

I remember a quote I heard ages ago. “Be nice to nerds, one day they’ll be your boss.”

Nerds have the ability to create new concepts and bring them to the table...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Social Media Marketing.

Great social media brand tips from Nike

I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have enjoyed seeing what Nike has been doing in the branding space and how social it is without being all about social media.

I think this is where Kemi has got it right with Nike. The focus is on being social. Making running social and this is not limited to social media only, however most of the campaign is underpinned...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Social Media World Forum Africa – Day 1 feedback

It’s been interesting to see how far South African businesses have come with social media and how far they still need to go.

The two brands who impressed me today were Standard Bank and Cell C. Here is why. It’s clear that involvement in social media as brands is forcing each business to go from superficial involvement to an integrated use of social media in the organization. Both businesses are being forced to evolve as a result.

For social media to be used successfully it also needs to impact...

By Peter du Toit, 01 June 2011, 0 comments. Categories: Social Media Marketing.

Social Media Crisis Management

What if it hits the fan?

This fear is one of the main reasons why companies don’t get in social media. Companies are worried that if they enter the social media space, they will generate bad PR. The problem is that this bad PR, if it exists, is on those social media channels already. In other words, the conversation is already happening, you may as well join it.

Yoav Tchelet, from AVIS, had the following suggestions to be ready to handle a crisis in your social media channels.

3 building blocks of crises...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Social Media Marketing.

The biggest benefit to monitoring online reputation and sentiment

Standard Bank did a detailed presentation around their listening strategies online. The presentation was very interesting and went into detail about crunching the stats in such a way to get valuable, workable results. Now for a few of the key points:

Tailoring your offering on different social media platforms

This was spoken about in the previous article but it deserves being repeated. Different networks have different environments. Standard Bank has spent time listening to their audience and have found that...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Branding, Social Media Marketing.

Five steps to successful social media monitoring

Why should I bother monitoring social media?

Quite simply, monitoring social media allows you to track what the public is saying about you, analyse the comments and then identify opportunities to engage the public better with your products and services.

Here are Meltwaters “Five steps to successful social media monitoring”

Step 1: Start listening in

Start listening to social media sites to find out where your customers are and what their needs are. Hold back on the desire to respond straight away....

By Mike Saunders, 01 June 2011, 0 comments. Categories: Branding, Social Media Marketing.

Can social media attract customers and have they changed

Listening to the first panel at the Social Media World Forum bought up a few interesting insights in the role of social media in marketing plans.

The panel consisted of:

Moderator: Michelle Atagana, Editor, memeburn Garth Rhoda, General Manager Media, Habari Media Group Siphelele Sixaso, Head of Marketing, SAfm Bellinder Carreira, Senior Manager Digital and Direct Marketing, Standard Bank

As you can see this is a great panel of experts so the insight gathered here should carry some clout. There were two main insights that were...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Social Media Marketing.

#SMWF – First Impressions

As the saying goes “first impressions last” and so far I have a great impression of the Social Media World Forum (#SMWF). Walking into the venue makes me proud to be a part of such a dynamic industry that knows how to do things right.

The biggest technical detail at the conference is the tweet wall. You can check it out here. Basically the tweet wall, sponsored by Nokia, is an aggregation of all things twitter related at #SMWF. A very cool tool that helps people track...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Social Media Marketing.

Twitter releases Follow buttons for your website

Twitter just launched a button that you can add to your website that allows twitter users to click follow from your website and follow your twitter profile.

To quote Mashable:

“Previously, website publishers had to redirect users to their respective accounts on Twitter.com before users could opt to follow them. The new feature will likely encourage publishers to increase the number of “follow us”...

By Mike Saunders, 31 May 2011, 0 comments. Categories: Social Media Marketing.

Marketers still spending on FB fans despite confusion over ROI

A new study has attempted to shed light on what people generally gain by becoming Facebook fans of brands, what marketers expect to achieve through this, and what the opportunities are for both groups in social media.

Millward Brown and Dynamic Logic in co-operation with the World Federation of Advertisers (WFA) suggested key factors that drive a stronger response to fan pages.

It splits these into five basic, mainly unsurprising, expectations from fans, which apply to all brand pages, and five proposed...

By Matt Henkes, 05 April 2011, 1 comment. Categories: Social Media Marketing.