Picture it: Photo Sharing with Instagram

When it comes to photo sharing social networks, Instagram is the most popular by far. It’s a photo sharing app for the iPhone that connects to Facebook, Twitter and Foursquare, among others. The premise of this app is to take photos, apply filters and optionally a tilt-shift effect and share it with friends.

You can view feeds of friends’ photos, like them and even comment on them. There’s also a Popular tab for viewing the most liked photos on Instagram, which provide inspiration to...

By imod.co.za, 17 June 2011, 0 comments. Categories: Social Media Marketing.

How to Optimize Your Facebook Page for SEO

There is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your customers, but don’t let it stop there. Your Facebook profile can rank in the search engines right alongside your website, so don’t forget to optimize it for...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Social timing – part 1 [infographic]

Earlier today I blogged about When To Tweet?, which is a web application which connects to your Twitter account and looks at when your followers are most active, so that you have an idea when it’s best to send out a tweet if you’re looking for people to see it or interact with you. Really useful if you’re a marketer.

Twitter’s not the only place that has a science around timing, in fact, all social networks are like this and it’s nothing new to anything we know about. Just think...

By imod.co.za, 16 June 2011, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

When should you tweet?

People use Twitter for all sorts of reasons, to find new business, to make friend, to chat to friends, to find out news, to ask questions and as a marketing tool. There’s no best reason in my opinion, it’s up to you how you use it.

I use Twitter for all sorts of reasons, but because I run iMod and because I enjoy driving traffic to this blog, I use it to do just that, drive traffic. Now, there are so many things to take into account when...

By imod.co.za, 16 June 2011, 0 comments. Categories: Social Media Marketing.

SEO Blog Posts to Read for June 16, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Write Copy for Social Media There is a dividing line between writing in the voice of the brand and writing in the voice of the customer. This post includes a graphic that explains five ways you can deliver on...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

How to increase ROI on PPC Facebook ads

A study from TBG Digital has suggested that advertisers can significantly boost ROI on Facebook advertising by incorporating social context into their campaigns.

TBG tested social context ads, which list friend endorsements, detailing which of the users friends ‘like’ the specific Facebook page, group, event, or application that’s advertised, against ads with no social context.

The study revealed that social context resulted in a 29% reduction in CPC for advertisers. The data came from a...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Paid Search, Search Marketing, Social Media Marketing.

Social Media Timing Factors to Consider

One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. TV and radio advertising allows you to buy air time during a specific program, but it rarely allows you to determine the very minute when your ad will go live. It’s also much more expensive to purchase airtime during high volume periods, such as during TV prime time or radio morning drive hours.

The cost of using social media (mostly man hours) doesn’t...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Social Media Marketing.

30,000 Followers Won’t Pay the Bills

Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.