Google Announces the Google+ Project

Not to be confused with Google +1, Google+ is the search engine’s newest attempt at improving the social media networking experience. Google isn’t branding it as a social network, per say, but rather as a project.

According to Google:

“Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day. Today, the connections between...

By Nick Stamoulis, 01 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google launches Facebook rival

After a number of abortive attempts since 2009, Google has finally unveiled what it believes will be the service that anchors it as a major player in the world of social media, Google +.

It incorporates numerous sharing, networking and communication features; some new, though many that we’ve seen before, but represents what many have described as a solid start.

Currently open to users on an invite only basis, Google is referring to Google+ as a project, rather than a product, perhaps hinting at the...

By Matt Henkes, 29 June 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Twitter Promoted Tweets to Enter User Streams

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool.”

Who knows if this exact exchange even took place, but what we do know is that Mark changed his mind. While Facebook users might not see pop-up ads for Mountain Dew...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Advertising, Social Media Marketing.

SMEs winning more new business through social media

Smaller companies are more effective than large brands when it comes to attracting business via social media, a new report has claimed. Industry analysts Regus, said that 42% of SMEs win business directly using channels like Facebook and Twitter, as opposed to 35% of firms with 250+ employees. Almost 10% more SMEs devote over 20% of their marketing budget to winning new customers through social media than their big business counterparts, the report said. Interestingly, Regus also said that...

By Matt Henkes, 28 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

5 Awesome & Inspiring Facebook Pages

I’ve spent a good amount of time reading up on Facebook Pages the last few weeks and I’ve come across some that I think are really great. Each of them has a reason for being great, but I’m not going to spoil it for you, so instead I’ll give you a quick look at each one and then you can decide if you want to explore further.

These 5 Facebook Pages are unrelated and there’s no common trend between them, expect for the fact that I think they’re highly effective and I think...

By imod.co.za, 21 June 2011, 0 comments. Categories: Social Media Marketing.

How about a game of Mini Maps?

I love it when brands get deeply engaged with social media, and Mini have managed to do this with the release of their Google Maps mashup game called Mini Maps. The premise is fairly simple, the game allows you to modify your virtual mini and then race against your friends all over the world, whilst tracking things on Google Maps.

The game looks like a lot of fun, so I’ve managed to track down a video for you to take a watch of and decide whether it’s something you’d like to play. What...

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

FourSquare hits 10 million members in 2 years!

Grief, it always amazes me at how quickly online networking sites such as Facebook, Twitter and FourSquare have raced to having memberships of millions of users and in so little time!

FourSquare was created in 2009 by Dennis Crowley and Naveen Selvadurai and in just over 2 years they have 10 million users, can you even imagine what that exponential growth must be like?

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Social Media Lessons Learned from Anthony Weiner

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropriate contact with six women over the course of three years through social networking sites like Twitter and Facebook. While this certainly isn’t the first “oops” moment of...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Social Media Marketing.