What is Inbound Marketing?

According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Google acquires social media analytics firm PostRank

Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.

The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.

With Google chief Larry Page’s ambition to firmly establish the...

Social Media World Forum – Day 2 feedback

I was meaning to publish this post on Friday but was distracted by events in Cape Town – which may have been a blessing in disguise as I have been able to reflect on Day 2 of the programme.

The programme on Thursday was packed with case studies from companies like Nike, Deloitte, JSE, Groupon and Associated Magazines to name a few.

It was interesting to see how each business had essentially reached the conclusion that any social...

By Peter du Toit, 06 June 2011, 0 comments. Categories: Social Media Marketing.

What influential South Africans think about Social Media for Business

A few months ago Fuseware released a report that I was privileged enough to be a part of.

Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business.

One thing has become completely apparent – social media is the new wave of communication that is revolutionizing the...

By Mike Saunders, 06 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Is your marketplace REALLY listening to you?

It’s hard to build a community or a business, when you don’t have a voice.

 

  • If you follow the social media gurus and act like their outsourced retweeting machine, you lose your voice.
  • If you go with the flow, seldom seeking to express your own opinions, you lose your voice.
  • If you run a small business, which looks a lot like most other small businesses in your niche, you lose your voice.

The solution?

Do the...

By Jim Connelly, 05 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

4 Types of Inbound Marketing

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes...

By Nick Stamoulis, 03 June 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

What is Silicon Cape?

There has been a fair amount of buzz around this new initiative in Cape Town called Silicon Cape. The concept is pretty simple but pretty hard to achieve.

Their main objectives are:

1) Increase number and quality of tech startups 2) Increase number and quality of tech investors 3) Creating an environment where both can thrive

Rich People and Nerds

I remember a quote I heard ages ago. “Be nice to nerds, one day they’ll be your boss.”

Nerds have the ability to create new concepts and bring them to the table...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Social Media Marketing.

Great social media brand tips from Nike

I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have enjoyed seeing what Nike has been doing in the branding space and how social it is without being all about social media.

I think this is where Kemi has got it right with Nike. The focus is on being social. Making running social and this is not limited to social media only, however most of the campaign is underpinned...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Social Media World Forum Africa – Day 1 feedback

It’s been interesting to see how far South African businesses have come with social media and how far they still need to go.

The two brands who impressed me today were Standard Bank and Cell C. Here is why. It’s clear that involvement in social media as brands is forcing each business to go from superficial involvement to an integrated use of social media in the organization. Both businesses are being forced to evolve as a result.

For social media to be used successfully it also needs to impact...

By Peter du Toit, 01 June 2011, 0 comments. Categories: Social Media Marketing.

Social Media Crisis Management

What if it hits the fan?

This fear is one of the main reasons why companies don’t get in social media. Companies are worried that if they enter the social media space, they will generate bad PR. The problem is that this bad PR, if it exists, is on those social media channels already. In other words, the conversation is already happening, you may as well join it.

Yoav Tchelet, from AVIS, had the following suggestions to be ready to handle a crisis in your social media channels.

3 building blocks of crises...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Social Media Marketing.