Social Media Crisis Management
What if it hits the fan?
This fear is one of the main reasons why companies don’t get in social media. Companies are worried that if they enter the social media space, they will generate bad PR. The problem is that this bad PR, if it exists, is on those social media channels already. In other words, the conversation is already happening, you may as well join it.
Yoav Tchelet, from AVIS, had the following suggestions to be ready to handle a crisis in your social media channels.