How to import your Facebook friends into Google+

I remember when LinkedIn added functionality allowing you to invite your contacts from all over the place. This certainly played a huge role in the success that LinkedIn has gained, as in my opinion, success is determined by engagement on social networks, which boils down to having lots of connected people.

Google+ is no different, the more people and the more interaction, the more success and it would appear that others feel the same way. Mohamed Mansour is a developer who’s created a Chrome...

By imod.co.za, 05 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

How to Be Effective with Your Social Media Marketing

Like it or not, social media is here to stay. Facebook has over 600 million users worldwide; Twitter claims to have over 200 million and LinkedIn hit 100 million users back in March. Long before Facebook and Bing joined forces in May, both Google and Bing were incorporating social signals into their search results. Social profiles can rank in the search engines, increasing your online brand presence; trending topics on Twitter on complied in the RealTime results section of Google, Bing now shows you which of...

By Nick Stamoulis, 05 July 2011, 0 comments. Categories: Social Media Marketing.

Why move from Facebook to Google+?

I came across an incredibly interesting post outlining reasons why you should move to Google+ from Facebook. I’ve been waiting for these types of posts for a couple days now and am thrilled to see then popping up.

I’ve been using Google+ for a while, but can’t say that I really have my mind around it, like I do Facebook, but I can see potential.

Anyway, here are the nine reasons as well as a link to the original website if you want a...

By imod.co.za, 02 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google Announces the Google+ Project

Not to be confused with Google +1, Google+ is the search engine’s newest attempt at improving the social media networking experience. Google isn’t branding it as a social network, per say, but rather as a project.

According to Google:

“Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day. Today, the connections between...

By Nick Stamoulis, 01 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google launches Facebook rival

After a number of abortive attempts since 2009, Google has finally unveiled what it believes will be the service that anchors it as a major player in the world of social media, Google +.

It incorporates numerous sharing, networking and communication features; some new, though many that we’ve seen before, but represents what many have described as a solid start.

Currently open to users on an invite only basis, Google is referring to Google+ as a project, rather than a product, perhaps hinting at the...

By Matt Henkes, 29 June 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Twitter Promoted Tweets to Enter User Streams

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool.”

Who knows if this exact exchange even took place, but what we do know is that Mark changed his mind. While Facebook users might not see pop-up ads for Mountain Dew...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Advertising, Social Media Marketing.

SMEs winning more new business through social media

Smaller companies are more effective than large brands when it comes to attracting business via social media, a new report has claimed. Industry analysts Regus, said that 42% of SMEs win business directly using channels like Facebook and Twitter, as opposed to 35% of firms with 250+ employees. Almost 10% more SMEs devote over 20% of their marketing budget to winning new customers through social media than their big business counterparts, the report said. Interestingly, Regus also said that...

By Matt Henkes, 28 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

5 Awesome & Inspiring Facebook Pages

I’ve spent a good amount of time reading up on Facebook Pages the last few weeks and I’ve come across some that I think are really great. Each of them has a reason for being great, but I’m not going to spoil it for you, so instead I’ll give you a quick look at each one and then you can decide if you want to explore further.

These 5 Facebook Pages are unrelated and there’s no common trend between them, expect for the fact that I think they’re highly effective and I think...

By imod.co.za, 21 June 2011, 0 comments. Categories: Social Media Marketing.