9% of marketers will spend over £100,000 on influencers over the next 12 months

New research from micro-influencer platform Takumi reports that 9% of UK marketing professionals are planning to spend over £100,000 on influencers over the next 12 months.

The figures show the prevalence that trying to harness the power of influencers is likely to have over marketing strategies and budgets over the next year. 39% of those surveyed planned to spend up to £10,000 while 20% estimate their potential spend at between £10,000 and £100,000.

Significantly, only 4% reported...

By Colm Hebblethwaite, 04 September 2017, 0 comments. Categories: Social Media Marketing.

How to be an effective social media marketer in 2017

It can be an immense challenge breaking through the clacks and clangs of the noise constantly being generated on the web. Especially if you’re in the B2B space, the desire to be heard is almost greater since your company is relying on you to spread the word about an event or product release.

If you’ve ever worked on a marketing campaign, you know that the most important aspect of the efforts involved is to convert leads. Lead gen is by far the highest value any type of initiative can bring back to...

By Mandy Fisher, 29 August 2017, 0 comments. Categories: Branding, Social Media Marketing.

What can brands learn from the #WalkersWave and Burger King “OK Google” campaigns?

You can’t go very far within the world of marketing and brands without hearing the latest buzzword – personalisation. Everything is about personalisation, and with advances in technology and the use of data, marketing is becoming increasingly personalised and social. Many brands are already making the most of this shift by creating innovative and engaging campaigns which allow consumers to interact with the content.

However, as last week’s National Lottery campaign for the World Athletics...

By Phil Aiston, 23 August 2017, 0 comments. Categories: Branding, Content Marketing, Personalised Marketing, Social Media Marketing.

The rise of emojis and the ever-changing state of our social caves

Social caving – a visual tale – I can see it now…

Some 45,000 years ago, groups of world citizens gathered together in a variety of caves. These caves were spread across the earth and included wonderful scenic locations now known as Eurasia, Europe, Indonesia, Africa, South America, and Australia.

The groupings included hunters, gatherers, and yes, communicators. These bloggers of their time did their communicating by using art—some crude, some fine, and most spread anywhere in...

By Thaddeus Kubis, 16 August 2017, 0 comments. Categories: Content Marketing, Mobile Marketing, Social Media Marketing.

Research shows that ‘digital natives’ might not exist

Every digital marketer knows what a ‘digital native’ is, and has likely spent a considerable amount of time and mental energy thinking about how to engage with them.

The term refers to the generation of first adopters, those aged under 35. These people have grown up with smartphones and the internet, and therefore are far more tech-savvy then their older, analogue peers.

Much research has purported that digital natives have different priorities then previous generations and need different...

By Colm Hebblethwaite, 07 August 2017, 0 comments. Categories: Social Media Marketing.

‘Insta pods’ and the soul of influencer marketing

You may not have heard of ‘Insta pods’ if you don’t operate in the world of influencer marketing, but they are currently the topic of many a spirited debate in agencies across the world.  

An Insta pod is a group of no more than 30 Instagram influencers (as that is the maximum number that the social media giant allows in a group chat). These loyal group of insta-friends agree to follow each other, and to constantly like and follow every new bit of content that a fellow member posts.

Why...

By Colm Hebblethwaite, 04 August 2017, 0 comments. Categories: Social Media Marketing.

Fans and Followers aren’t enough: an interview with Charlotte Kennett of Lithium and Michel De Silva of Parrot

Everyone should be doing social. We all know that, it’s one of the guiding principles of digital marketing.

The problem is that although we all know that we need to do social, many brands don’t know much more than that. How do you go from getting a few likes here and there to using social media to create satisfied, passionate advocates of your brand?

For Charlotte Kennett, EMEA Marketing Manager at Lithium, the answer is seeing social media as one stage in the...

10 ways your influencer marketing strategy could fail

With YouGov estimating that 47% of online consumers in the 18-24 age demographic are now using ad blockers, influencer marketing can be seen as a silver bullet to circumvent the murky world of digital display ads.

According to a recent survey by Linqia, 94% of those who have used the strategy believe it to be effective, yet 43% of companies report being only in the experimental stages.

With so many brands apparently experimenting, we’re bound to see (and often enjoy) a few...

By William Soulier, 27 July 2017, 0 comments. Categories: Social Media Marketing.

Google+ surprises everyone by coming out on top US consumer satisfaction survey

Google+ is not held in particularly high regard by most marketers. In fact, you could be forgiven for thinking that the social media platform had disappeared off the radar in recent times.

While Facebook, Twitter and Instagram all regularly feature in media discourse, Google+ seems to have been limping to a slow death since its underwhelming launch in 2011.

There are over 2 billion Google+ profiles because every person that has a Google account (from email for instance) is given one. However, the amount of these profiles...

By Colm Hebblethwaite, 26 July 2017, 0 comments. Categories: Social Media Marketing.

Is innovation stagnating in social media?

We are saturated with social media. According to statistics, 37% of the world is actively using social media.

Facebook has 2bn users, Instagram 700m and even Snapchat has 301m. Instinctively, this feels like impressive uptake for something just shy of its sixth birthday.

Or is it? After all, there are around 579 million people in North America, of which 71 million are Snapchat users, giving us an adoption figure of around 12% in that region.

With some...

By Claire Walker, 20 July 2017, 0 comments. Categories: Social Media Marketing.