UK brands pumping more cash into mobile advertising

The mobile advertising market in the UK grew dramatically in 2010 to £83m, according to a new report from the Internet Advertising Bureau (IAB).

The adoption of smartphones has boosted traditional marketers’ confidence in the mobile space, it found, prompting the rapid 116% growth, compared to 32% growth in 2009.

While the market has been dominated by entertainment and media content, more recently, this position has begun to shift as financial, telecoms and consumer goods brands begin to take...

By Matt Henkes, 22 March 2011, 0 comments. Categories: Social Media Marketing.

F-word tweeter says TweetDeck to blame

Scott Bartosiewicz, the man who shot to fame earlier this month after mistakenly tweeting the F-word out on the official Chrysler Twitter account, has blamed the Twitter application TweetDeck for his unfortunate indiscretion.

Bartosiewicz, formally an employee of New Media Strategy, the social media agency formally employed by Chrysler, tweeted the unforgettable line, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*cking drive”.

A statement from the...

By Matt Henkes, 21 March 2011, 0 comments. Categories: Social Media Marketing.

U2 and the mobile generation

So South Africa hosted U2′s 360 World Tour this past week and it was nothing short of spectacular, with the band breaking an attendance record for their Johannesburg show.

During their performance in Cape Town, Bono asked the crowd to turn on their cellphones to create some magic, the lights dimmed and this was the scene.



Thanks to Alan Hammond of The Skills...

By Peter du Toit, 22 February 2011, 0 comments. Categories: Social Media Marketing.