30,000 Followers Won’t Pay the Bills

Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Blog Posts to Read for June 9, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 Keys to Creating Social Media Content That Converts According to a recent study, the top B2B marketing priority for 2011 is lead generation. This post provides tips for creating social media content that converts....

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Social Networking Beyond the Big 3

Facebook. Twitter. LinkedIn. If you’re involved in online marketing at all, you know that the web has become a social place. It’s all about sharing and these sites have made it quite easy to do so. While it can be beneficial for many companies to utilize these sites and have an active presence, these sites are not the “be all end all” of social media.

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Social Media Marketing.

Social Media Bubble

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined in the infographic below.

The concern is that if they are overvalued then we may be repeating history when we experienced the technology bubble with many start-ups going bust after...

By Mike Saunders, 09 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

Bizcommunity shows an understanding of Social Business Shifts

Social Business is the art of leveraging social technology (like social media) to create a more valuable product, working environment or business.

I recently had the chance to look into Bizcommunity’s latest upgrade to their website and have been suitably impressed. Bizcommunity has built a strong personal interaction element into the new website that has opened the...

By Mike Saunders, 08 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

What is Inbound Marketing?

According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Google acquires social media analytics firm PostRank

Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.

The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.

With Google chief Larry Page’s ambition to firmly establish the...

Social Media World Forum – Day 2 feedback

I was meaning to publish this post on Friday but was distracted by events in Cape Town – which may have been a blessing in disguise as I have been able to reflect on Day 2 of the programme.

The programme on Thursday was packed with case studies from companies like Nike, Deloitte, JSE, Groupon and Associated Magazines to name a few.

It was interesting to see how each business had essentially reached the conclusion that any social...

By Peter du Toit, 06 June 2011, 0 comments. Categories: Social Media Marketing.

What influential South Africans think about Social Media for Business

A few months ago Fuseware released a report that I was privileged enough to be a part of.

Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business.

One thing has become completely apparent – social media is the new wave of communication that is revolutionizing the...

By Mike Saunders, 06 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Is your marketplace REALLY listening to you?

It’s hard to build a community or a business, when you don’t have a voice.

 

  • If you follow the social media gurus and act like their outsourced retweeting machine, you lose your voice.
  • If you go with the flow, seldom seeking to express your own opinions, you lose your voice.
  • If you run a small business, which looks a lot like most other small businesses in your niche, you lose your voice.

The solution?

Do the...

By Jim Connelly, 05 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.