Social Media World Forum Africa – Day 1 feedback
It’s been interesting to see how far South African businesses have come with social media and how far they still need to go.
The two brands who impressed me today were Standard Bank and Cell C. Here is why. It’s clear that involvement in social media as brands is forcing each business to go from superficial involvement to an integrated use of social media in the organization. Both businesses are being forced to evolve as a result.
For social media to be used successfully it also needs to impact...