Three key ways predictive analytics can improve social performance

AI is gaining significant readership. Businesses of all sizes, all over the world, are becoming conscious of the rise in AI in the marketing field. Why is this happening? Put simply, every single business needs the same thing: getting clients. Reach an audience, the right one, and sell. No tricks on that.

All executives know that to be profitable companies need to sell – but over the last few years they are facing a...

By Ester Liquori, 27 November 2018, 1 comment. Categories: Automation, Customer Experience, Social Media Marketing, Web Analytics.

How to create clickable Pins that will actually get you results

Pinterest bamboozles a lot of marketers and brands. It’s clear that brands can get amazing results on the platform, but they don’t always understand how.

Pinterest, after all, is so different from other social media platforms, and with audiences using it in different ways, businesses need to adapt in order to get results. The best way to do this, hands-down, is to create clickable pins that users are excited to view and...

By Maria Raybould, 23 November 2018, 2 comments. Categories: Content Marketing, Social Media Marketing.

How to find the right Instagram hashtags for every post: A guide

Instagram is a visual-first platform. When you log on, you’ll see image after image of jaw-dropping scenery, drool-worthy dessert, and high-quality pictures of everything you could ever want to buy. The images and videos being shared are the focus, but that doesn’t mean that you can ignore the text altogether.

Hashtags are an important part of that text on both feed posts and in...

By Maria Raybould, 16 November 2018, 1 comment. Categories: Advertising, Search Marketing, Social Media Marketing.

Brian Solis: On CMO pressure, nailing customer journey touchpoints and the rise of Influence 2.0

Brian Solis, principal analyst at Altimeter Group, explains why the role of the chief marketing officer is one of the most stressful in any forward-facing organisation. “The customer has dramatically changed; they’ve been dramatically much more connected, informed and empowered,” he tells MarketingTech. “Technology in marketing in general – you have cloud, artificial intelligence and machine learning now, all these different things you have to simultaneously...

How brands can play the driving role in the evolving influencer marketing arena

Influencer marketing has become all the rage in an industry where social media is increasingly at the epicenter. The early days of influencer marketing were characterised by a less than structured approach and lacked what would usually be considered a stitched-up strategy. Then larger brands began dabbling in the space under the advice and counsel of third-party influencer marketing specialists, who brought methodology to the process. The net result was a rise in...

By Kelvin Cery, 18 October 2018, 1 comment. Categories: Campaigns, Content Marketing, Influencer Marketing, Social Media Marketing.

Google+ finally ‘sunsetted’ for consumers following data privacy breach

Not quite the dignified end we would have expected for Google’s long-ailing social network, Google+ is finally being closed down following a software breach that left hundreds of thousands of users’ private data exposed.

Up to 500K users were allegedly affected by a software bug in the Google+ API, which meant data that people had believed to be private was made accessible to third parties.

According to an internal memo at Google published by the Wall Street Journal, the search giant had been...

By Mark Jones, 09 October 2018, 0 comments. Categories: Best Practice, Search Marketing, Social Media Marketing.

Facebook has been rumbled using 2FA phone numbers for ad targeting

As if Facebook needed another mountain in user trust to climb this year, evidence has now emerged of it using phone numbers provided for security purposes to target unsuspecting users with ads.

The activity was uncovered by researchers from Northeastern University and Princeton, along with the tech publisher Gizmodo, following controlled trials where an ad was successfully targeted using phone numbers that had been provided for account security and, in one case, had never been explicitly provided to the...

By Mark Jones, 01 October 2018, 0 comments. Categories: Advertising, Data-driven marketing, Social Media Marketing.

99% of businesses plan to up digital marketing spend next year

Nearly half (41%) of businesses with 100+ employees invest more than $500K in digital marketing every year. That’s according to a US-based survey of 501 marketers by small business publisher The Manifest, at least, in a study which set out to discover how companies invest in digital marketing, and how their investments are set to change in the year ahead.

While respondents hailed from a wide mix of seniority levels and companies, more than three-quarters (76%) agreed that marketing has changed more in...

By Mark Jones, 25 September 2018, 1 comment. Categories: Advertising, Social Media Marketing.

Third of ad spend growth to be driven by paid search and social by 2020

One third of all global ad spend growth will be driven by paid search and social media spend within the next two years, according to the latest report by Publicis-owned industry forecaster Zenith.

Annual global ad spend is on track to hit $581bn (£442bn) by the end of 2018, while Zenith raised its predictions for global ad spend growth from 4.1% to 4.5% until 2020, 67% of which will come from investments in paid search and social media ads.

Within that time, paid search will grow by $22bn...

By Mark Jones, 24 September 2018, 0 comments. Categories: Advertising, Paid Search, Social Media Marketing.