5 ways to perk up your company’s Instagram

When you first set up an Instagram for your business, were you full of ideas for great content, but have now found that your creativity pipeline is drying up? It’s easy to create an innovative formula that at first works wonders for your follower count, but then as time goes on gets old and tired and starts to turn off your users.

Never fear. Even the most creative businesses run out of ideas when it comes to Instagram.

It’s so easy to get stuck in a rut, posting the same old content which might...

By Romain Ouzeau, 10 October 2017, 0 comments. Categories: Social Media Marketing.

What does the Twitter character-limit increase mean for influencer marketing?

Twitter is currently in the process of rolling out a doubling of the 140 character limit that has defined it since its launch.

“We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming,” said Twitter product manager Aliza Rosen.

The issue of ‘cramming’ effects al languages aside from Japanese, Chinese and Korean, where it is possible to convey more...

By Colm Hebblethwaite, 06 October 2017, 1 comment. Categories: Social Media Marketing.

The strange tale of how a cartoon prompted McDonald’s to bring back a sauce it discontinued in 1998

For those of you that haven’t seen the widely popular Adult Swim series Rick and Morty, this story is going to seem a little strange.

For fans of the show, McDonald’s recently announced decision to bring back its long dead Szechuan dipping sauce is a victory in keeping with the oddball nature of cartoon.

Rick and Morty follows the dimension-hopping, sci-fi adventures of the titular teenage Morty and his grandfather Rick, a man so smart that he is able to travel through the infinite realities of...

By Colm Hebblethwaite, 03 October 2017, 0 comments. Categories: Advertising, Content Marketing, Social Media Marketing.

How to adopt a full LinkedIn strategy

With a large potential reach via social media, many social media marketers still struggle to create relevant content for audiences on LinkedIn. Equally important is understanding how the content is performing and the levels of engagement.

LinkedIn’s relevance today for businesses is undeniable – it is the world’s largest professional network on the Internet, with over 500 million users in more than 200 countries.

Since the early days, LinkedIn has evolved to become the go-to tool for...

By Moses Velasco, 26 September 2017, 0 comments. Categories: Social Media Marketing.

Quarter of digital marketers aren’t tracking spend

More money than ever is being allocated to digital marketing budgets, as companies and brands try to launch social media campaigns, publish videos and create content.

But according to research by digital agency Greenlight, only 36% of digital marketers are confident that they are targeting the right audience with their campaigns.

The agency surveyed over 200 digital marketers from across the UK and found that 23% were not tracking their campaign spend at all.

“It is clear that many in the industry are...

By Colm Hebblethwaite, 21 September 2017, 0 comments. Categories: Best Practice, Content Marketing, Social Media Marketing.

Teenagers express themselves on Instagram as Facebook increasingly seen as a family app

It is a simple truth that we all know. If a teenager is really into something and then their parents also get into it, the teenager will drop that thing as if it had the plague.

This pattern seems to be playing itself on social media. Once a cool and edgy place for teenagers to connect, Facebook and Twitter are now filled with parents and older millennials. It seems that while teenagers may still use these sites, they are going elsewhere to truly express themselves.

A new study from MediaCom suggests that...

By Colm Hebblethwaite, 18 September 2017, 0 comments. Categories: Social Media Marketing.

Mobile officially becomes UK adults preferred method of accessing the web

Smartphones have officially narrowly defeated laptops and desktops in the battle for British hearts and minds, as 2017 saw them become the preferred method of accessing the internet.

The figures, from eMarketer’s latest time spent forecast, show that UK adults now spend an average of one hour and 59 minutes a day on their smartphones, beating that spent on desktops/laptops by one minute.

The marketing research company expects that number to keep growing; it is predicting that daily time spent on...

By Colm Hebblethwaite, 12 September 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Are ‘super leaders’ the new influencers brands need to be targeting?

First came influencers, which were followed by micro-influencers as the key to successfully marketing to millennials on social media.  But according to the Tetra Pak Index 2017 brands should be targeting ‘super leaders’.

The world’s leading food processing and packaging solutions company is advising brands to ‘focus their engagement on a new generation of influencers if they are to thrive in a connected, information-saturated world’.

So, who qualifies as a super...

By Colm Hebblethwaite, 08 September 2017, 0 comments. Categories: Social Media Marketing.

5 top tips for social re-targeting

Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at shoppers who’ve already purchased.

This can leave buyers frustrated, and marketers out of pocket, as their investments in retargeting fall on disinterested consumers.

So why should we bother with retargeting? It can be a...

By Serge Millbank, 08 September 2017, 1 comment. Categories: E-Commerce, Social Media Marketing.

WhatsApp set to start charging businesses

It was perhaps inevitable that after shelling out a monumental $19 billion for it in 2014 that Facebook wouldn’t keep WhatsApp free for forever.

The company has revealed its plans to begin charging businesses to use some of the tools that are currently free. The charged service will be based on the on the business tools released this summer.

The new tools allow smaller businesses to send their customers updates and receive messages from them. The company has stated that it is working on an enterprise...

By Colm Hebblethwaite, 07 September 2017, 0 comments. Categories: Mobile Marketing, Social Media Marketing.