Snap Q3 earnings show weak revenue and user growth

The share price of Snap, the parent company of Snapchat, fell sharply yesterday as the company’s Q3 earnings report showed that revenue had come in way under expectations.

The company had been predicted to earn $237 million in revenue in the quarter, but actual earnings came in at $207.9 million. Snap also posted a big loss of $443 million, including a $40 million charge on unsold Spectacles hardware.

However, average revenue per user was up 39% when...

By Colm Hebblethwaite, 08 November 2017, 0 comments. Categories: Social Media Marketing.

Facebook ad revenue hits $10 billion

Facebook has beaten expectations with its Q3 results, although its shares fell due to the 2018 expense forecast.

The company reported a 49% jump in quarterly advertising revenue, reaching above $10 billion for the first time. Total revenue was $10.3 billion, of which $10.1 billion came from advertising.  

"Our community continues to grow and our business is doing well," said Mark Zuckerberg.

"But none of that matters if our services are used in ways that don't bring people closer...

By Colm Hebblethwaite, 02 November 2017, 0 comments. Categories: Social Media Marketing.

126 million US Facebook users may have seen Russia-banked posts

The scale and potential reach of political content allegedly uploaded onto Facebook by Russia-backed operatives has been revealed.

The social media giant has estimated that around 80,000 posts were produced and uploaded before and after the divisive 2016 US presidential election that saw Donald Trump narrowly beat Hilary Clinton.   

This means that the content, which focused on contentious social and political issues, could have been seen by as many as 126 million US Facebook users.

The revelation...

By Colm Hebblethwaite, 01 November 2017, 0 comments. Categories: Branding, Social Media Marketing.

Twitter may turn a profit at the end of 2017

At first glance, you could be forgiven that Twitter’s Q3 results were another torrent of bad news for the beleaguered social media company.

But in among the admission of that it has been overstating its user numbers for years and logging its third straight quarterly revenue decline, there was an interesting piece of information.

The company stated that it may actually turn its first profit at the end of 2017. That’s...

By Colm Hebblethwaite, 27 October 2017, 0 comments. Categories: Social Media Marketing.

Social media is not a marketer’s silver bullet – it is only part of the solution

Social media has never been a quick fix. Marketers are constantly questioned in their purposes when using particular social media channels or marketing methods. More than this, the core goal of every social media activity is questioned. Too many marketers have unclear or ineffective objectives for their campaigns and many businesses seem to think they must ‘do’ social media without understanding why.

Why do you want to do social media? Here are some of the most common reasons given by business...

By Dan Purvis, 20 October 2017, 1 comment. Categories: Campaigns, Social Media Marketing.

Real world measurement features sends Snapchat ad spend soaring 73%

A number of new offline features introduced by Snapchat have added value to advertisers, and led to the company having a mammoth Q3 2017.

According to data science and media technology firm 4C Insights, the social media company’s ad spend rocketed up by 73%. Instagram, which also implemented new features, saw its ad spend up 55% in the third quarter of the year.

4C analysed around $250 million in media spend from over 1,000 brands managed through its platform. Across the broad, there was a 31% increase...

By Colm Hebblethwaite, 19 October 2017, 0 comments. Categories: Advertising, Advertising Technology, Social Media Marketing.

The particular challenges of marketing luxury brands

Luxury brands occupy a unique position within the digital marketing landscape, and can provide interesting insight into how the one-size-fits all approach to selling yourself on the internet is not always effective.

What makes a brand count as ‘luxury’? Is it the quality of the design or of the materials used? A little bit, but if these were the only criteria then any well-made smartphone or pair of trainers would count. The key to luxury when it comes to marketing is the idea of exclusivity, the...

By Colm Hebblethwaite, 18 October 2017, 0 comments. Categories: Content Marketing, Personalised Marketing, Social Media Marketing.

Facebook ‘Frames’ and Instagram ‘Geostickers’ highlighted as potential patent infringements

Facebook and Instagram have been issued cease and desist notices over their respective ‘Frames’ and ‘geostickers’ use of geolocation-based image overlays.

The notices were issued by Miami-based United American Corp (UnitedCorp), a holding and management company that focuses on telecommunication and information technologies.

The potential patent violation relates to UnitedCorp’s iFramed technology, which was granted a patent by the US Patent Trademark Office on October 3 2017. The...

By Colm Hebblethwaite, 16 October 2017, 0 comments. Categories: Content Marketing, Social Media Marketing.

Facebook is the most valuable social media for businesses

The effects that a well-maintained social presence that manages to both communicate your brands identity and sell its products or services can have on a company’s revenue and sales are significant.

There is, however, no one-size-fits-all approach to social media success, and the last few years have seen many companies charging headlong into the fray with no real strategy in place and an expectation of increased sales.

A lot of these companies have not had the desired results from their social campaigns,...

By Colm Hebblethwaite, 13 October 2017, 0 comments. Categories: Social Media Marketing.

5 ways to perk up your company’s Instagram

When you first set up an Instagram for your business, were you full of ideas for great content, but have now found that your creativity pipeline is drying up? It’s easy to create an innovative formula that at first works wonders for your follower count, but then as time goes on gets old and tired and starts to turn off your users.

Never fear. Even the most creative businesses run out of ideas when it comes to Instagram.

It’s so easy to get stuck in a rut, posting the same old content which might...

By Romain Ouzeau, 10 October 2017, 0 comments. Categories: Social Media Marketing.