Emojis don’t drive brand engagement
The use of emojis has added a lot to text communication. We all know that when you receive a disco dancing emoji followed by three wine glasses in response to the question of whether your friend is still on for a few after work drinks, that the night could be about to spiral out of control.
While emojis are great for adding additional meaning onto messages sent to family and friends, they could actually be detrimental to a brands image.
New research by martech company Pure360 shows that many consumers in the...