How to adopt a full LinkedIn strategy

With a large potential reach via social media, many social media marketers still struggle to create relevant content for audiences on LinkedIn. Equally important is understanding how the content is performing and the levels of engagement.

LinkedIn’s relevance today for businesses is undeniable – it is the world’s largest professional network on the Internet, with over 500 million users in more than 200 countries.

Since the early days, LinkedIn has evolved to become the go-to tool for...

By Moses Velasco, 26 September 2017, 0 comments. Categories: Social Media Marketing.

Quarter of digital marketers aren’t tracking spend

More money than ever is being allocated to digital marketing budgets, as companies and brands try to launch social media campaigns, publish videos and create content.

But according to research by digital agency Greenlight, only 36% of digital marketers are confident that they are targeting the right audience with their campaigns.

The agency surveyed over 200 digital marketers from across the UK and found that 23% were not tracking their campaign spend at all.

“It is clear that many in the industry are...

By Colm Hebblethwaite, 21 September 2017, 0 comments. Categories: Best Practice, Content Marketing, Social Media Marketing.

Teenagers express themselves on Instagram as Facebook increasingly seen as a family app

It is a simple truth that we all know. If a teenager is really into something and then their parents also get into it, the teenager will drop that thing as if it had the plague.

This pattern seems to be playing itself on social media. Once a cool and edgy place for teenagers to connect, Facebook and Twitter are now filled with parents and older millennials. It seems that while teenagers may still use these sites, they are going elsewhere to truly express themselves.

A new study from MediaCom suggests that...

By Colm Hebblethwaite, 18 September 2017, 0 comments. Categories: Social Media Marketing.

Mobile officially becomes UK adults preferred method of accessing the web

Smartphones have officially narrowly defeated laptops and desktops in the battle for British hearts and minds, as 2017 saw them become the preferred method of accessing the internet.

The figures, from eMarketer’s latest time spent forecast, show that UK adults now spend an average of one hour and 59 minutes a day on their smartphones, beating that spent on desktops/laptops by one minute.

The marketing research company expects that number to keep growing; it is predicting that daily time spent on...

By Colm Hebblethwaite, 12 September 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Are ‘super leaders’ the new influencers brands need to be targeting?

First came influencers, which were followed by micro-influencers as the key to successfully marketing to millennials on social media.  But according to the Tetra Pak Index 2017 brands should be targeting ‘super leaders’.

The world’s leading food processing and packaging solutions company is advising brands to ‘focus their engagement on a new generation of influencers if they are to thrive in a connected, information-saturated world’.

So, who qualifies as a super...

By Colm Hebblethwaite, 08 September 2017, 0 comments. Categories: Social Media Marketing.

5 top tips for social re-targeting

Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at shoppers who’ve already purchased.

This can leave buyers frustrated, and marketers out of pocket, as their investments in retargeting fall on disinterested consumers.

So why should we bother with retargeting? It can be a...

By Serge Millbank, 08 September 2017, 1 comment. Categories: E-Commerce, Social Media Marketing.

WhatsApp set to start charging businesses

It was perhaps inevitable that after shelling out a monumental $19 billion for it in 2014 that Facebook wouldn’t keep WhatsApp free for forever.

The company has revealed its plans to begin charging businesses to use some of the tools that are currently free. The charged service will be based on the on the business tools released this summer.

The new tools allow smaller businesses to send their customers updates and receive messages from them. The company has stated that it is working on an enterprise...

By Colm Hebblethwaite, 07 September 2017, 0 comments. Categories: Mobile Marketing, Social Media Marketing.

9% of marketers will spend over £100,000 on influencers over the next 12 months

New research from micro-influencer platform Takumi reports that 9% of UK marketing professionals are planning to spend over £100,000 on influencers over the next 12 months.

The figures show the prevalence that trying to harness the power of influencers is likely to have over marketing strategies and budgets over the next year. 39% of those surveyed planned to spend up to £10,000 while 20% estimate their potential spend at between £10,000 and £100,000.

Significantly, only 4% reported...

By Colm Hebblethwaite, 04 September 2017, 0 comments. Categories: Social Media Marketing.

How to be an effective social media marketer in 2017

It can be an immense challenge breaking through the clacks and clangs of the noise constantly being generated on the web. Especially if you’re in the B2B space, the desire to be heard is almost greater since your company is relying on you to spread the word about an event or product release.

If you’ve ever worked on a marketing campaign, you know that the most important aspect of the efforts involved is to convert leads. Lead gen is by far the highest value any type of initiative can bring back to...

By Mandy Fisher, 29 August 2017, 0 comments. Categories: Branding, Social Media Marketing.

What can brands learn from the #WalkersWave and Burger King “OK Google” campaigns?

You can’t go very far within the world of marketing and brands without hearing the latest buzzword – personalisation. Everything is about personalisation, and with advances in technology and the use of data, marketing is becoming increasingly personalised and social. Many brands are already making the most of this shift by creating innovative and engaging campaigns which allow consumers to interact with the content.

However, as last week’s National Lottery campaign for the World Athletics...

By Phil Aiston, 23 August 2017, 0 comments. Categories: Branding, Content Marketing, Personalised Marketing, Social Media Marketing.