Marketing an ICO: cryptocurrencies, influencers and indaHash

The term ‘ICO’ or initial coin offering burst into the collective consciousness in a big way in 2017. The funding strategy went from being a novel idea thought up in the cryptocurrency and blockchain space to a way for companies to raise millions of dollars in a matter of hours.  

With the money raised through ICOs in the last year rocketing to over

By Colm Hebblethwaite, 06 February 2018, 0 comments. Categories: Case Studies, Social Media Marketing.

Facebook users spending less time on the site as revenue grows

Facebook’s newly released figures for Q4 2017 show that revenue came in well above analyst expectations at $12.97 billion. The consensus projection was that sales revenue would come in at $12.6 billion.

Mobile ad revenue accounted for around 89% of the social media giant’s total ad sales for the quarter.

The number of monthly active users rose 14% to 2.13 billion, which was a slightly lower rate of growth than the previous quarter. The company cemented itself as the world’s second largest ad...

By Colm Hebblethwaite, 01 February 2018, 0 comments. Categories: Advertising, Social Media Marketing.

The thrilling highs and chilling lows of piggyback content

Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their names to events, popular culture or trends to ‘piggyback’ on their popularity.

When a brand gets it right, it can work brilliantly, showing your business is topical and relevant and bringing out your personality and sense of humour. But when a brand gets it wrong, it can be absolutely...

By Claire Wilson, 29 January 2018, 0 comments. Categories: Content Marketing, Social Media Marketing.

The perfect partnership: when AI and machine learning meet marketing

Marketers have found themselves in an industry that’s always on its toes. There are more social media platforms than ever before. And, while they might present more opportunities to reach your audience, they also mean a lot of other voices to compete with. It’s never been such a flooded market to get a voice across in.

On top of that, consumers understand tech more than ever before. They know when they’re being marketed to, but will only tolerate that marketing if the subject matter and...

By Akhilesh Ayer, 22 January 2018, 0 comments. Categories: Content Marketing, Social Media Marketing.

Instagram cements its place as an influencer marketing hotspot in 2017

 

Influencer marketing really came into vogue in 2017. While the principle of utilising famous people to sell your products is nothing new, the concept has undergone a major evolution in the last few years as it merged with social media.

Instagram has positioned itself right at the heart of this growing section of digital marketing. As a mainly picture-based network with around 800 million users (as of September 2017),...

By Colm Hebblethwaite, 16 January 2018, 1 comment. Categories: Advertising, Social Media Marketing.

Imagery integral to the buying process for majority of consumers

According to an analysis of YouGov consumer data by martech company Pure360 shows that the importance of imagery when it comes to the purchasing process.

YouGov polled 2045 adults and found that 53% think that images grab their attention more than headlines. 61% expected marketing messages to include photos or images.

In fact, 62% of respondents said that they would not buy from a brand unless they can see the product being sold in its entirety. The choice of imagery is important too, with 54% saying that...

By Colm Hebblethwaite, 15 January 2018, 0 comments. Categories: Branding, Social Media Marketing.

Media intelligence: understanding the true meaning of press coverage and social sentiment

Today, organizations have more data at their fingertips than ever before and it’s influencing how they conduct business across the board. From identifying new product opportunities to potential new customers, data is becoming increasingly essential in both business and marketing efforts.

However, this rapid influx of information can be a double-edged sword making it essential to identify and analyze the right type of information. Communicators are now faced with the complex challenge of not only...

Facebook announces big changes to its news feed

Facebook chief Mark Zuckerberg has announced a major change of focus for the social media giant’s news feed. In a post on his personal Facebook page, Zuckerberg said that posts from businesses, brands and media will carry less weight.

Instead, the company will look to give prominence to content that encourages “meaningful interactions between people” such as conversations between friends and families. The changes are due to begin appearing in user’s feeds over the coming...

By Colm Hebblethwaite, 12 January 2018, 1 comment. Categories: Social Media Marketing.

Convergence communiqué: Designing your story based on media and message (part one)

“Once upon a time…” That is how most stories begin – and many of the stories that began with those four words are fairy tales, fantasies, or make-believe narratives. Some, however, are based on true events.

What about your story? How would you define your business story? A fairy tale? A fantasy? An autobiography? Fiction, non-fiction, sci-fi, biz-fi… or none of the above?

The correct answer to this question is determined not by how you define your story, but by how your client...

Only 60% of UK businesses using social media

Those in the marketing world could be forgiven for thinking that every company in the UK makes use of social media in some way. Surely, in this hyper-connected age where consumers want personalised experiences, setting your company up a Facebook and Twitter page should be an early step?

Well, it turns out that significant portion of enterprises in the UK are not making use of the potential benefits that social media has to offer.

Company formation experts Turnerlittle have...

By Colm Hebblethwaite, 04 January 2018, 0 comments. Categories: Social Media Marketing.