Instagram ad spend growth trounces Facebook in wake of privacy concerns

Instagram’s year-on-year ad spend grew 177 percent - four times that of Facebook - as its owner failed to live up to Wall Street expectations following its Q2 2018 earnings report.  

Excluding revenue from its hugely popular photo-sharing app, Facebook reported ad spend growth of 42 percent amounting to $13.23bn (£10.13bn) yesterday which, while on paper sounds reasonable, represented its slowest-growing quarter since it went public.

The report saw Facebook’s stock take a 10% plunge,...

By Mark Jones, 26 July 2018, 0 comments. Categories: Advertising, Mobile Marketing, Social Media Marketing.

Pinterest on track for IPO as ad revenue approaches $1bn waterline

Social media company Pinterest is approaching $1bn in ad revenue, according to sources close to the group, putting in IPO (initial public offering) in arm’s reach for 2019.

The image discovery platform could double its 2017 $500 million sales revenue this year, driven in large part by success with mobile ads according to CNBC, with big fashion and beauty brands turning to the platform to get in front of 200 million monthly...

By Mark Jones, 25 July 2018, 0 comments. Categories: Native Advertising, S-Commerce, Social Media Marketing.

Facebook jumps on Crimson Hexagon following data share breach accusations

With another company being accused of breaching Facebook’s data-sharing policy, it’s no surprise that the social network has been quick to act.

Facebook announced the suspension of Boston-based analytics firm Crimson Hexagon - a company that reportedly has ties with government agencies around the world, including Russian nonprofits with alleged ties to the Kremlin - last week, following a report by Wall Street Journal (WSJ) questioning whether it uses data from social media for surveillance...

By Mark Jones, 23 July 2018, 0 comments. Categories: Advertising, Best Practice, Data-driven marketing, Social Media Marketing.

How to let influencer marketing ease the death of display ads

What do shag carpets, landlines, and display advertising all have in common? The heyday for each has long since passed. And in the case of display ads, a shiny and new alternative — one that blends word-of-mouth buzz with high frequency — has emerged: influencer marketing.

It’s easy to understand why influencers have more reach than website banners or YouTube adverts. Our company did a joint study with Nielsen on consumer conduct, and we found that

By Jeff Epstein, 19 July 2018, 1 comment. Categories: Content Marketing, Publishing, Social Media Marketing.

Facebook is bringing augmented reality ads to the news feed

With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of ensuring brands are getting the best bang for their buck.  

Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to virtually try on items “in just one click” from certain ads, including fashion accessories and cosmetics, as well as...

By Mark Jones, 12 July 2018, 0 comments. Categories: Advertising Technology, Branding, S-Commerce, Social Media Marketing.

When AI misses the mark: The unlikely casualties of Facebook’s political ad filter

Following its time in the public petri dish over Cambridge Analytica and implications that Russia-backed content on its platform had an influential effect on the US election results, you can’t blame Facebook for being a tad overcautious.

As part of its recently rolled-out political ad policies which requires all political advertisements to undergo verification and feature listed details of the buyer, the social network employs an artificial intelligence (AI) system to identify politically-fuelled ads...

By Mark Jones, 10 July 2018, 0 comments. Categories: Advertising, Advertising Technology, S-Commerce, Social Media Marketing.

Delving into a brand’s social ecosystem: AI and the refinement of data

It was only eleven years ago - in 2007 - that I set up the first social media agency in the UK. It seems inconceivable now to look back at a mere decade and see how drastically the social media landscape has shifted since then. We have gone from ‘innovative and cool new thing’ to the very foundation of marketing strategies.

Whilst the advent of social media has profoundly disrupted how marketers operate, everything from blogging to influencers and Wikipedia have seemingly had their day. Ours has...

By Joel Davis, 02 July 2018, 0 comments. Categories: Automation, Data-driven marketing, Social Media Marketing.

Why ‘the customer is always right’ is more applicable than ever in today’s data-driven business

“The customer is always right” is a popular phrase with interesting origins. While there is no conclusive evidence of when the quote first came to exist, most credit its early popularisation to Chicago retailer Marshall Field. More importantly, though, is that the phrase is an abbreviated version of the original, which stated “right or wrong, the customer is always right.”

Only three words longer, the full quote adds some needed context – that the customer can of course be wrong....

YouTube tweaks monetisation model in response to ‘adpocalypse’

Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following criticism that its latest ad policies make it hard for publishers to earn money.

In a model already employed by competitors such as Twitch and Patreon, the platform will let publishers with more than 100,000 fans charge $4.99 a month for access to exclusive content, while those with over 10,000 followers will be able to host live-streamed “premieres” and...

Four in 10 social media users have deleted accounts over privacy fears, finds Edelman

In response to the results of a survey by Edelman, which found a glaring loss of trust in social media platforms across the globe, the firm’s CEO has commented that “people are scared”.

Revealed at Cannes Lions yesterday (June 19), a study by the PR firm on over 9,000 consumers found that 70% thought it was up to advertisers to pressure social media sites, such as Facebook and Twitter, into more effectively addressing false information and offensive content.

Speaking to CNBC, the...

By Mark Jones, 19 June 2018, 0 comments. Categories: Advertising Technology, Data-driven marketing, Social Media Marketing.