Facebook rolls out tools for creating video ads on mobile

Facebook has launched a new set of tools to help marketers create mobile-ready video ads on its platform and Instagram, which include the ability to add motion to images and brand logos for simple animations.

Announcing the update on a blog post yesterday, the social media platform cited its findings that mobile-first creative has a 27% higher likelihood of driving brand lift, while message association went up 23% compared to video ads...

By Mark Jones, 23 August 2018, 0 comments. Categories: Advertising Technology, Social Media Marketing, Video & Audio Marketing.

Why even the biggest brands are favouring the power of micro-influencers

The rise of social media has seen a big increase in the use of brand influencers. In the last two years, “influencer marketing” as a search term on Google Trends has risen by 400%. But working with the right sort of influencer is critical – you must choose one which fits well with your brand and has an authentic voice. Biggest is certainly not always best when it comes to influencers.

Pepsi’s controversial...

By Roberta Fuke, 21 August 2018, 0 comments. Categories: Content Marketing, S-Commerce, Social Media Marketing.

CMA probe to ‘name and shame’ celebrities in breach of influencer guidelines

The UK’s Competition and Markets Authority (CMA) has begun an investigation into whether celebrities and influencers on social media are making paid promotions sufficiently clear.

Guidelines enforced by the Advertising Standards Authority (ASA) require influencers, who can have millions of followers, to clearly disclose commissioned or incentivised posts with tags such as ‘#ad’ or ‘#sponsored’. As part of the investigation, the CMA has contacted a large number of influencers -...

By Mark Jones, 17 August 2018, 0 comments. Categories: Best Practice, Content Marketing, Social Media Marketing.

Twitch-based influencer marketing platform PowerSpike lands $500K as esports boom

Do the names shroud, tfue, dakotaz and ninja sound familiar?

Probably not, but they are some of the top 10 most-watched gamers on the Amazon-owned live-stream platform Twitch, and together they racked up over 10m in viewing hours in just the first week of this month.  

Ninja in particular - a self-titled “professional Battle Royale player” - accounted for 4.8m of those hours alone, and recently surpassed landmark 10m Twitch followers who currently...

By Mark Jones, 09 August 2018, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

YouTube in hot water again as Mars departs over brand safety concerns

Social video sharing site YouTube is once again in hot water over advertising brand safety.

This time, it’s Mars that has suspended marketing on the platform after an advert for Starburst sweets was found to be placed at the start of a rap music video allegedly supporting gang violence in London.

The film by a group called Moscow 17 is part of an emerging genre called ‘drill’ which has been cited as violent “soundtrack” to gang warfare in London, with rival gangs often using the...

By Mark Jones, 06 August 2018, 0 comments. Categories: Best Practice, Social Media Marketing, Video & Audio Marketing.

WhatsApp launching pay-to-use tools for brand marketers

WhatsApp is launching a pay-to-use advertising service for brands looking to engage their customers directly on small screens.  

The move opens up a new revenue stream for the Facebook-owned messaging app since removing subscription fees in 2016 and allows businesses to send information or services updates, such as delivery information or tickets.

According to BBC news, the fee will be based on confirmed delivery, on which advertisers will pay between 0.5 cents to 9 cents (0.3p to 7p), depending which...

By Mark Jones, 03 August 2018, 0 comments. Categories: Customer Experience, Mobile Marketing, Social Media Marketing.

Facebook topples from list of top ten most-innovative brands

Battling fake news, mass data breaches and a stomach-lurching drop in share prices, it’s hardly been a good year for Mark Zuckerberg, and as if to rub salt in the wound, the social network and tech colossus has now fallen out of sight on a rank of the world’s most innovative brands.

The revelation comes as part of Brand Keys’ sixth annual

By Mark Jones, 01 August 2018, 0 comments. Categories: Advertising, Advertising Technology, S-Commerce, Social Media Marketing.

12% of UK Instagram influencers are still buying fake followers

Despite surging popularity in the emerging marketing channel, it seems a large chunk of influencers still refuse to play by the book in order to make a quick buck.

A study by independent campaign measurement firm CampaignDeus found 12% of UK influencers to have bought fake Instagram followers in the first six months of 2018. The findings were based on analysis of nearly 700,000 posts, identifying ‘bot-buyers’ by those with low UK followings, inexplicable jumps in follower count and subpar...

By Mark Jones, 01 August 2018, 0 comments. Categories: Campaigns, Mobile Marketing, Social Media Marketing.

Twitter’s fake user 'health' cull sees stocks drop 20%

Twitter saw stocks plummet by over 20% ahead of the weekend, following an announcement that its monthly active users had fallen by one million throughout Q2 against the previous quarter.

Announcing that users had fallen from 336m to 335m was enough to send share prices down to just under $35 (they’ve continued a decline since). That's despite the company reporting record quarterly profit of $100m (£76m) and a 23 percent year-on-year uplift in ad...

By Mark Jones, 30 July 2018, 0 comments. Categories: Advertising Technology, Best Practice, Social Media Marketing.

5 ways to integrate video into your digital strategy on a shoestring budget

For years, mobile has been a key part of marketing dialogue and the industry-standard for many advertisements. However, innovation runs rampant in world of mobile and there are certain aspects of mobile that should get more attention by brands and advertisers. This year, the star of the show is clearly mobile video.

Time spent on mobile has continued to increase, and more than 75 percent of video viewing is mobile. But what does that mean for...