Grad Conn, CXMO, Sprinklr: On changing CMO strategy and the Copernicus effect for customer experience
Grad Conn, chief experience and marketing officer (CXMO) at Sprinklr, is something of a rare breed: a CMO who has been in it for the long haul.
Prior to joining the customer experience management platform last year, Conn spent almost seven years as Microsoft’s US chief marketing officer. Indeed, Conn laughs as he relates the tale of an interview feature...
The harm of social media validation: A question of responsibility and protecting the vulnerable
Humans have an innate desire to be liked by peers and to feel a sense of belonging — and nowhere is this more prevalent than social media. The more likes, comments, and shares a post gets, the more socially validated the poster feels.
In fact, studies show that just these online reactions...
How Starbucks is looking to dark social for greater engagement – and how you can do the same
In the marketing world, the phrase “dark social” has sometimes been used as a threat or a warning. Many see it as impenetrable and too difficult to evaluate ROI from. But it’s a topic that has only become increasingly timely after Mark Zuckerberg announced Facebook’s planned pivot from a public-facing platform into one built on private messaging.
Is Facebook’s privacy pivot all about business messaging?
In a landmark blog post last month, Mark Zuckerberg outlined a new, “privacy-focused” vision for Facebook. The announcement signaled a fundamental shift in strategy for the embattled company in the midst of growing public mistrust and
The seven deadly vids: Video content to amplify and generate leads on social media
Today’s marketing departments are creating more videos than ever before – and with good reason as such content attracts more organic traffic from search engines, keeping prospects on websites for longer.
The figures speak volumes too as nearly 60% of executives said they would choose video over text content if shown both, and
To Google, or not to Google: Why collaboration is vital for the future digital ecosystem
Opinion In a double clampdown, Google has capped the campaign data available to advertisers and the inventory they can buy — thereby severely restricting their flexibility to deliver successful campaigns to consumers.
Its decision to block use of the DoubleClick ID when transferring data between services has left advertisers in the dark — unable to connect the dots between campaign insights held...
Oh Snap: Snapchat launches new gaming and AR features in bid to play catch-up
Snapchat has announced the launch of various new features focused around augmented reality (AR) and camera search.
The launch, at the company’s first Snap Partner Summit, sees greater integrations with Lenses and Scan. The social media network is updating Lens Studio, its desktop app which enables users to build and distribute Lenses on Snapchat, to include capabilities such as hand and body tracking. The company has...
FMCG goes direct-to-consumer – but don’t expect a Tony the Tiger Facebook page any time soon
Opinion Last month Kellogg’s – joining a host of established FMCG brands – launched a new foray into the direct-to-consumer (DTC) market as it hired a new director of eCommerce platforms.
Is social video about to explode with the launch of foldable and 5G?
Foldable screens are no longer a flight of fancy, with Samsung and Huawei both launching foldable phones this year. Add to that the impending arrival of 5G, bringing better capabilities to power these even smarter phones, and the...