Strong and Stable vs. The Many – UK election PPC strategies analysed

When Theresa May called for a snap general election to be held on Thursday 8th June 2017, the major UK political parties were left with little time to prepare and implement their campaign strategies.

Whilst each party presented very different manifestos to how they would govern the UK, one thing the two major political parties, Labour and The Conservatives did agree on was to invest in search marketing, competing to get their adverts positioned at the top of search engine results pages (SERP).

Different...

By Ian O'Rourke, 16 June 2017, 0 comments. Categories: Paid Search, Search Marketing, Social Media Marketing.

Influencer marketing - is the hype justified?

Influencer marketing is one of 2017’s hottest topics, and one of the fastest growing segments in marketing.

It has been proven that influencer marketing offers a much higher return than conventional media channels. This does not come as a surprise though, as the new stars of social media, the so-called influencers, have an important impact on the purchasing decisions of their followers.

Their loyal community of fans trusts the recommendations of their...

By Jan Homann, 13 June 2017, 1 comment. Categories: Content Marketing, Social Media Marketing.

Women rule the world of social influence

In the emerging world of influencer marketing women tend to hold more sway then their male counterparts.

In fact, according to a global survey of over 2,000 digital influencers by IndaHash, it is a certain kind of woman that rules the social media influencer roost.

68% of social media influencers are female. To put this in context, a City University London study found that 55% of UK...

By Colm Hebblethwaite, 08 June 2017, 0 comments. Categories: Social Media Marketing.

How the digital marketing industry is closing the skills gap

The digital marketing industry has been caught up in the midst of an on-going cross-industry digital skills gap over the last few years. With thousands of extra workers required to fulfil demand it’s imperative that the industry take steps to help close this gap from within.

Last year a Government report highlighted the gulf between the number of skilled workers in Britain compared to both the required sum and the state of the rest of the...

By Michael O' Flynn, 30 May 2017, 2 comments. Categories: Best Practice, Search Marketing, Social Media Marketing.

49% of consumers willing to pay more for a brand with positive values

In a crowded marketplace, consumers are developing ways to choose between the multitudes of brands clamouring for their attention.

While cost and quality are obvious ways of distinguishing between competing companies, a study by UK agency MediaCom seems to point towards social values as being a key factor in consumer choices.

Of the 2,000 UK consumers surveyed as part of the study, 40% have stopped using a brand (or never used it in the first place) because of its values or behaviours. 63% believe that brands...

By Colm Hebblethwaite, 22 May 2017, 0 comments. Categories: Branding, Social Media Marketing.

Could Snapchat decide the UK’s snap election?

On June 8th, Britain will go back to the polls for another general election.

Fortunately, the dull grind of another campaign trail has been made that little bit more bearable by another round of political trolling and internet memes.

We’ve seen Photoshop mock-ups of Theresa May addressing hysterical North Koreans on a recent visit to Leamington Spa and even Jeremy Corbyn stepping out of a Bentley in all white mink.

But what has been most interesting in the snap election is the increasingly import role...

By , 16 May 2017, 0 comments. Categories: Social Media Marketing.

Snapchat parent company loses almost 25% of its value

Snap Inc, the parent company of Snapchat, lost almost a quarter of its value on when its newly listed shares dropped nosedived on Wednesday.

The company had reported a loss of $2.2 billion and slowing growth. Revenue was $149.7 million.  

The announcement was the first earnings publication since the company made its initial public offering (IPO) in March. The company was valued at $28 billion at the time.

Snap’s adjusted loss of $188.2...

By Colm Hebblethwaite, 12 May 2017, 0 comments. Categories: Social Media Marketing.

Marketers consistently overestimate success of ad campaigns - Adobe Digital

Marketers and consumers have different ideas about what constitutes relevant online advertising, and the gap is growing according to Adobe Digital Insights.

The research, based on data from over 1000 consumers and 300 marketers in Western Europe, found that many marketers are overestimating the success of their campaigns.

In Germany for instance, 69% of marketers report that they are delivering relevant ads, while only 49% of consumers agreed.

In the UK the picture is a little more pessimistic. Just under...

Half of SMEs seek marketing advice from peers

Businesses that collaborate with their peers feel more confident as a result, according to the latest Future of Business Survey.

The survey of over 200,000 SMEs from over 40 countries is a part of an ongoing project between Facebook, the OECD and World Bank.

52% of respondents said that they learn from other businesses, while 72% use online searches.

This collaborative mindset leads to an increased sense of confidence. 53% of those that share knowledge with their peers feel more confident about the short-term...

By Colm Hebblethwaite, 10 May 2017, 0 comments. Categories: Social Media Marketing.

Hashtag trademarking rises 64% in one year

A memorable and well-timed hashtag can be the difference between a well-received campaign and one that peters out without much notice.

It is perhaps unsurprising then, that a growing number of brands are turning to trademark law to stop others building off their past success.

There has been a 64% global growth in the trademarking of hashtags since 2016, according to trademark research company CompuMark.

The first application to trademark a hashtag was made in 2010. Since then there have been over 5,000...

By Colm Hebblethwaite, 09 May 2017, 0 comments. Categories: Social Media Marketing.