UK small businesses planning to increase marketing spend in 2018/19
The average UK SME owner will be putting around 16% of their 2018/19 on marketing, according to a study by performance marketing network affilinet.
The company polled 1,394 SME business owners in the UK who had set up their business in the last five years. Half of them were planning to up their marketing spends as a direct result of seeing their competitors get high levels of return on their own spending.
32% of respondents said that their plan to increase marketing spend was the result of a successful year...