Gen Z users are three times more likely to use YouTube than TikTok
YouTube is the most used social media platform in the UK with 88% of respondents using it since 2020 - rising to 93% in Gen Z adults (aged 18 - 29).
This is according to research from Channel Factory, a global video technology partner specialist in brand suitability solutions, which has shed some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram and Facebook) - since the pandemic started until...