We are in a tech distraction epidemic: Leadership, teamwork and coaching will help fix it
For anyone struggling with workplace distraction; believe me, I’ve been there. For anyone who doesn’t think they are struggling with workplace distraction; believe me, you are.
As a digital anthropologist in Silicon Valley, I have studied this topic for years and should have known better, but a few years ago I was so mired in distraction that I missed deadlines and couldn’t finish an important book proposal. Concentrating for...
Social media users say they can spot fake news – but is their confidence misplaced?
Are you confident when it comes to spotting fake news? According to a new study, almost everyone is – and this confidence means they have no problems in changing their social media activity as the 2020 elections loom.
Data from B2B marketing and research firm Clutch has found that 97% of the more than 500 US-based social media users polled said they were confident in their ability to recognise fake news on social media.
How Talkwalker is aiming to take social listening to the next level
The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate. Brands don’t want the fear of missing out on a good customer review, or a positive mention, or even genuine advice on how to improve their offerings.
In the social Wild West however, finding the golden four-leaf clover amid the field of ill-use and irrelevance is...
Deepfakes and distortions, scare tactics and suppression: NYU report examines social and the 2020 US elections
A new report from the NYU Stern Center for Business and Human Rights has explored the various forms of disinformation which could predicate the 2020 US presidential election – and how social media companies need to react to it.
Allegations around interference from Russia in the 2016 elections continue to be prevalent. As the Mueller report put it – and as reported by CNN – Russian hackers compromised local election systems...
Back to life: It’s the ‘new’ New Year – and a huge opportunity digital marketers overlook
For decades, marketers have made a moment of “back to school”, setting their sights on mothers and, in more recent years, fathers. But according to new data from Pinterest, limiting marketing to families with kids focused on back-to-school is a miss for advertisers.
On Pinterest, we see a renewed enthusiasm from people of all ages for organisation, health, positivity,...
How to define your social media strategy – in six simple steps
Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.
However, in order to have an established, consistent and successful presence online, there must firstly be a strong strategy in place. Otherwise organisations are missing out on a huge opportunity, and the competition is likely to take full advantage.
But what should marketing managers, and their teams, be...
Facebook aims to assuage user trust concerns with Off-Facebook Activity tool
Facebook is giving its users more guidance on data it holds on apps and websites interacting with the social giant.
The company is launching Off-Facebook Activity, which aims to ‘help shed more light on practices that are common yet not always well understood’, in the words of Erin Egan, Facebook chief privacy officer for policy and David Baser, director of product management.
Opinion: Have marketers learned anything since Cambridge Analytica?
When the Cambridge Analytica story broke last year, it represented a real turning point. All across the country, Facebook users downloaded their data files and expressed shock at the information collected - especially considering these details could have been used by the consultancy firm to influence their voting behaviour.
However, I – and many other marketers – were not surprised by the contents of our
Zero likes given: Kahlua’s latest campaign was true to its roots – but portrayed a serious message
Last month, a curious exhibition took place in New York. The photographs showcased would have, by conventional standards, led to the exhibition being a complete dud.
Yet this pop-up showcase, put together by liqueur brand Kahlua and actress Jackie Cruz, proffered to showcase a different form of creativity. The pictures (below) had been uploaded to the ether of Instagram but had not received a single like between them.