How bad bots are dominating Internet traffic in 2024

How bad bots are dominating Internet traffic in 2024

Almost half (49.6%) of all internet traffic in 2023 was driven by bots - a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013.

This is according to a study titled 2024 Imperva Bad Bot Report from Thales, a cybersecurity specialist that protects critical applications, APIs and data globally.

Bad bots are sophisticated enough to mimic human interactions, making them notoriously difficult to detect and...

Blockchain-based beauty firm KIKI World gets $7m investment 

KIKI, a community commerce company launched in early 2023, has completed its initial funding round with investors including a16z crypto and The Estée Lauder Companies' New Incubation Ventures (NIV), as it opens its platform to a variety of creators and brands.

Other investors in KIKI include: consumer-tech funds Double Down, 2Punks Capital and Advancit, digital communities RedDao and OrangeDao, and the digital creator GMoney. The investment from...

Performance only marketing experiencing ‘slow death’ as digital brand builders dominate

New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. 

The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google.

The Readout, is a quarterly trends and learnings report derived...

British constumers want more than just rewards

The number of British people who expect to be rewarded for their loyalty to brands has increased significantly in the last three years.

Young adults aged 18 to 24 are particularly keen on rewards programmes. More than half (51%) believe being rewarded for loyalty is among the top three ways brands can support society during crises, significantly surpassing their US counterparts (39%).

These are among findings from the latest Value Shift research from Hall &...

Canva acquires UK-founded design platform Affinity

Canva, an online graphic design platform, has acquired Affinity, the award-winning creative software suite for professional photo editing, illustration, graphic design and page layout.

The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools. While the last decade has seen rapid growth for Canva amongst the 99% of knowledge workers without design training, the integration of Affinity’s professional...

Sprout Social launches mentorship network for marketers

Sprout Social, a provider of cloud-based social media management software, has revealed that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals.

The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers, further engage with their community and give back to the industry.

Open to all...

Global social media users pass 5 billion milestone 

A man looking at his Facebook profile.

We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. 

In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3% of the world’s population. The global total increased by 266 million over the past year - an annual...

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap 

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. 

The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over the next 12 months.  

The course will bridge the AI knowledge gap for marketers of all...

Brands spent $930bn on social media advertising since 2017

Social media apps on a smartphone.

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years.

With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one of the biggest revenue streams in the digital advertising industry. Last year alone, brands and companies spent $207bn on social media ads. However,...

Dior dominates the Emmys red carpet conversation

Dior was the most globally talked about luxury brand by influential sources on social media from the Emmys red carpet in the three days following the event.

According to influencer analytics platform WeArisma, 99 celebrities, influencers and press shared 138 pieces of content with a total media value of $5,573,007.

With a star-studded lineup wearing pieces from the fashion house – including Quinta Brunson who made history as the first black person to collect a Best...