Where brands now sit amid Covid-19: Intimacy at scale in a time of crisis

Social noise is getting louder. The big social media platforms from Instagram, YouTube to Facebook have become overly saturated with content, they may be a staple for digital marketing and advertising, but it is increasingly difficult to target an audience on these platforms.

Those brands that are rising to the top are the ones that are continually refining their unique social footprint,...

By Joel Davis, 25 March 2020, 0 comments. Categories: Best Practice, Branding, Social Media Marketing.

Four key ways a brand can set up an army of employee advocates

It’s important for businesses to tap into the power of their people – and how they possess a deeper understanding of customer needs – as well as the type of digital comms they want to interact with.

Empowering staff can transform a firm’s online presence and ROI too, because customers often trust those they know over an organisation’s marketing messages. 

The key digital marketing pitfalls tech startups need to avoid: A guide

There are few things more difficult than starting your own business. Studies show that as many as 60% of firms close their doors within three years.

For those of us in the startup world, the same question often arises: what causes the downfall of so many promising businesses? Well, the relative strength of the core proposition is undoubtedly the most important determinant of success, with research showing as many as

By Christine Brewis, 10 March 2020, 0 comments. Categories: Advertising, Attribution, Branding, Social Media Marketing.

Instagram best practice for 2020: Focus on comments in a post-like landscape – and try ‘nano-influencers’

If you’re a brand, is it better to not be on Instagram at all, or doing Instagram badly?

Let’s face it: some people are simply better with words than they are with pictures. While some industries may not lend themselves immediately to certain media – this reporter is reminded of Sage, who

By James Bourne, 05 March 2020, 0 comments. Categories: Branding, Content Marketing, Social Media Marketing.

Advanced messaging is on its way: Why brands should be excited

It’s been over 25 years since the first text message was sent, but mobile users’ love affair with messaging shows no sign of slowing down. Since the mid-2000s, WhatsApp, iMessage, Facebook Messenger, Instagram, Twitter and many others have transformed person-to-person (P2P) messaging.

The estimated numbers are staggering. Tim Cook said in 2014 that Apple handled 40 billion iMessage notifications daily. WhatsApp users sent an average of 65 billion messages per day in 2018.

By Mary Clark, 28 February 2020, 0 comments. Categories: Branding, CMO, Content Marketing, Customer Experience, Social Media Marketing.

Why the obsession with an influencer’s reach is over – and where to target instead

With new opportunities, such as Instagram’s branded content ads and shoppable posts, the influencer space is changing rapidly. Vamp hosted a survey with 124 marketers to find out how they collaborated with influencers, what they prioritised and where they had found success. The results showed that the biggest changes in influencer marketing hasn’t been the hiding of likes or cracking down on fake followers, it’s the monumental shift in marketers’ priorities.

By Aaron Brooks, 27 February 2020, 0 comments. Categories: Campaigns, Influencer Marketing, Social Media Marketing.

Facebook explores issues of online content regulation in new whitepaper

Facebook has published a whitepaper which explores the potential need and pitfalls of online content regulation – at the same time CEO Mark Zuckerberg admits his company, and big tech firms in general, need greater scrutiny.

In a paper written by VP content policy Monika Bickert, Facebook notes four primary challenges in regulating internet-based communications: the variance in legal environments and speech norms; the...

By James Bourne, 18 February 2020, 0 comments. Categories: Attribution, Content Marketing, Ethical Marketing, Social Media Marketing.

How Slack can streamline your marketing channels – rather than being just another headache

Marketing has changed forever. Your customers now own your brand experience, not your marketing department. And, with a multitude of touchpoints at play, gone are the days when marketing and sales could map out a clear path to reach customers. Instead, ever-changing technology trends are opening up new possibilities, enabling customers to engage with brands in ways that would have been unimaginable, even a decade ago. Today, instant customer interaction...

By Laura Hauser, 10 February 2020, 0 comments. Categories: Automation, Best Practice, Content Marketing, Social Media Marketing.

Twitter reports $1bn in quarterly revenues for the first time – but long-term health remains key

Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million ‘monetisable daily active users’ (mDAUs) representing a 20% hike year over year.

Total revenues for 2019 were at $3.46 billion, an increase of 14% year on year. Of the quarterly figure, 88% of revenues were derived from advertising, with data licensing and other revenues contributing the rest. US revenue comprised just...

By James Bourne, 07 February 2020, 0 comments. Categories: Advertising, Content Marketing, Ethical Marketing, Social Media Marketing.