Opinion The news coverage following the trail of the third season of Amazon Prime’s The Grand Tour pretty much focused on one aspect; the wisely judged #amazonshitcarshow hashtag.
“It’s pretty obvious that the double meaning was intentional, but not everybody really got it,” argued the Metro
The yearly Hootsuite digital report has hit the stands again – and has found social media use continues to climb amid the issues of fake news and privacy fears.
The report, which clocks in at 200 pages for the global edition, shows an uptick across the board in terms of social and digital growth. Active social media users went up 9% year on year to almost 3.5 billion globally, while mobile social media users went up 10% to 3.25...
If you sometimes wonder what your communications team actually does, apart from sharing corporate news, earnings announcements and dealing with the odd crisis you may want to think again. Often viewed as the dark horse of the business, internal communications and these wizards with words have the ability to transform your organisation and employee engagement for the better.
It’s no surprise...
The relationships between marketing agencies and their clients have come under increased scrutiny in past weeks. Recent stories include Honda taking much of its creative work in-house, WPP losing several of its
Good marketing doesn’t happen in a vacuum. The best strategies come from paying close attention to what people care about, and how their needs change over time. In today’s consumer-led marketplace, it’s not enough to be the loudest, or the brand that spends the most. You need to show you’re listening the hardest, too.
These are trying times, and everyone’s looking for ways to feel more positive. We’re prioritising time with the people we love, and products we...
Social leaders have made significant headway opening up their walled gardens in 2018: from YouTube’s JICWEBS certification in March to Twitter's recent pledge prioritising the health of the platform, and Facebook’s focus on building a...
Donald Trump’s 2016 US presidential campaign received aid from Russia using every major social media network, a report has found.
A draft copy received by The Washington Post found the report studied millions of social media posts on Facebook, Twitter, YouTube, and others. The full report is due to be released this week.
Russia primarily targeted conservative and right-wing voters with messages around gun control and immigration to incentivise votes. In contrast, posts targeted at predominantly African...
What do marketers need to do in 2019 to deliver a better customer experience? According to a new industry report, it’s all about ensuring the possibility of conversion at any point in the customer journey.
The study from advertising platform provider Criteo, which polled more than 900 direct response marketers, found – to the surprise of not many – a plethora of applications and accounts marketers have to...
You may have encountered the term ‘social listening’ a number of times in your career to date. The practice of monitoring online conversations about brands, products or industries has generally been met with ambiguity – to the point where Dr Jillian Ney has called for the creation of a global steering group for social data handling....
AI is gaining significant readership. Businesses of all sizes, all over the world, are becoming conscious of the rise in AI in the marketing field. Why is this happening? Put simply, every single business needs the same thing: getting clients. Reach an audience, the right one, and sell. No tricks on that.
All executives know that to be profitable companies need to sell – but over the last few years they are facing a...
