By Amy@BubbleJobs
It’s fair to say Google has been pretty busy with its social network recently. From vanity URLs to cool photo tools and apps, the search giant has been putting a lot of time and effort into improving Google+ recently – and last week was no different.
On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted...
Video marketing is really getting something right when it inspires and moves us. Today, Claire, our Production Manager, gets emotional and shares two such video ads she loves.
Both adverts are promoting very different products - Google Maps and Guinness - but they share fundamental elements that we'd recommend for video marketing campaigns - using authenticity, emotions and storytelling to inspire.
Google Maps Video Ad - Saroo Brierley: Homeward Bound
This video ad for Google Maps tells the remarkable...
It’s a strange argument. Microsoft launches a campaign to show people the benefits of its Bing search engine, yet if the campaign succeeds, it may be of benefit to both Redmond and its bitter search rival Google. But how?
Microsoft has today launched bingiton.com, a site which compares the search pages of Bing and Google and asks users to rate the best results.
The contest lasts five rounds, with users told to select which results suited their needs, with a third ‘draw’...
Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird.
This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...
Firstly, why the hummingbird? Because it's fast and precise, and according to Google, should produce better, speedier results for users. Sounds good so...
By Amy@BubbleJobsLast week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since.
Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving...
By Amy@BubbleJobsIt’s safe to say that 2013 has been a challenging year for a lot of SEOs. From the Penguin 2.0 update in May to the as yet unconfirmed updates of August and September, Google has been busier than ever and the SERPs have been all over the place for the last...
As tech news days went, yesterday was probably one of the biggest in a long time.
First, Redmond announced that Microsoft was acquiring Nokia’s products, services and patents for $7.4bn, with Nokia CEO Stephen Elop rushing to the top of the bookies’ list as red hot favourite for the Microsoft CEO berth.
It was huge news yesterday morning, but now seems like ages ago.
In the afternoon, Cupertino...
By Amy@BubbleJobsJust like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days that’s definitely easier said than done… but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the SERPs for a while...
By Amy@BubbleJobsIf you’ve got a website, you might think you’ve got the on-page SEO sussed. You’ve spent ages doing keyword research, you’ve carefully tweaked your H1s and title tags, you’ve been sure to make the most of every last character in your metadescription and you’ve expertly handwritten countless landing pages… now you can relax, kick back and do a bit of off-page activity to reinforce all your hard work… after all, you’ve got everything covered,...
We’re sure you’re all in the know about Google Glass by now, but have you considered the effect these specs might have on your business? The techno-enthusiasts at Google HQ have designed and implemented a whole new way of browsing and using a computer with an innovative optical head-mounted computer in the form of glasses; the headset is...
