How to protect your brand in a growing landscape of cyber threats

Brands of all sizes and across all industries are being affected by the growing threat from cyber criminals.

As the online landscape evolves, cyber criminals are becoming bolder and their methods of attack more sophisticated. As a result, it’s critical for organisations to develop, implement and continually assess a proactive online brand protection strategy.

To understand the level of risk that companies face, you just need to take a look at the latest cybercrime statistics from the Office of National...

By Charlie Abrahams, 12 October 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

SEO: How to prepare for paid ads in the local pack

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Earlier this year, Google announced that it would begin showing paid ads within the local search pack results during the SMX Advanced Local Workshop.

We’ve since started to see this change ‘in the wild’ as Google rolls out a test phase, and it’s already having an impact on the organic visibility of businesses within the...

By Elliott Kirk, 06 October 2016, 0 comments. Categories: Search Marketing.

Businesses are more digitally aware – so why is marketing waste still so high?

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The technology sector’s impact on the digital marketing industry has in the last 10 years dramatically altered how brands engage with consumers. Marketing and advertising spend has continued to skyrocket, with global spend for 2016 set to surpass expectations by growing by 4.4% to $548.2 billion. At the same time, digital marketing understanding has grown. New tools for greater automation continue to emerge. First it was cookies and now...

By Ian O'Rourke, 29 September 2016, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience, Search Marketing.

Blog: The Great British Bake Off effect on sales and searches

(c)BBC/Love Productions/Tom Graham

It’s a sad day for the country. Our Mary has said goodbye to Bake Off, claiming a fond ‘farewell to soggy bottoms.’

The judge and national treasure has stated that her decision is out of loyalty to the BBC ‘as they have nurtured me, and the show, that was a unique and brilliant format from day one.’

Mary, you’ll never know how much I’ll miss your facial expressions.

This week, I thought I’d take a look at how Bake Off phenomena...

By Olwen Shaw, 22 September 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

Should SEO play a part in your digital marketing strategy?

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As we are continuously driving further and further into the digital age, your marketing strategy and marketing team should be evolving with the times to ensure you aren’t falling behind your competitors or getting stuck in a marketing rut.

Most marketers have embraced digital marketing as an important avenue, but one essential element that is often overlooked due to lack of understanding is SEO.

Wait…isn’t SEO dead?

No.

Every year when

By Lauren Squire, 13 September 2016, 2 comments. Categories: Search Marketing.

SEO: How marketers can prepare for the Google Penguin update

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Introduced in 2012, the Penguin update was released to algorithmically penalise sites that were considered to be involved in link schemes. In particular it focused on those that were found to be buying links or obtaining them through networks or link farms designed to essentially boost Google rankings artificially.

Needless to say that Google’s Penguin update has shaped SEO strategies since it was first introduced into the landscape as it removed what it considered to be...

By Simon Schnieders, 06 September 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

Marketing Nuggets: Twitter's new ads, Instagram Stories and more

It's so hard to keep up with the social media giants, as they seem to be releasing a new piece of advertising or marketing functionality every week. This time around, it's Instagram and Twitter that have brought in something new for us to play with, including a new ad format. 

1. Twitter launches conversational ads 

Twitter ads up until now have been pretty standard. Advertisers may be able to target to their hearts content, but getting people to click and engage may be difficult for the unseasoned...

By Rachael Power, 05 August 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

Digital spend highest in seven years, argues IAB

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Digital ad spend grew at the fastest rate for seven years with UK digital ad spend up 16.4% to more than £8.6 billion, according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

The rise is the highest since a 17.1% rise in 2008 and follows a 12% increase in the number of internet-enabled devices in each household. The report claims this now stands to 8.3 per household with connected TVs seeing the biggest rise in ownership at 27%. Smartphones...

New report shows huge increase in social advertising spend

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Social advertising spend is growing rapidly, according to a new report which shows that marketers spent 86% more year on year in the first quarter of 2016. The growth was driven particularly by a 122% rise in mobile ad spend.

An increase in spend on Instagram ads and Facebook Dynamic Product Ads also helped to drive the increase – a trend that goes against the normal seasonal ad buying patterns.

The figures, compiled by Kenshoo, showed that in paid search advertising spend rose 13%...

The positive aspects of a downward marketing spiral

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We nearly always think that a downward spiral is a negative, a downturn, and a disaster. Not always. I disagree and make an exception when it comes to marketing and developing a ‘go to market’ digital cross-media or integrated strategy, selecting the media, and determining when to use that media to support your strategy.

I often explain to clients and students that a useful image to visualise when discussing the development of an integrated marketing program is a...

By Thaddeus Kubis, 05 April 2016, 1 comment. Categories: Best Practice, Search Marketing, Social Media Marketing, Wearables.