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Adobe has rolled out support for iBeacon in the latest batch of updates to its Adobe Marketing Cloud product, making it possible for marketers to target content using the location of shoppers.

Media can now be sent across a number of channels to consumers, with marketers being able to deliver a promotional message through a retailer’s app when a shopper is in a specific store.

Using Marketing Cloud, marketers are able to follow the previous action up with an email campaign...

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On October 19 Google officially confirmed they pushed Penguin 3.0 live. Even though it’s called Penguin 3.0 it’s actually the 6th iteration of the link spam fighting algorithm update.

This is the first time Google has updated Penguin in almost exactly a year, so many site owners have their fingers crossed that the last year of link cleanup and link building is enough to put them on the right side of...

Picture credit: Jean-Etienne Minh-Duy Poirrier

A report released by Adobe and PageFair has revealed that the use of adblocking software is accelerating rapidly, with some demographics more likely than others to nix the rogue adverts.

2013 saw the number of users who use ad blocker software more than double globally, from 54 million to 121 million. As of June this year, the number stands at approximately 144...

Google has made it very obvious that in order to succeed at SEO you need to be producing high quality content that is targeted to your audience. One of the best ways to ensure that you are creating this specialist content is to write for a specific persona. Logically speaking, this makes sense as you are writing for a tailored group of people who will be interested in your products and services, but why does Google love it? I’ll explain:

Google’s Affinity Segments

Hang on, what’s this? In plain and...

Last month MarketingTech noted the third birthday of Google+ with the question: Is it time to wave the white flag? It was one of the most popular articles of the month, and the sentiment certainly resonated among our community with over 50 comments.

Well, Google has had another crack at modifying its problem child social...

June 28 2014 marks three years since Google+ was launched. It represents an interesting tipping point in the history of the social network, for whom mass adoption has often been difficult to come by.

Despite having only a quarter of the userbase of Facebook, 359 million active users compared to 1.28 billion is still a hefty number. But there’s another issue at stake.

At Google I/O earlier this week, during the two and a half hour keynote conference there was mention of various new announcements and...

Animation is on Google’s mind – or their homepage to be exact – and it’s an animation first.

June 9's animated Google Doodle is the first time that a student-created piece has been animated for the homepage.

The Doodle is the winning entrant for Google’s 7th annual Doodle 4 Google – a K-12 competition where young artists from all 50 states doodle it out at the...

Google is now the world’s most valuable brand having toppled Apple off its perch, according to the latest report from Millward Brown.

The two companies swapped places in the 2014 iteration, with Apple finishing second well ahead of IBM in third. Microsoft (#4) and McDonald’s (#5) completed the top five.

The report, now in its ninth year, collects results based on 150,000 interviews with consumers worldwide. And despite the competitive nature of the top 100 chart, the report found that brand values...

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore.

In a perfect SEO world, the kind Google wishes we all worked and searched in, no site would actively build links. They would instead focus all their energy on content creation and let links come naturally as people found and shared that...

Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. 

As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

— marcwebber (@marcwebber)