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An announcement at the most recent PubCon by Google search analyst Gary Illyes set the cat among the digital pigeons.

The news that the search giant is shifting its approach to results accessed through mobile, has created the concern of ‘second class surfing’.

From a SEO perspective, when introduced, this will most definitely create disruption.

Initially, when Google announced they were working on a separate mobile index, many thought that we would end up with two mutually...

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Today, due to the ubiquity of smartphones and their impact on consumer decision-making, location marketing is essential to how any business portrays itself to the world.

Nearly every search we do now returns maps and local results powered by diverse types of location data, from menus and product offerings to reviews and hours.

Your local search results are your brand in the eyes of the customer.

What this means is your brand is engaging in location marketing whether you do it...

Brands of all sizes and across all industries are being affected by the growing threat from cyber criminals.

As the online landscape evolves, cyber criminals are becoming bolder and their methods of attack more sophisticated. As a result, it’s critical for organisations to develop, implement and continually assess a proactive online brand protection strategy.

To understand the level of risk that companies face, you just need to take a look at the latest cybercrime statistics from the Office of National...

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Earlier this year, Google announced that it would begin showing paid ads within the local search pack results during the SMX Advanced Local Workshop.

We’ve since started to see this change ‘in the wild’ as Google rolls out a test phase, and it’s already having an impact on the organic visibility of businesses within the...

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The technology sector’s impact on the digital marketing industry has in the last 10 years dramatically altered how brands engage with consumers. Marketing and advertising spend has continued to skyrocket, with global spend for 2016 set to surpass expectations by growing by 4.4% to $548.2 billion. At the same time, digital marketing understanding has grown. New tools for greater automation continue to emerge. First it was cookies and now...

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It’s a sad day for the country. Our Mary has said goodbye to Bake Off, claiming a fond ‘farewell to soggy bottoms.’

The judge and national treasure has stated that her decision is out of loyalty to the BBC ‘as they have nurtured me, and the show, that was a unique and brilliant format from day one.’

Mary, you’ll never know how much I’ll miss your facial expressions.

This week, I thought I’d take a look at how Bake Off phenomena...

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As we are continuously driving further and further into the digital age, your marketing strategy and marketing team should be evolving with the times to ensure you aren’t falling behind your competitors or getting stuck in a marketing rut.

Most marketers have embraced digital marketing as an important avenue, but one essential element that is often overlooked due to lack of understanding is SEO.

Wait…isn’t SEO dead?

No.

Every year when

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Introduced in 2012, the Penguin update was released to algorithmically penalise sites that were considered to be involved in link schemes. In particular it focused on those that were found to be buying links or obtaining them through networks or link farms designed to essentially boost Google rankings artificially.

Needless to say that Google’s Penguin update has shaped SEO strategies since it was first introduced into the landscape as it removed what it considered to be...

It's so hard to keep up with the social media giants, as they seem to be releasing a new piece of advertising or marketing functionality every week. This time around, it's Instagram and Twitter that have brought in something new for us to play with, including a new ad format. 

1. Twitter launches conversational ads 

Twitter ads up until now have been pretty standard. Advertisers may be able to target to their hearts content, but getting people to click and engage may be difficult for the unseasoned...

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Digital ad spend grew at the fastest rate for seven years with UK digital ad spend up 16.4% to more than £8.6 billion, according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

The rise is the highest since a 17.1% rise in 2008 and follows a 12% increase in the number of internet-enabled devices in each household. The report claims this now stands to 8.3 per household with connected TVs seeing the biggest rise in ownership at 27%. Smartphones...