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For marketers struggling to make sense of information and properly manage multiple campaigns a new tool has launched this week that its owners claim will simplify the job.

The Marketing Signals Framework will, claims Origami Logic, allow for better organisation and prioritisation of the overwhelming amount of signals that marketing organisations need to understand in order to properly manage both online  and offline channels.

Such signals are defined as the actions audiences take...

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A new search engine that is targeting 10 million users and the generation of more than £200 million for charities by 2017 has launched this week.

The UK start-up search engine Storm allows consumers to raise money for their favourite charities as they shop online through a give button on the site for participating retailers that include the likes of Waitrose, Virgin, Sports Direct, Curry’s, Boots and B&Q. When someone buys something from one of the retailers via the...

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The American novelist Nicholas Sparks, in Dear John, writes: “No matter where you are in the world, the moon is never bigger than your thumb.” Let’s paraphrase that slightly: no matter where you are in the world, there will be someone, somewhere, writing a piece on wearable technology and how it can be deployed in marketing.

Some companies, however, are ahead of the game. Take Shotzoom. The company, by its own definition, “creates market...

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I recently attended a dinner with a number of peers and they all had very different views and opinions on what affiliate marketing stands for in 2015. This highlighted a niggling concern I have had for a while; the lines have blurred between what affiliate marketers have responsibility for in the digital and marketing landscape versus display, social, search, email, and so on.

Even those that work in the channel find it hard to have a unified consensus on what it actually means. If we...

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For commercial organisations who live and die by the products and services they are able to sell, dropping off the first page of a search engine’s results can be catastrophic. Given that few users will ever look past the top handful of links, let alone beyond the first page of results, the bottom line really is at stake.

So it was no surprise that Google’s move on April 21 to intensify the emphasis placed by its page-ranking algorithm on the “mobile-friendliness” of websites...

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Bad advertising comes at a big cost to the marketing industry but the battle against it is being won according to Google. It claims that in 2014 it disabled more than 524 million bad ads and banned more than 214,000 advertisers from its platform.

Of these 7,000 advertisers were banned for promoting counterfeit goods. That was half the number of 2013 and a massive drop on the 82,000 banned in 2012.  It says that its advanced enforcement systems are increasingly difficult...

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Search engine marketing spend grew 12% globally year on year according to the latest Global Digital Advertising Report from Adobe, which looks at trends for the last quarter of 2014.

In the US overall search advertisement spend rose 5% year on year, while in Europe, although large at 17% year on year, it had actually slowed on the previous quarter. In the UK spend...

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Mobile might be a priority in the social and search marketing channels, but there are still a high proportion of display advertisers choosing to keep it at arm’s length.

In research conducted as part of its State of the Industry: Europe report, AdRoll discovered a 44% demographic of marketers who are still refusing to use retargeted display advertising on mobile.

It is a worrying statistic given the omni-channel opportunities that mobile offers marketers and Michael...

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Consumers are now reported to be clicking more on mobile devices than desktop for the first time in the UK, with mobile impressions, spend and conversions not far off desktop either.

A new study from cross-channel performance advertising cloud Marin Software reveals that mobile devices, including tablets and smartphones, now account for 44.8% of ad impressions, 50% of clicks, 46% of spend and 43% of conversions in the UK.

Tablets continue to be the go-to device for consumers...

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A spike in Yahoo searches has pushed Google down to its lowest search share in almost six years, the result of a change in tact from Mozilla.

According to web tracker StatCounter, Yahoo’s search share has been buoyed by a deal with Mozilla where it became the default search engine for Firefox 34 users in the US giving company the platform for its highest US share since 2009.

StatCounter has reported that Google grabbed 75.2% of US search referrals in December, whereas its...