Where does the affiliate marketing channel stand today?

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I recently attended a dinner with a number of peers and they all had very different views and opinions on what affiliate marketing stands for in 2015. This highlighted a niggling concern I have had for a while; the lines have blurred between what affiliate marketers have responsibility for in the digital and marketing landscape versus display, social, search, email, and so on.

Even those that work in the channel find it hard to have a unified consensus on what it actually means. If we...

By Helen Southgate, 21 May 2015, 0 comments. Categories: Data-driven marketing, Email marketing, Search Marketing.

Warding off 'Mobilegeddon': Google’s increased emphasis on mobile is a wake up call for retailers

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For commercial organisations who live and die by the products and services they are able to sell, dropping off the first page of a search engine’s results can be catastrophic. Given that few users will ever look past the top handful of links, let alone beyond the first page of results, the bottom line really is at stake.

So it was no surprise that Google’s move on April 21 to intensify the emphasis placed by its page-ranking algorithm on the “mobile-friendliness” of websites...

By Luke Griffiths, 19 May 2015, 0 comments. Categories: M-Commerce, Search Marketing.

Google claims to be winning battle against bad advertising

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Bad advertising comes at a big cost to the marketing industry but the battle against it is being won according to Google. It claims that in 2014 it disabled more than 524 million bad ads and banned more than 214,000 advertisers from its platform.

Of these 7,000 advertisers were banned for promoting counterfeit goods. That was half the number of 2013 and a massive drop on the 82,000 banned in 2012.  It says that its advanced enforcement systems are increasingly difficult...

By Liz Morrell, 04 February 2015, 0 comments. Categories: Advertising, Attribution, Paid Search, Search Marketing.

Search engine marketing growth analysed in Adobe report

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Search engine marketing spend grew 12% globally year on year according to the latest Global Digital Advertising Report from Adobe, which looks at trends for the last quarter of 2014.

In the US overall search advertisement spend rose 5% year on year, while in Europe, although large at 17% year on year, it had actually slowed on the previous quarter. In the UK spend...

By Liz Morrell, 28 January 2015, 0 comments. Categories: Organic Search, Paid Search, Search Marketing.

Marketers risk omni-channel success by overlooking mobile retargeting

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Mobile might be a priority in the social and search marketing channels, but there are still a high proportion of display advertisers choosing to keep it at arm’s length.

In research conducted as part of its State of the Industry: Europe report, AdRoll discovered a 44% demographic of marketers who are still refusing to use retargeted display advertising on mobile.

It is a worrying statistic given the omni-channel opportunities that mobile offers marketers and Michael...

Mobile clicks overtake desktop in UK for the first time

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Consumers are now reported to be clicking more on mobile devices than desktop for the first time in the UK, with mobile impressions, spend and conversions not far off desktop either.

A new study from cross-channel performance advertising cloud Marin Software reveals that mobile devices, including tablets and smartphones, now account for 44.8% of ad impressions, 50% of clicks, 46% of spend and 43% of conversions in the UK.

Tablets continue to be the go-to device for consumers...

Yahoo and Bing make inroads on Google’s US search share, but do advertisers care?

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A spike in Yahoo searches has pushed Google down to its lowest search share in almost six years, the result of a change in tact from Mozilla.

According to web tracker StatCounter, Yahoo’s search share has been buoyed by a deal with Mozilla where it became the default search engine for Firefox 34 users in the US giving company the platform for its highest US share since 2009.

StatCounter has reported that Google grabbed 75.2% of US search referrals in December, whereas its...

By Simon Holland, 14 January 2015, 0 comments. Categories: Organic Search, Paid Search, Search Marketing.

Is this the definitive marketing technology landscape graphic?

Lumascape kicked off the trend for bringing an entire industry together on a single graphic while others have followed too, but Scott Brinker’s latest offering adds some vastly improved organisation to this bustling industry.

Brinker’s marketing technology supergraphic manages to incorporate almost 2,000 different companies without ever looking too chaotic. It is no mean feat given how his annual project...

Google gives Adwords an omni-channel injection

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Search company Google has announced that it will soon be rolling out AdWords improvements to better measure in-store visits in the Estimated Total Conversions (ETC) tool.

In an effort to assist marketers with targeting the increasingly complex paths to purchase that consumers take, Google is letting advertisers link AdWords with My Business to get more insights on search campaigns.

When announcing the new AdWords feature on its blog, Google explained how brick and mortar still had a...

Could Google for kids do the marketing industry more harm than good?

The news that Google for Kids is now in the development pipeline for the tech giant has generated quite a bit of controversy today. But Google itself was expecting this.

In effect Google for kids - its plan to develop child specific versions of tools such as search, YouTube and Chrome – will create a whole new marketing demographic and enable website owners to better track who is looking at their sites when.

The information this could, in theory, provide advertisers with is huge. Whether brands would be...

By Liz Morrell, 05 December 2014, 0 comments. Categories: Organic Search, Paid Search, Personalised Marketing, Search Marketing.