Believable product reviews build consumer trust for businesses
Imagine you receive an email asking you to leave an online review for a concert you went to a decade ago. Besides being a test of your beer-befuddled memory, it would also ring a few alarm bells, wouldn’t it?
Or maybe you are suddenly requested to leave a review for a restaurant you have never heard of and which on further inspection turns out to be a back-street wheelie bin compound.
Sadly, these are real-life examples of the various ruses that have eroded confidence in online reviews, even though the...