The infographic: A viable marketing tool, or meaningless nonsense?

I first wondered about the future of the infographic over three years ago. Every time I logged onto my preferred social network, I was inundated with facts and figures presented to me in an image based format. It’s fair to say that in its infancy, the infographic was an exciting new way for marketers to capture an audience hungry for visual content. Three years ago it seemed as though brands were transforming any words or facts they could into pictures. Anything could go viral, even if it had no...

Understanding online behaviour key to making the most of digital marketing investment

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When trying to understand where to put digital marketing investment and budget, it is crucial to understand which route to market is the most effective for your customer base since you don’t want to be wasting investment on a path your customers don’t often tread.

A new study by TextMaster and Similar Web suggests that when broken down by country direct traffic dominates over other methods of accessing brands such as search, referral or social with direct traffic the...

By Liz Morrell, 13 October 2015, 1 comment. Categories: Branding, Data-driven marketing, Search Marketing, Social Media Marketing.

Are you targeting the wrong online influencers?

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The majority of consumers trust friends, peers and family more than brands. But who do consumers listen to the most online? If celebrity names and high-profile personalities spring to mind, think twice. Consumers are a more discerning bunch than some brands may realise.

While many consumers follow celebrities with huge social media audiences (Katy Perry has a whopping 73 million Twitter followers at present), it’s doubtful they’ll rely on...

By Fabrice Etienne, 12 August 2015, 0 comments. Categories: Branding, Search Marketing, Social Media Marketing.

This new tool aims to make better sense of marketing signals

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For marketers struggling to make sense of information and properly manage multiple campaigns a new tool has launched this week that its owners claim will simplify the job.

The Marketing Signals Framework will, claims Origami Logic, allow for better organisation and prioritisation of the overwhelming amount of signals that marketing organisations need to understand in order to properly manage both online  and offline channels.

Such signals are defined as the actions audiences take...

By Liz Morrell, 20 July 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing, Search Marketing.

New ethical search engine claims it will generate £200 million for charities by 2017

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A new search engine that is targeting 10 million users and the generation of more than £200 million for charities by 2017 has launched this week.

The UK start-up search engine Storm allows consumers to raise money for their favourite charities as they shop online through a give button on the site for participating retailers that include the likes of Waitrose, Virgin, Sports Direct, Curry’s, Boots and B&Q. When someone buys something from one of the retailers via the...

By Liz Morrell, 02 July 2015, 0 comments. Categories: Search Marketing.

Getting the right hook: How a golf app developer is using wearables for retargeting

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The American novelist Nicholas Sparks, in Dear John, writes: “No matter where you are in the world, the moon is never bigger than your thumb.” Let’s paraphrase that slightly: no matter where you are in the world, there will be someone, somewhere, writing a piece on wearable technology and how it can be deployed in marketing.

Some companies, however, are ahead of the game. Take Shotzoom. The company, by its own definition, “creates market...

By James Bourne, 29 June 2015, 0 comments. Categories: Case Studies, Mobile Marketing, Search Marketing, Wearables.

Where does the affiliate marketing channel stand today?

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I recently attended a dinner with a number of peers and they all had very different views and opinions on what affiliate marketing stands for in 2015. This highlighted a niggling concern I have had for a while; the lines have blurred between what affiliate marketers have responsibility for in the digital and marketing landscape versus display, social, search, email, and so on.

Even those that work in the channel find it hard to have a unified consensus on what it actually means. If we...

By Helen Southgate, 21 May 2015, 0 comments. Categories: Data-driven marketing, Email marketing, Search Marketing.

Warding off 'Mobilegeddon': Google’s increased emphasis on mobile is a wake up call for retailers

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For commercial organisations who live and die by the products and services they are able to sell, dropping off the first page of a search engine’s results can be catastrophic. Given that few users will ever look past the top handful of links, let alone beyond the first page of results, the bottom line really is at stake.

So it was no surprise that Google’s move on April 21 to intensify the emphasis placed by its page-ranking algorithm on the “mobile-friendliness” of websites...

By Luke Griffiths, 19 May 2015, 0 comments. Categories: M-Commerce, Search Marketing.

Google claims to be winning battle against bad advertising

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Bad advertising comes at a big cost to the marketing industry but the battle against it is being won according to Google. It claims that in 2014 it disabled more than 524 million bad ads and banned more than 214,000 advertisers from its platform.

Of these 7,000 advertisers were banned for promoting counterfeit goods. That was half the number of 2013 and a massive drop on the 82,000 banned in 2012.  It says that its advanced enforcement systems are increasingly difficult...

By Liz Morrell, 04 February 2015, 0 comments. Categories: Advertising, Attribution, Paid Search, Search Marketing.

Search engine marketing growth analysed in Adobe report

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Search engine marketing spend grew 12% globally year on year according to the latest Global Digital Advertising Report from Adobe, which looks at trends for the last quarter of 2014.

In the US overall search advertisement spend rose 5% year on year, while in Europe, although large at 17% year on year, it had actually slowed on the previous quarter. In the UK spend...

By Liz Morrell, 28 January 2015, 0 comments. Categories: Organic Search, Paid Search, Search Marketing.