Is Bing Ads better value for marketers than AdWords?
Even though it is often maligned, Bing is not as irrelevant in the face of its main competitor as many consumers, and marketers, think.
Microsoft’s search engine holds a 25% market share in the UK, amounting to around 896 million monthly searches. Importantly, the engine has seen a 43% year-on-year market share growth, all of which makes it an important channel for paid search.
New research by MediaVision suggests that Bing could actually offer marketers higher conversion rates and cheaper cost per...