Young people happy to share personal data for more intelligent search
New research from Epiphany has delved into the attitudes of different generations when it comes to sharing data and shopping online.
32% of the 18-24 year olds surveyed use social media for research with the intent to purchase, compared to 13% of 45-54 year olds.
25% of 18-24 year olds reported using video content on sites like YouTube for detailed product and service research.
“The research has uncovered some interesting behavioural themes that I expect we’ll see...