Consumer reviews - the powerful weapon driving customer acquisition
For consumers, trust matters.
There have been countless surveys that support the notion that online reviews are the number one most trusted source for accurate product information. Whether consumers are looking for bike or a restaurant to eat in, the opinions of other consumers are often the first port of call.
Love them or hate them, consumer reviews are here to stay and how you manage your reviews strategy can have a significant impact on your brand reputation, customer advocacy and revenue.