The SEO faux pas in McDonald’s ''that place where Coke tastes so good" campaign

When one of the world's leading companies achieves 4 million hits on YouTube, you can bet that everyone is lovin' it.

Especially the ad agency that came up with the idea of the Hollywood star Mindy Kaling, endorsing another brand, Coca-Cola, and linking it all to Google search.

So why are so many people in the SEO community spluttering on their drinks over the TV and online campaign designed to drive online search? At first glance the ads seem to show a perfect pitch and a nod to all users of modern...

By Simon Schnieders, 02 May 2017, 0 comments. Categories: Search Marketing.

Young people happy to share personal data for more intelligent search

New research from Epiphany has delved into the attitudes of different generations when it comes to sharing data and shopping online.

32% of the 18-24 year olds surveyed use social media for research with the intent to purchase, compared to 13% of 45-54 year olds.

25% of 18-24 year olds reported using video content on sites like YouTube for detailed product and service research.

“The research has uncovered some interesting behavioural themes that I expect we’ll see...

By Colm Hebblethwaite, 20 April 2017, 0 comments. Categories: Search Marketing.

Insights are not fit for purpose

Global digital advertising spend hit $178bn last year, according to IPG’s Magna. This year, internet ad spend is even expected to overtake TV ad spending.

Today, around $500bn is being spent on global advertising per year. Yet, fast-forward to a world where all media are digital media, growing fast, and it is not hard to imagine the overall pie growing to a total $1,000bn.

But what if all of this money was not spent but, rather, invested?

What is the difference? Let me explain.

Making sense of it all

Data has always been the fuel...

By Vincent Potier, 29 March 2017, 0 comments. Categories: Advertising, Advertising Technology, Search Marketing.

A guide to making the most of your own digital tools: Email, social, and more

Developing a free digital tool that offers value to your customers can be great for your business. A useful tool can make you indispensible, more visible and present your business as an industry authority. They also are great for SEO by increasing site traffic and when used for link acquisition.

Online tools appear in all sorts of industries, from tools for improving your digital marketing efforts, payroll calculators, or tools that helps you visualise the bedroom you want to decorate before you buy the...

By Adam Blackford-Mills, 17 March 2017, 0 comments. Categories: Email marketing, Search Marketing, Social Media Marketing.

Is Google taking lessons from the dating scene?

Opinion It almost goes without saying that being found online by search engines is an essential part of marketing for most brands today. An entire industry has sprung up around optimising on-site content so that sites and pages are found better, or at least, more accurately. But if the days of stuffing keywords onto webpages or in meta tags so search engines score them more highly represent the ‘iron age’ of search, then simply prioritising on-site SEO is also starting to look quite medieval.


By Claire Walker, 07 March 2017, 0 comments. Categories: Organic Search, Search Marketing, Social Media Marketing.

Why AI and automation are among the key marketing trends to watch in 2017

With mobile usage, virtual reality and voice-search on the rise, marketers must adapt to the changing landscape in which people search and consume information in order to stay ahead of the competition.

Below are five break-out trends that organizations will need to consider in 2017 in their marketing strategies. To start, let’s look at one of the biggest and most controversial trends in marketing: The emergence of chat bots.

AI chat bots will expand beyond early adopters

Throughout 2016, we saw a rise in the number of companies using...

By Marcus Taylor, 07 March 2017, 1 comment. Categories: Advertising Technology, Automation, Search Marketing.

New report assesses content marketing best practices and why “age of infographics is dying”


Content, content, content; it’s the mantra which every marketing team worth its salt today lives by. Yet focusing on quality over quantity should be the defining factor, according to a new study released by B2B analyst firm Clutch.

Almost 80% of the 300 survey respondents in the report agreed that increasing their company’s online visibility is the main goal of content marketing campaigns compared to the rest who prioritised lead generation. But how much is too much before you...

By James Bourne, 15 February 2017, 0 comments. Categories: Content Marketing, Search Marketing, Social Media Marketing.

How to create a business case for SEO investment

(c)iStock/Martin Prescott

SEO has always been a difficult channel to understand in terms of ROI; performance is driven through multiple tactics and trying to attribute sales to strategy is almost impossible.

It has left marketers in a position where they know they need to invest but are unsure how to quantify investment and more importantly forecast growth.

Attribution is made even more difficult due to the fact Google moved to secure search in 2013, resulting in marketers losing valuable keyword...

By Tim Grice, 04 January 2017, 4 comments. Categories: Search Marketing.

How will Google’s mobile first indexing impact your SEO campaigns?


When publishing on the web, it’s not uncommon for marketers to serve different content between their mobile and desktop pages. However, the issue here is that Google ranks websites using a desktop crawl for all of their searches regardless of the device being used.

Whilst this has no effect on those searching the web through a desktop device, it can cause a significant problem for those searching on mobiles and tablets with many users on mobile search selecting results that appear to answer what...

By Simon Schnieders, 14 December 2016, 0 comments. Categories: Search Marketing.

What Google’s upcoming mobile search update means for marketers

From January 2017, Google is set to carry out its newest update to its mobile search algorithm.

The Google Interstitials mobile penalty is the second part to Google’s ‘mobile- friendly’ update and is set to penalise pages on mobile sites that show intrusive interstitials, such as unnecessary popups, that block content and impede the user experience.

With over half of all searches coming from mobile devices, it comes as no surprise that Google prioritises mobile search and wants to make the...

By Simon Schnieders, 09 November 2016, 0 comments. Categories: Search Marketing.