The core pillars of technical international SEO

Thinking of marketing to customers in another country, or who speak another language? Even if you’re familiar with SEO (search engine optimisation) in your domestic market, international SEO opens up some new issues you may not have considered.

This article offers an overview of the technical aspects of SEO you’ll need to handle for effective international online marketing. There’s a lot to think about and research when establishing an international web presence.

Decide whether to market to a country...

By Annie Pagano, 12 July 2018, 0 comments. Categories: Organic Search, Search Marketing.

Google rolls out rack of machine learning ad tools

Just a week after announcing a wide-scale rebrand of its ad products, Google yesterday (July 10) launched a suite of new ad tools boxed together using its machine-learning tech capabilities.

The updates were announced in a blog post by Jerry Dischler, the ad tech giant’s vice president of product management, who said the tools came as growing consumer demand for “helpful and...

By Mark Jones, 11 July 2018, 0 comments. Categories: Advertising Technology, Automation, Paid Search, Search Marketing.

Google to scuttle its AdWords and DoubleClick brands after two decades

Some two decades after launching, Google’s AdWords and DoubleClick brands are about to be sunsetted and rolled in under one of three simple banners.

The search engine says its aim is to streamline its ad products, better representing the solutions it offers and intentions for growth, as well as making it easier for brands to select the tools needed for campaigns.

Google Adwords will become Google Ads

Having launched in 2000 allowing local businesses to buy text ads within its SERPs (search engine...

By Mark Jones, 06 July 2018, 0 comments. Categories: Advertising Technology, Paid Search, Search Marketing.

Google’s delayed entry into GDPR consortium puts ad-funded sites at risk

Google has delayed its entry into a consortium of ad tech companies, hampering the group’s efforts to comply with the new European law for data privacy.

The information was reported to Reuters by sources involved in the programme.

The search giant’s decision to join in August will have left some firms that use its advertising services, particularly “unwitting owners” of ad-funded websites and apps, exposed to fines.

Hundreds of ad tech companies came together to build consent...

What does Amazon’s ‘Alexa For Hospitality’ mean for marketers?

The voice technology revolution is not just occurring within the home. Hotels, restaurants and the wider hospitality industry are rapidly adopting new tools and solutions to keep pace with the demands of modern consumers.  

The Best Western hotel chain, for instance, is expanding its partnership with Watson Ads on a series of artificial intelligence-powered interactive ad units that...

By Jon Buss, 04 July 2018, 1 comment. Categories: Advertising Technology, Organic Search, Paid Search, Search Marketing.

Why ‘the customer is always right’ is more applicable than ever in today’s data-driven business

“The customer is always right” is a popular phrase with interesting origins. While there is no conclusive evidence of when the quote first came to exist, most credit its early popularisation to Chicago retailer Marshall Field. More importantly, though, is that the phrase is an abbreviated version of the original, which stated “right or wrong, the customer is always right.”

Only three words longer, the full quote adds some needed context – that the customer can of course be wrong....

The HTTPS deadline and what it means for your website

2018, the year of deadlines. Or, more specifically, the year of internet security deadlines. It turns out that the EU isn’t the only entity setting deadlines for us to up our online security game. Now, Google is throwing its weight around too. 

Google has slowly been encouraging stronger security practices over the past few years. Earlier this year, Google announced a deadline for websites to upgrade from HTTP to HTTPS. That deadline is almost upon us: July 2018.

But what’s the difference...

By Howard Williams, 26 June 2018, 1 comment. Categories: Publishing, Search Marketing.

Bing ups its search marketing game with LiveRamp integration

We’ve already given you five reasons why Bing shouldn’t be ignored for search marketing, and its latest integration with LiveRamp provides a sixth.

The underappreciated Microsoft search engine, which actually owns close to a fifth of the global search market, has introduced the data onboarder’s identity resolution provider IdentityLink. And while that may not mean much, in simple terms it...

By Mark Jones, 15 June 2018, 0 comments. Categories: Data-driven marketing, Paid Search, Search Marketing.

Google announces Shopping tweaks to drive ‘brick and mortar’ sales for retailers

Google has announced a string of new updates to its Google Shopping platform, aimed at attracting online customers to retailer’s offline ‘brick and mortar’ stalls.

Announced at Search Marketing Expo Advanced (SMX Advanced) yesterday (June 12), the search giant claims despite the massive growth of e-commerce driven by the likes of Amazon, when customers want an item right away, 80% will head to the high...

By Mark Jones, 14 June 2018, 0 comments. Categories: Commerce, E-Commerce, Paid Search, Search Marketing.

Using questions to inform your content strategy: A guide

It can be really hard to think of content topics to inform a content strategy, especially when you’ve been working at it for a long time. But wouldn’t it be awesome if we could get these ideas directly from our audience without having to pay for expensive surveys or focus groups? Well, actually you can.

Your audience and customers are constantly asking questions online that relate to your key topics, product or service, and these questions will form a perfect content strategy for you as you know...

By Laura Crimmons, 31 May 2018, 1 comment. Categories: Content Marketing, Search Marketing.