How store locators can work wonders for your SEO

Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar stores face. All too often, they exist as separate entities, battling for custom rather than working together to enhance customer experience.

One of the most effective ways for retailers, restaurant chains, hotels and service providers to bridge the gap between the physical and the online is to add a store locator to their website. That makes it much easier for...

By Vincent Naigeon, 02 March 2018, 0 comments. Categories: Commerce, Search Marketing.

Google on top again as search beats social on referral traffic

According to research by content marketing platform Shareaholic, search outpaced social in the percentage of overall traffic that it delivered in 2017. This reverses a trend of social dominance that began in 2014.

The analytic platform looked at externally referred traffic from over 400 million internet users and 250,000 mobile and desktop sites. A year ago site visitors were more likely to be referred from social networks, but search seems to have made a comeback in 2017.

Search drove 35% of site visits in...

By Colm Hebblethwaite, 01 March 2018, 1 comment. Categories: Search Marketing, Social Media Marketing.

How to spend a limited digital marketing budget in 2018/19

It’s an important objective imposed on marketers every single year – how best to squeeze every drop out of the annual budget.

Even industry professionals who, on paper, have more cash to splash, are still pressed to make their spend go further. And then there are those less fortunate of course, who have their budgets cut whilst the targets remain as competitive as ever.

So, whichever scenario you find yourself in, if you’re faced with a ‘limited budget’, what should the focus be...

By Andy McCaul, 22 February 2018, 2 comments. Categories: CRM, Email marketing, Paid Search, Search Marketing.

Bing’s marketing predictions for 2018

It’s that time again when we look back at what happened in 2017 and predict how it will shape the year to come.

The world of marketing was certainly a busy one during 2017. We talked a lot about personalisation, and whilst that will remain incredibly important, the next step in 2018 will be marrying it with intelligent search intent data, to deliver true value to consumers.

It was also hard to escape the phrase ‘artificial intelligence’ in 2017 and based on this, next year is set to be...

Content marketing secrets from Google you can’t afford to ignore

Google has spent close to 20 years learning how to serve up the best, most relevant content to searchers. It is constantly fine-tuning its technology and algorithm to improve its ability to seek out and display answers to satisfy the 3.5 billion-plus queries it receive every day.

So it makes perfect sense that marketers should try to tap into that wealth of accumulated knowledge to help make their content marketing more effective. Here are five ways that data and insights from Google can enhance a content...

By Daniel Furch, 15 December 2017, 0 comments. Categories: Search Marketing.

Is Bing Ads better value for marketers than AdWords?

Even though it is often maligned, Bing is not as irrelevant in the face of its main competitor as many consumers, and marketers, think.

Microsoft’s search engine holds a 25% market share in the UK, amounting to around 896 million monthly searches. Importantly, the engine has seen a 43% year-on-year market share growth, all of which makes it an important channel for paid search.

New research by MediaVision suggests that Bing could actually offer marketers higher conversion rates and cheaper cost per...

By Colm Hebblethwaite, 08 December 2017, 0 comments. Categories: Search Marketing.

The seasonal revolution has arrived

Its official – the retail Christmas trading period has arrived, with under 100 days until the big day. In the UK, the trading period generally runs from October to January, and this won’t change any time soon.

But with such a limited key shopping timeframe, many brands are looking to challenge the way the fashion industry works throughout the rest of the year – why focus only on selling cold, wintery clothes when the weather may change imminently?

Ultimately, the elements and weather...

By Hannah Kimuyu, 09 October 2017, 0 comments. Categories: Data-driven marketing, Paid Search, Programmatic, Search Marketing.

Google registered its domain 20 years ago today

Monday 15 September 1997 probably didn’t seem like a particularly momentous day at the time.

But while everyone was jamming to ‘Honey’ by Mariah Carey and considering going to see cutting-edge thriller ‘The Game’ in the cinema, Larry page and Sergey Brin were registering the Google domain name.

The project, which was originally given the creepy name BackRub, had started a year early while the pair were students at Stanford.

Twenty years later, Google is...

By Colm Hebblethwaite, 15 September 2017, 0 comments. Categories: Search Marketing.

Voice assistants, search and the future of advertising

Over the past few years, voice activated search has come a long way.

When Apple first integrated its voice assistant, Siri, into the iPhone 4S in 2011, it was considered more of a gimmick than anything else. Six years on, and a report by ClickZ and Marin Software reveals that 7% of marketers now mark voice search and digital assistants as top priorities in their marketing plans.

Interestingly,...

By Tom Smith, 04 September 2017, 0 comments. Categories: Search Marketing.

The importance of quality score in paid search

Paid search, or pay per click (PPC), often used in conjunction with SEO, remains an essential marketing element for many businesses, most notably those that want an online presence.

But we are still seeing businesses not effectively implementing PPC campaigns successfully. One of the biggest areas that businesses are failing to address is a low AdWords quality score. In short, if you’re trying to master PPC, you need to understand quality score.

According to Google, “quality score is an estimate...

By Will Haswell, 22 August 2017, 0 comments. Categories: Paid Search, Search Marketing.