Google releases Analytics benchmarking newsletter. How do your bounce rates and traffic sources stack up?
Google has released its first Analytics Benchmarking Newsletter, which highlights data collected anonymously from hundreds of thousands of Google Analytics accounts that opted-in to sharing data.
Comparing data from 1st November 2010 to 1st February 2011 against the same period 12 month prior, some very interesting changes are taking place in the way people use websites. A couple of highlights…
People are spending less time on websites. They are also visiting slightly...
Google Announces the Google+ Project
Not to be confused with Google +1, Google+ is the search engine’s newest attempt at improving the social media networking experience. Google isn’t branding it as a social network, per say, but rather as a project.
According to Google:
“Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day. Today, the connections between...
Google Panda chews on fresh content
Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to any web marketing. Most people are too concerned with thier SEO rankings that they forget that people need to actually...
Google launches Facebook rival
After a number of abortive attempts since 2009, Google has finally unveiled what it believes will be the service that anchors it as a major player in the world of social media, Google +.
It incorporates numerous sharing, networking and communication features; some new, though many that we’ve seen before, but represents what many have described as a solid start.
Currently open to users on an invite only basis, Google is referring to Google+ as a project, rather than a product, perhaps hinting at the...
Google testing out URLs above the meta description
If you are logged into Google then along with the +1 badges that are now showing up in the UK results, you may start to see this strange looking test:
Google has changed the order of the green URL and black meta description in the search results. This isn't just for organic results, it is also being applied to the Pay Per Click ads:
What Do You Love? Google Wants to Help
Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut.
The p[ub;ication reported,
…the idea is to return users a single page of relevant results across many of Google’s products for whatever query is...
Breaking: New Google Design
Over the past decade and a bit, we’ve seen Google evolve in many ways, but something they’ve been somewhat shy about is change in terms of design, but that seems to be changing a little as of today.
Google’s announced that they’ll be rolling out some new changes across their applications including the search engine. I’m sure you’ve noticed that little cog that appears in applications at the top left of your screen, the settings menu so to say, we’ll this area and the...
Panda 2.2 is Just Around the Corner
Attention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update?
At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out.
The next update will reportedly target sites that re-publish content and are out-ranking the original source of the content. This was a common...
Google’s Me on the Web Online Reputation Management tool
Managing your identity online has become more and more important as social networks have allowed us to publish all sorts of information really easy. A lot of people aren’t aware at just how much of their information is entering the network and it’s not their fault! Google crawls most things online, in fact, literally anything it can find that hasn’t told it not to. With content being king, and especially refresh content, Google...