Google acquires social media analytics firm PostRank

Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.

The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.

With Google chief Larry Page’s ambition to firmly establish the...

Content Strategy: Keeping it fresh

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments on this topic with you.

Social media loves fresh content

Fresh content released on a blog often ends up in the social media sphere, and is shared around by interested people until the content has become dull and...

By Mike Saunders, 07 June 2011, 0 comments. Categories: Search Marketing.

Is Google’s +1 “Pretty Cool”?

As you’ve probably heard, Google has officially released the +1 button for websites. It rolled out to a smaller audience in March within search results and ads and continues to be seen by a larger English-language search audience on Google.com. +1 shows up next to the title of a search result in Google and going forward this button will also be popping up on websites. Google has partnered with sites including Mashable, The Huffington Post, Nordstrom, The Washington Post, Best Buy, and TechCrunch...

By Nick Stamoulis, 06 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

What Liberty learnt this week at Google UK HQ

As Liberty is on the Google’s Engage for Agencies programme, on Wednesday, our Pay Per Click manager Chris had the pleasure of attending an event at their UK HQ.

The main focus of the event was to understand how best to improve the visibility of small businesses online. There were some very interesting topics discussed and some great insight into search trends. Here are the highlights from Chris’s notes on what Google was saying:Changes to AdWordsThere are quite a few changes in AdWords ad extensions this week. You will soon be charged for...

By Gareth Morgan, 03 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

Minus keywords in search queries affect in-bound links as well as on-page text

Yesterday we made a discovery regarding one of Google's advanced search parameters. When you do a Google search, if you exclude a keyword by putting a minus sign in front of it (e.g. -keyword), you are not only excluding results that contain that particular word in their on-page copy, but we also now believe that it also excludes any webpage with at least one link pointing to it with that word in the anchor text.

Liberty team member Steve made this discovery when he responded to a

By Gareth Morgan, 16 May 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google AdWords showing URLs in top 3 advert headlines

Something we noticed this morning is Google AdWords showing a URL in the headline of an advert:

It looks like Google is:

1. Only adding the URL to the headings of the top 3 adverts2. Not adding the URL if the advert is taking advantage of the recent 'top ad' layout (where the first line of the body becomes the second half of the heading)3. Not taking space or characters away from the headline to add the...

By Gareth Morgan, 16 May 2011, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

Android now serving over half of all US mobile ad impressions

The Android mobile platform served over of the US smartphone market in February, according to a monthly report from Millenial Media which found Google’s OS captured 51% of all mobile ad impressions.

Apple’s iOS was the next most popular, with 27% of impressions, then RIM with 17%.

The report also revealed the increasing popularity of smartphones, with those devices representing 62% of mobile ads served, 25% served through ‘feature phones’, and 14% through connected devices.

However, it...

By Matt Henkes, 21 March 2011, 0 comments. Categories: Search Marketing.