Google acquires social media analytics firm PostRank
Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.
The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.
With Google chief Larry Page’s ambition to firmly establish the...