Google Panda chews on fresh content

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to any web marketing. Most people are too concerned with thier SEO rankings that they forget that people need to actually...

By Mike Saunders, 01 July 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google launches Facebook rival

After a number of abortive attempts since 2009, Google has finally unveiled what it believes will be the service that anchors it as a major player in the world of social media, Google +.

It incorporates numerous sharing, networking and communication features; some new, though many that we’ve seen before, but represents what many have described as a solid start.

Currently open to users on an invite only basis, Google is referring to Google+ as a project, rather than a product, perhaps hinting at the...

By Matt Henkes, 29 June 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google testing out URLs above the meta description

If you are logged into Google then along with the +1 badges that are now showing up in the UK results, you may start to see this strange looking test:

Google has changed the order of the green URL and black meta description in the search results. This isn't just for organic results, it is also being applied to the Pay Per Click ads:

By Gareth Morgan, 29 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

What Do You Love? Google Wants to Help

Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut.

The p[ub;ication reported,

…the idea is to return users a single page of relevant results across many of Google’s products for whatever query is...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Search Marketing.

Breaking: New Google Design

Over the past decade and a bit, we’ve seen Google evolve in many ways, but something they’ve been somewhat shy about is change in terms of design, but that seems to be changing a little as of today.

Google’s announced that they’ll be rolling out some new changes across their applications including the search engine. I’m sure you’ve noticed that little cog that appears in applications at the top left of your screen, the settings menu so to say, we’ll this area and the...

By imod.co.za, 28 June 2011, 0 comments. Categories: Search Marketing.

Panda 2.2 is Just Around the Corner

Attention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update?

At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out.

The next update will reportedly target sites that re-publish content and are out-ranking the original source of the content. This was a common...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google’s Me on the Web Online Reputation Management tool

Managing your identity online has become more and more important as social networks have allowed us to publish all sorts of information really easy. A lot of people aren’t aware at just how much of their information is entering the network and it’s not their fault! Google crawls most things online, in fact, literally anything it can find that hasn’t told it not to. With content being king, and especially refresh content, Google...

By imod.co.za, 16 June 2011, 0 comments. Categories: Branding, Search Marketing.

How to increase ROI on PPC Facebook ads

A study from TBG Digital has suggested that advertisers can significantly boost ROI on Facebook advertising by incorporating social context into their campaigns.

TBG tested social context ads, which list friend endorsements, detailing which of the users friends ‘like’ the specific Facebook page, group, event, or application that’s advertised, against ads with no social context.

The study revealed that social context resulted in a 29% reduction in CPC for advertisers. The data came from a...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Paid Search, Search Marketing, Social Media Marketing.

Embedded ad sitelinks now appearing within Google AdWords PPC ads

Today Google has introduced a new feature of Ad Sitelinks - embedded ad sitelinks - which brings targeted links to within the advert itself. e.g...

How does it work? There are no additional lines available for the ad text. Alternatively, text in your advert that exactly matches one or more of your existing sitelink extensions in that campaign will automatically be linked with that sitelink’s URL....

By Gareth Morgan, 08 June 2011, 0 comments. Categories: Advertising, Organic Search, Search Marketing.