How to import your Facebook friends into Google+

I remember when LinkedIn added functionality allowing you to invite your contacts from all over the place. This certainly played a huge role in the success that LinkedIn has gained, as in my opinion, success is determined by engagement on social networks, which boils down to having lots of connected people.

Google+ is no different, the more people and the more interaction, the more success and it would appear that others feel the same way. Mohamed Mansour is a developer who’s created a Chrome...

By imod.co.za, 05 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Why move from Facebook to Google+?

I came across an incredibly interesting post outlining reasons why you should move to Google+ from Facebook. I’ve been waiting for these types of posts for a couple days now and am thrilled to see then popping up.

I’ve been using Google+ for a while, but can’t say that I really have my mind around it, like I do Facebook, but I can see potential.

Anyway, here are the nine reasons as well as a link to the original website if you want a...

By imod.co.za, 02 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google+ stole the circles idea?

What’s a weekend without a chuckle?

Well, I came across this one whilst surfing around Google+ this morning and felt I’d share it with all of you, the social media junkies should have a decent laugh:

By imod.co.za, 02 July 2011, 0 comments. Categories: Search Marketing.

Google releases Analytics benchmarking newsletter. How do your bounce rates and traffic sources stack up?

Google has released its first Analytics Benchmarking Newsletter, which highlights data collected anonymously from hundreds of thousands of Google Analytics accounts that opted-in to sharing data.

Comparing data from 1st November 2010 to 1st February 2011 against the same period 12 month prior, some very interesting changes are taking place in the way people use websites. A couple of highlights…

People are spending less time on websites. They are also visiting slightly...

By Gareth Morgan, 02 July 2011, 0 comments. Categories: Data-driven marketing, Search Marketing.

Google Announces the Google+ Project

Not to be confused with Google +1, Google+ is the search engine’s newest attempt at improving the social media networking experience. Google isn’t branding it as a social network, per say, but rather as a project.

According to Google:

“Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day. Today, the connections between...

By Nick Stamoulis, 01 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google Panda chews on fresh content

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to any web marketing. Most people are too concerned with thier SEO rankings that they forget that people need to actually...

By Mike Saunders, 01 July 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google launches Facebook rival

After a number of abortive attempts since 2009, Google has finally unveiled what it believes will be the service that anchors it as a major player in the world of social media, Google +.

It incorporates numerous sharing, networking and communication features; some new, though many that we’ve seen before, but represents what many have described as a solid start.

Currently open to users on an invite only basis, Google is referring to Google+ as a project, rather than a product, perhaps hinting at the...

By Matt Henkes, 29 June 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google testing out URLs above the meta description

If you are logged into Google then along with the +1 badges that are now showing up in the UK results, you may start to see this strange looking test:

Google has changed the order of the green URL and black meta description in the search results. This isn't just for organic results, it is also being applied to the Pay Per Click ads:

By Gareth Morgan, 29 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

What Do You Love? Google Wants to Help

Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut.

The p[ub;ication reported,

…the idea is to return users a single page of relevant results across many of Google’s products for whatever query is...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Search Marketing.

Breaking: New Google Design

Over the past decade and a bit, we’ve seen Google evolve in many ways, but something they’ve been somewhat shy about is change in terms of design, but that seems to be changing a little as of today.

Google’s announced that they’ll be rolling out some new changes across their applications including the search engine. I’m sure you’ve noticed that little cog that appears in applications at the top left of your screen, the settings menu so to say, we’ll this area and the...

By imod.co.za, 28 June 2011, 0 comments. Categories: Search Marketing.