Big Brother apps coming to a mobile near you

Big Brother fans will soon be able to access their favourite housemate info, games and live coverage after Channel announced it is to launch its first apps for the iPhone, iPad and Android devices on 18 August.

The reality show, which was bought by Five last year after ten years of success on Channel 4, kicks off with ‘Celebrity Big Brother’ on Thursday 18 August with the apps’ launch set to coincide with the first broadcast, pending approval from Apple.

In addition to pre-roll ads which...

By Verity Gough, 07 August 2011, 0 comments. Categories: Advertising, Campaigns, Search Marketing.

iPhone beating Android in paid-for apps war

Apple is still taking the lion’s share of the paid-for Apps market leaving Google’s Android floundering in the water, according to a report by top UK app design firm, Nice Agency.The iphone currently remains the market leader in terms of the amount of paid apps on offer - almost three times more than Android currently offers.“Consumers are willing to pay for Apple apps because they believe they're good value for money,” said co-MD of Nice Agency, Ryan Hall but argued that its success has been down to more than...

By Verity Gough, 01 August 2011, 0 comments. Categories: Campaigns, Search Marketing.

Hakuna Matata SEO

Just about everyone over the age of 3 is familiar with “The Lion King,” arguably one of Disney’s most famous films (and rampantly successful Broadway show). One of the film’s quintessential songs is “Hakuna Matata,” which Timon and Pumba teach to young Simba. The moral of the song— no worries.

I’ve seen plenty of experts and clients fret over their SEO. Sometimes it feels like our entire industry lives by the will of the search engines and their algorithms. A...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Organic Search, Search Marketing.

Online travel agents are a dying breed

I went to my a travel industry meeting today at Kelvin Grove in Cape Town, and the poor attendance got me thinking about how the travel industry as we know it is dying.   I wasn’t just thinking about how young upstart online agencies have been replacing traditional bricks and mortar agents, but about a second evolution I predict in the online world, whereby Google displaces online agents.

The last decade has seen online travel agents creating havoc with traditional agents business models.  Running an online travel...

By imod.co.za, 28 July 2011, 0 comments. Categories: E-Commerce, Search Marketing.

Find people on Google Plus

I came across a really useful tool this afternoon called Find People on Google Plus and guess what, that’s exactly what it helps you do. The website currently has just under 4 and a half million users who are searchable, and this tool allows you to search through all the users for a word of your choice.

I immediately performed a search on “SEO” to hopefully find some new potentials for the SEO...

By imod.co.za, 20 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Getting Started With Google+ for iPhone

Apple has finally approved the eagerly awaited Google+ app for iPhone. While it’s definitely better than using the mobile web interface, the app has attracted much criticism from the social network’s users.

The application has been a little buggy from the start, tending to stall a little before really getting going. That being said, Google+ will certainly grow to be a much better application with all the user feedback. Besides, this is the first version of what could turn out to be the next...

By imod.co.za, 20 July 2011, 0 comments. Categories: Search Marketing.

Most expensive AdWords categories

If you’ve ever worked with Google AdWords, you’ll know that some keywords are incredibly expensive. I’ve found it fascinating discovering that some areas such as credit, insurance and property can have cost per clicks of tens of dollars, if not hundreds. I remember the first time I was involved in a debt related search engine marketing campaign, a good few years ago and each click was up at $50 per click...

By imod.co.za, 18 July 2011, 0 comments. Categories: Search Marketing.

Larry Page: Google+ hits 10m users

After two weeks of operation as an invite only beta service, Google+ has amassed over 10m members, Google CEO Larry Page said yesterday.

Speaking at Google’s quarterly earnings announcement, Page, who posted his quarterly meeting address on his Google+ page, said the company had “substantially increased our velocity and execution this quarter--a key goal of mine since taking over as CEO”.

Google’s new social network still has some way to go to compete with the likes of Facebook and...

By Matt Henkes, 15 July 2011, 0 comments. Categories: Search Marketing.