What to Know About Google’s New Update

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page.

By Nick Stamoulis, 25 January 2012, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

The marketing implications of ‘search, plus your world’

Last week Google launched their latest feature called ‘search, plus your world’ or search+ for short. This change sees a deeper integration of Google search with its social network Google+, thereby turning search into a more social experience. They want to improve the search experience by making results more relevant and personal to users when they are signed into their Google.com accounts. 

To do this they need social data which will come from what people...

By contributor, 20 January 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

Are You Letting Your Analytics Drive You Crazy?

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few days of analytics it’s time to stop letting your site’s analytics drive you crazy! Here are three ways to do just that:

Stop panicking over small dips in traffic. 

By Nick Stamoulis, 17 January 2012, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

3 Ways Google Changed SEO in 2011

First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and rightly so.

These changes could be known as “game-changers”. Obviously they each received a lot of press and attention within the last 12 months. Let’s take a look.

By Nick Stamoulis, 02 January 2012, 0 comments. Categories: Organic Search, Search Marketing.

Want to See The Google London Office?

Google is notorious for having an amazing work environment for the employees to spawn and foster only the best ideas. The Google London office is no exception to this rule. This office is probably one of the coolest work places anybody can work at. Stuart Miles put together this wonderful article with photos on Pocket-lint showcasing the Google office just in case you are interested in seeing what it is all about.

By Maciej Fita, 20 December 2011, 0 comments. Categories: Search Marketing.

Google Teaches Us How To Search

Google Teaches Us

Google has come a long way since their birth in the 90′s and with that evolution comes some education on how to properly search for different things.

Whether you are a marketer or just person looking for something specific Google has given the community...

By Maciej Fita, 09 December 2011, 0 comments. Categories: Search Marketing.