5 tips to improve your click through rate on Google+
Just like anyone else in the industry, I’m a massive fan of social media and right now Google+ is definitely in my top two. In my opinion, Google’s often over-looked social network is one of the best places for socialising, sharing and just generally discovering great content that you actually want to read and view. Unlike LinkedIn, its communities are moderated pretty effectively and are relatively spam-free and unlike Facebook, the network is also fairly free of pointless advertising thus far –...
Jean Michel Jarre: YouTube not bad guys in artist rights debate
For many people, the idea of browsing YouTube to listen to music for free is almost second nature. Even when some videos get whacked, the sheer amount of uploads per day makes it impossible for the big labels to keep up.
The issue of an artist’s intellectual property has therefore been a thorny one for the past 10 years. Yet, for Jean Michel Jarre, speaking at the biennial World Creators Summit in Washington DC earlier this week, all artists, not just musicians, need to speak up for their rights –...
It’s here: Penguin 2.0 shakes up SERPs
Wednesday was the day black-hat spammers and less than squeaky clean SEOs were dreading – the day Penguin 2.0 was unleashed on the SERPs.
Now, we knew the update was going to be big and we knew it was due any day now but the update still caught a lot of us off guard, especially here in the UK because it hit overnight, while we were sleeping peacefully – blissfully unaware of the aggressive attack that was taking place by our favourite...
Google’s advertising under fire by FTC
It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.
“With great power, comes great responsibility” is a quote which comes to mind when speaking about a giant like Google, and I’m not sure Spiderman would approve of how Google is handling its responsibility to provide fair ground for advertising.
Should you be worried about Google’s upcoming Summer of Love?
By Amy@BubbleJobsUnless you’ve been living under a rock or you’ve been away from home for the last week or so, you’ll have already heard that the next Penguin update is officially on its way and Google has a whole host of changes planned that might/will affect the SEO industry in 2013.
I covered everything Matt Cutts mentioned in his webmaster video on Tuesday so I’m not going to go through all that again. Instead, I...
Why you need to focus on Google+ to increase your rankings
More than half of all internet searches are completed through Google and some estimates put the figure even higher than that so if a business wants its website to be visible in search results it needs to use all of the tools and tactics at its disposal – and that includes Google+.
Often referred to as the poorer rival to the Facebook juggernaut, Google+ is actually a powerful and unique tool in the world of content marketing and search engine optimisation. As Google owns both the search engine and the social media network, it stands to reason the two will be closely linked. However, effectively using Google+ as part of a search engine optimisation strategy is still neglected by many brands and their social media agencies. Unlike...
SEOs hold tight: Penguin 2.0 to hit this month and more changes to come
It's the news the majority of SEOs have been waiting for...the next Penguin update (which is apparently going to be big!) is going to be rolled out by the end of this month. Time. To. Panic!The announcement came from Matt Cutts himself on Twitter at the end of last week on the back of speculation that a major update was currently taking place across the pond.Cutts announced that last week’s update wasn’t connected to a Penguin update, but did confirm they “expect to roll out Penguin 2.0 (next generation of...
How one large company uses Google Analytics
If you are not using Google Analytics on your website then you must be sleeping under a rock! GA has become a crucial data tool when analyzing and tracking website traffic & movement. Everyone from small mom & pop organizations to enterprise level businesses are using Google Analytics to make better, smarter marketing decisions.
Bloggers: Social search and the freedom to focus on quality
Social search is changing the game for business owners who blog and create content. Thankfully, it’s changing things in our favour and that’s what today’s post is all about.
Even the best search engine is flawed
Whilst regarded by many as the best search engine available, even Google search is extremely easy to fool and still often rewards frequently updated content, over high quality content. As a result, people like myself who find it easy to write regularly, and those who use super-smart SEO to...