Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs

It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

News first broke of Halifax’s suspected penalty last week (as far...

By Amy Edwards, 12 February 2014, 0 comments. Categories: Branding, Campaigns, Organic Search, Search Marketing.

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs

Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

An

By Amy Edwards, 22 January 2014, 0 comments. Categories: Campaigns, Organic Search, Search Marketing.

Next takes on Google in the battle for your inbox

A few months ago a funny thing happened to my inbox – Google redesigned it.  I wasn’t expecting it but actually when I got used to it, I quite liked it.  If you’re not a Gmail user you probably won’t have seen it but it looks something like this:

Gmail_inbox_desktop

(Note the 3 tabs across the top)

It’s quite a radical change...

By Gareth Crew, 05 December 2013, 0 comments. Categories: Advertising Technology, Campaigns, E-Commerce, Email marketing, Search Marketing.

Is Google+ Restricted Communities the next Yammer?

By Amy@BubbleJobs

It’s fair to say Google has been pretty busy with its social network recently. From vanity URLs to cool photo tools and apps, the search giant has been putting a lot of time and effort into improving Google+ recently – and last week was no different.

On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted...

By Amy Edwards, 11 November 2013, 0 comments. Categories: Search Marketing, Social Media Marketing.

Video marketing from the heart: From Google to Guinness

Video marketing is really getting something right when it inspires and moves us. Today, Claire, our Production Manager, gets emotional and shares two such video ads she loves.

Both adverts are promoting very different products - Google Maps and Guinness - but they share fundamental elements that we'd recommend for video marketing campaigns - using authenticity, emotions and storytelling to inspire. 

Google Maps Video Ad - Saroo Brierley: Homeward Bound

This video ad for Google Maps tells the remarkable...

How Microsoft’s ‘Bing It On’ campaign could help Google’s brand in the long run

It’s a strange argument. Microsoft launches a campaign to show people the benefits of its Bing search engine, yet if the campaign succeeds, it may be of benefit to both Redmond and its bitter search rival Google. But how?

Microsoft has today launched bingiton.com, a site which compares the search pages of Bing and Google and asks users to rate the best results.

The contest lasts five rounds, with users told to select which results suited their needs, with a third ‘draw’...

By James Bourne, 10 October 2013, 0 comments. Categories: Advertising Technology, Campaigns, Search Marketing.

How can video content fly with the Google Hummingbird search?

Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird.

This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...

Firstly, why the hummingbird? Because it's fast and precise, and according to Google, should produce better, speedier results for users. Sounds good so...

By Hurricane Media, 09 October 2013, 0 comments. Categories: Organic Search, Search Marketing, Video & Audio Marketing.

Google Hummingbird: What do we know?

By Amy@BubbleJobsLast week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since.

Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving...

By Amy Edwards, 03 October 2013, 1 comment. Categories: Organic Search, Search Marketing.

With Android KitKat, now Google really is the Chocolate Factory

As tech news days went, yesterday was probably one of the biggest in a long time.

First, Redmond announced that Microsoft was acquiring Nokia’s products, services and patents for $7.4bn, with Nokia CEO Stephen Elop rushing to the top of the bookies’ list as red hot favourite for the Microsoft CEO berth.

It was huge news yesterday morning, but now seems like ages ago.

In the afternoon, Cupertino...

By James Bourne, 04 September 2013, 1 comment. Categories: Advertising Technology, Campaigns, Search Marketing.