Getting the right hook: How a golf app developer is using wearables for retargeting
The American novelist Nicholas Sparks, in Dear John, writes: “No matter where you are in the world, the moon is never bigger than your thumb.” Let’s paraphrase that slightly: no matter where you are in the world, there will be someone, somewhere, writing a piece on wearable technology and how it can be deployed in marketing.
Some companies, however, are ahead of the game. Take Shotzoom. The company, by its own definition, “creates market...