Make solving data fragmentation key for 2019 to deliver a greater customer experience

What do marketers need to do in 2019 to deliver a better customer experience? According to a new industry report, it’s all about ensuring the possibility of conversion at any point in the customer journey.

The study from advertising platform provider Criteo, which polled more than 900 direct response marketers, found – to the surprise of not many – a plethora of applications and accounts marketers have to...

How to find the right Instagram hashtags for every post: A guide

Instagram is a visual-first platform. When you log on, you’ll see image after image of jaw-dropping scenery, drool-worthy dessert, and high-quality pictures of everything you could ever want to buy. The images and videos being shared are the focus, but that doesn’t mean that you can ignore the text altogether.

Hashtags are an important part of that text on both feed posts and in...

By Maria Raybould, 16 November 2018, 0 comments. Categories: Advertising, Search Marketing, Social Media Marketing.

SEO ranking – The factors you need to focus on in 2018

Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same, however, is because the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in 2018.

You will always find...

By Chris Simmance, 22 October 2018, 1 comment. Categories: Organic Search, Search Marketing.

Amazon first port of call for nearly half of online shoppers

The brand website is “losing importance” as a source of information for today’s shopper. Instead, Amazon now dominates as the first port of call.

In a report highlighting the retail giant’s growing monopoly in the world of e-commerce - if that were needed - inRiver surveyed some 6,000 consumers across Europe and found that just one in ten (11 percent) of shoppers will head to a brand’s website in the initial stage of purchase. Just 28 percent turned to a search engine.

Instead,...

By Mark Jones, 18 October 2018, 0 comments. Categories: Customer Experience, E-Commerce, Search Marketing.

Search accounts for half of digital ad spend in first half of 2018, finds IAB UK

Search accounted for half of all digital ad spend in the UK in the first half of 2018, according to the latest Digital Adspend report published by the IAB UK (Internet Advertising Bureau) and PwC.

In total, digital advertising saw a 15% year-on-year increase amounting to £6.36bn. Enjoying the same rate of growth, spend on search advertising amounted to more than half of that (52%), amounting to £3.3bn.

Non-video display spend was next highest at £1.33bn, a rise of 9% on last year’s...

By Mark Jones, 10 October 2018, 0 comments. Categories: Advertising, Search Marketing, Video & Audio Marketing.

‘Project Dragonfly’: Google's rumoured censor-friendly launch in China

It’s common knowledge that Google, as present as it is in our daily lives, does not enjoy the same ubiquity in China, and hasn’t done for eight years.

Leaked meeting minutes from the corporation, however, suggest that could be about to change.

Codenamed ‘Project Dragonfly’, the search giant is allegedly in the midst of a bid to launch in China in an iteration that would play ball with Beijing’s hardline censorship policies.

According to a transcript from a meeting led by...

By Mark Jones, 10 October 2018, 0 comments. Categories: Advertising Technology, Best Practice, Organic Search, Search Marketing.

Google+ finally ‘sunsetted’ for consumers following data privacy breach

Not quite the dignified end we would have expected for Google’s long-ailing social network, Google+ is finally being closed down following a software breach that left hundreds of thousands of users’ private data exposed.

Up to 500K users were allegedly affected by a software bug in the Google+ API, which meant data that people had believed to be private was made accessible to third parties.

According to an internal memo at Google published by the Wall Street Journal, the search giant had been...

By Mark Jones, 09 October 2018, 0 comments. Categories: Best Practice, Search Marketing, Social Media Marketing.

Forget AR: Visual search will be the hottest e-commerce tech among millennials

It’s been a big week for visual search.

In a partnership with Amazon, Snapchat announced it was testing a new tool allowing users to take a photo of a product or barcode and, if recognised, launch an Amazon product page to learn more and (hopefully) make a purchase.

On 20th birthday week, meanwhile, Google announced the integration of its AI-driven Lens into...

By Mark Jones, 27 September 2018, 0 comments. Categories: Advertising Technology, E-Commerce, M-Commerce, Search Marketing.

Advancing the integration of digital discovery into the mainstream retail experience

As another busy summer winds down, retailers are preparing for those consumers that hit reset on certain aspects of their life by making thoughtful changes to their routines. People often think of this particular time of the year as going ‘Back to Life’ and an ideal time for starting fresh habits and making new purchasing decisions. It’s also a mindset that retailers can leverage beyond the usual back to school push.

We continue to see the gap between online and offline shopping close as...

By Amy Vener, 30 August 2018, 0 comments. Categories: Branding, Search Marketing, Social Media Marketing.

Less than half of businesses in the US claim to use SEO

Search engine optimisation (SEO) is falling out of favour with marketers, a new study by Clutch suggests, with less than half of businesses claiming to invest in the channel.  

A US-based survey of more than 500 digital marketers found that just 44% claim to invest in any kind of SEO strategy, despite 83% of respondents claiming to be satisfied that their digital marketing efforts were paying off in achieving their...

By Mark Jones, 21 August 2018, 0 comments. Categories: Content Marketing, Organic Search, Search Marketing.