Embracing the social community #SMWF

MarketingTech spoke to representatives from Lithium Technologies, Sony and Nissan on the importance of community in the social sphere as Social Media World Forum kicks off

As brands start to integrate social more, they get a core base of followers and product advocates. But what should companies do to keep communities ticking over, making new fans?

Prelini Udayan-Chiechi, EMEA marketing director at Lithium Technologies, sees this challenge as the ‘social journey’, and asks various questions of the...

By James Bourne, 18 March 2013, 0 comments. Categories: Publishing, Social Media Marketing.

Are LinkedIn Endorsements just a cry for attention?

By Amy@BubbleJobsI’d never go as far to say that LinkedIn was one of my favourite social networks but, given the industry I work in, it’s a pretty essential platform to be on and I find myself on there most days for one reason or another.

Now, there’s really not much that annoys me about LinkedIn (compared to Facebook anyway!) but there are some things; namely people posting spam into groups EVERY SINGLE DAY, people directly contacting me asking me for a job (note: I work for a jobs board –...

By Amy Edwards, 15 March 2013, 1 comment. Categories: Publishing, Social Media Marketing.

5 ways to foster positive customer reviews

positive customer reviewsGuest blog by Erin Schwartz Marketing Coordinator at 123print.com

Any business owner doubting the importance of online customer reviews to their bottom line needs only to look at the battle currently being waged between Google and scrappy independent company Yelp. After Google offered...

By CX, 13 March 2013, 0 comments. Categories: Publishing.

KLM: The 3 pillars of successful social media strategy - #SMWF

KLM has been known as a social media savvy airline for some time, and we managed to pin down its social media manager Karlijn Vogel-Meijer, ahead of her appearance at #SMWF in London later this month, to get some advice and insight.

KLM has done some impressive stuff with social media in the past. Some may recall its scheme to allow people to choose who they would sit next to on a flight via Linkedin profiles, or the “Surprise” random acts of kindness campaign, see video below. But how is the...

By Matt Henkes, 07 March 2013, 0 comments. Categories: Campaigns, Publishing.

What’s so great about digital marketing?

There’s a lot of talk that ‘digital marketing’ will become just ‘marketing’ in 2013…Let's face it, marketing just doesn't cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter. Here are some of my own personal reasons as to why digital is just that good:

1. It’s contagious

Social media and all things digital have become prolific. Generation Y is the generation that believes in FOMO...

By Mike Saunders, 18 February 2013, 0 comments. Categories: Publishing.

Are handwritten notes the original social media?

More personal than social media...It’s impossible to ignore the Social Media crusade. Perhaps you received business through Social Media contacts and activity. I admit that I’ve made interesting new contacts, renewed old friendships and generated business through social media.   However, I’ve received a lot more business and recognition from sending hand written notes. The two best messages to send via hand written note are thank you and congratulations. Thank you for your...

By George Torok, 19 December 2012, 0 comments. Categories: Publishing, Social Media Marketing.

The benefits of a company page on LinkedIn

Over 100 million professionals are following more than 1.9 million companies on LinkedIn. Consider for a moment your business profile…

The reason for following companies on LinkedIn is to stay in the loop with new developments, compare products and services, track potential business opportunities, and keep an eye out for job  openings. Members are notified of such developments via network updates or emails. When members want to know more about your company, they look to your Company Page on...

By Mike Saunders, 14 December 2012, 0 comments. Categories: Publishing, Social Media Marketing.