How brands can maximise the effectiveness of their mobile ad spend

The recent IAB report that mobile advertising spend has more than doubled is amazing news for marketers. Money talks, and the creative and commercial potential that follows this level of recognition at the highest level is enormously exciting.

However, brands should be wary of allowing disconnect to grow between their mobile advertising investment and mobile relationship management investment.

Mobile advertising is a fantastic way to...

By Adhish Kulkarni, 17 May 2013, 0 comments. Categories: Advertising, Campaigns, Publishing.

5 reasons no one’s reading your blog

You’ve set up your own blog, You’ve purchased your domain name, picked out a server and even picked out a shiny theme and some nice WordPress plugins to help with things like SEO. You’ve read up on the Dos and Don’ts of blogging and you’ve been writing and publishing posts consistently for a few months now… but something’s not right.

No matter how much you write or how often you share, you’re just not really attracting the right amount of traffic… or...

By Amy Edwards, 03 May 2013, 0 comments. Categories: Branding, Content Marketing, Publishing.

Creating a company wide social media policy

Social Media Policy

Social media is in full flight these days, and companies are scrambling to figure out the best ways to use the channel to engage prospects, without having to devote a significant amount of bandwidth to do so. Companies both large and small are actively trying to use social media to increase their brand awareness and build their online...

By Maciej Fita, 17 April 2013, 0 comments. Categories: Branding, Publishing, Social Media Marketing.

12 must haves when writing a blog post

Be a Better Blogger

Writing a blog post is not just about slapping up some content and crossing your fingers. It is about strategy, implementation and execution. There is a reason why some blogs are so much more successful than other blogs.

The folks at DivvyHQ recently put together this helpful infographic piece showcasing all the major steps each blog owner or writer should be taking when constructing new blog posts.

Here is a quick break down of the info...

By Maciej Fita, 15 April 2013, 0 comments. Categories: Content Marketing, Publishing.

Can social networking prevent the spread of illness?

Social media has a plethora of uses. New laptops (especially those using Windows 8), tablets, and mobile phones can all be used to keep tabs on friends living abroad, share photos of big moments, and forecast sickness. Forecast sickness?! Yes, the next time your son or daughter catches a cold or displays the early symptoms of influenza, instead of keeping them quarantined in the house, simply get online and see where outbreaks of the viruses are occurring and plan accordingly.The aptly named Sickweather.com compiles...

By Shalabh Pandey, 15 April 2013, 0 comments. Categories: Publishing, Social Media Marketing.

Who are the top 10 must-follow SEO pros?

By Amy@BubbleJobsWhether you work directly in the digital industry or you just have a passing interest, these days there’s no getting away from SEO. From the way you set up your website to the content you publish and the products you sell, SEO now affects more business owners than ever before so staying on top of the latest trends, updates and changes is crucial – if you don’t, you could end up in a whole pile of trouble, not just with Google but with your investors and customers too!

Needless to say just like any other...

By Amy Edwards, 08 April 2013, 0 comments. Categories: Organic Search, Publishing.

Embracing the social community #SMWF

MarketingTech spoke to representatives from Lithium Technologies, Sony and Nissan on the importance of community in the social sphere as Social Media World Forum kicks off

As brands start to integrate social more, they get a core base of followers and product advocates. But what should companies do to keep communities ticking over, making new fans?

Prelini Udayan-Chiechi, EMEA marketing director at Lithium Technologies, sees this challenge as the ‘social journey’, and asks various questions of the...

By James Bourne, 18 March 2013, 0 comments. Categories: Publishing, Social Media Marketing.