YouGov survey notes how Ryanair can improve “macho and abrupt” brand image
A report from polling body YouGov has explained how Ryanair can go on its word and improve its “abrupt culture”, as chief executive Michael O’Neill explained it to shareholders last week.
This comes after the airline was voted the worst brand for customer satisfaction by Which? Magazine, which assessed 100 of the UK’s largest companies.
O’Neill told shareholders at the company’s AGM that he was overseeing a revamp of its customer service, including setting up a new team to...