YouGov survey notes how Ryanair can improve “macho and abrupt” brand image

A report from polling body YouGov has explained how Ryanair can go on its word and improve its “abrupt culture”, as chief executive Michael O’Neill explained it to shareholders last week.

This comes after the airline was voted the worst brand for customer satisfaction by Which? Magazine, which assessed 100 of the UK’s largest companies.

O’Neill told shareholders at the company’s AGM that he was overseeing a revamp of its customer service, including setting up a new team to...

By James Bourne, 01 October 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.

eHarmony UK revamps site, reinforces brand value

eHarmony.co.uk has revamped its website with several new features in order to provide a better experience for its customer base, as well as reinforce its brand image.

The new features include changes to the dating site’s famous relationship questionnaire, which is now one-question per page in line with mobile device traffic. Similarly, eHarmony has also launched a more detailed personality analysis, called the ‘Book of You’.

Further, the site now incorporates responsive design, again with a...

By James Bourne, 04 September 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.

#RoyalBaby: Analysing the social impact so far

It was almost inevitable that, when the time came, the royal baby’s first moments would completely saturate online, social and traditional media in the UK with almost blanket coverage.

From speculation about the sex to speculation about the name, there appeared to be plenty to discuss. And, according to social analytics provider Crimson Hexagon, the vast majority of social media posts were of a humorous nature.

Given that at 0730BST on July 22, a 45 word statement was issued to media outlets announcing...

By James Bourne, 23 July 2013, 0 comments. Categories: Data-driven marketing, Publishing, Social Media Marketing.

5 ways to become a social media influencer

By Amy@BubbleJobsFrom content marketing and curation to advertorials and infographics, there’s no denying the digital industry loves a good buzzword (particularly when it comes to online marketing) and during their time at the top, there’s just no avoiding them. The current buzzword of the moment? That has to be ‘influencer marketing’.

Most commonly associated with social media marketing, influencer marketing refers to the practice of reaching out to key figures within an industry and...

By Amy Edwards, 18 June 2013, 1 comment. Categories: Publishing, Social Media Marketing.

Social media’s role in the Connection Economy

Social media exploded a few years ago and developed a desire among businesses worldwide to engage with the digital world through social media. Companies started Facebook pages, Twitter Profiles and every kind of social media profile they could think of. Blogs have since become mandatory in business and organisations have begun to understand the need to move from paying for placement in publications to creating and curating content to build online communities.

Was social media a fad?

Six or seven years down...

By Mike Saunders, 17 June 2013, 0 comments. Categories: Publishing, Social Media Marketing.

Jean Michel Jarre: YouTube not bad guys in artist rights debate

For many people, the idea of browsing YouTube to listen to music for free is almost second nature. Even when some videos get whacked, the sheer amount of uploads per day makes it impossible for the big labels to keep up.

The issue of an artist’s intellectual property has therefore been a thorny one for the past 10 years. Yet, for Jean Michel Jarre, speaking at the biennial World Creators Summit in Washington DC earlier this week, all artists, not just musicians, need to speak up for their rights –...

By James Bourne, 07 June 2013, 0 comments. Categories: Branding, Publishing, Search Marketing, Video & Audio Marketing.

Six tips for creating and maintaining your emailing list

Email marketing can be a bit tricky sometimes. While it is a very effective way of communicating with your audience and boosting your conversion, there are also many pitfalls to avoid. Having an up to date and clean database is key if you don’t want to step in a  spam trap, send unsolicited emails or make other mistakes that ruin your email reputation. Six tips that help you create an emailing list with relevant opt ins only, and to make sure it stays that...

By Michael Linthorst, 27 May 2013, 0 comments. Categories: Email marketing, Publishing.

Cyber security and the billion dollar tweet

AP hacked tweet 230413When the Associated Press’ Twitter feed announced there had been two explosions at the White House leaving President Obama seriously injured, the reaction was rapid and widespread. The Dow dropped an alarming 145 points as the shocking news made its way through the financial markets. Just three minutes later, the world learned that in...

By Alastair Turner, 20 May 2013, 0 comments. Categories: Branding, Publishing.