Is Google Glass going to revolutionise football?

Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. 

As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

— marcwebber (@marcwebber)

By Gareth Morgan, 16 April 2014, 0 comments. Categories: Campaigns, Publishing, Search Marketing.

CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept

The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced.

Radiohead musician Thom Yorke has publicly denounced the Sweden-based streaming service. The quote that Spotify was ‘the last desperate fart of a dying corpse’ predictably got the headlines, but the message was clear. “I feel like as musicians we need to fight the Spotify thing,” he told Mexican website Sopitas

By James Bourne, 11 April 2014, 0 comments. Categories: Advertising Technology, Publishing.

AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands

The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R).

The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.

The automotive club – whose ads famously used to claim that their workers were ‘Britain’s fourth emergency service’ – came out on top ahead of the Post Office, Boots, Google and Johnson’s...

By James Bourne, 10 April 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Four in five CMOs feel “underprepared” for big data explosion

IBM has released its Global C-Suite Study with some interesting findings – chief of which that 82% of CMOs are less than prepared for the huge amounts of data imminently at their fingertips.

The research, from Big Blue’s Institute for Business Value (IBV), also showed how chief marketing execs have barely made crawling progress with social media – 67% now feel underprepared for tackling social, compared with 68% in 2011.

Interestingly, the three primary challenges for CMOs in 2011 stay the...

By James Bourne, 24 March 2014, 0 comments. Categories: Branding, Commerce, Publishing.

Is Coupons.com really worth $1bn?

It may have never posted a profit in its 15 year history, but that fact isn't stopping Coupons.com from filing a $100m IPO.

Describing itself in the SEC filing as “a leading digital promotion platform that connects great brands and retailers with consumers”, the coupons company that Steven Boal founded in 1998 plans to use the funds it raises from the IPO for working capital and for potential acquisitions.

In the past year it

By Philip Hoey, 06 February 2014, 0 comments. Categories: Campaigns, M-Commerce, Mergers and acquisitions, Publishing.

BBC iPlayer again tops UK BrandIndex chart, Amazon number one in US

The BBC iPlayer is again the most popular UK brand according to YouGov’s BrandIndex annual rankings, with the BBC online site also making an appearance in the top 10.

The research and survey firm decided on its results after conducting 3.5 million interviews over the course of the year – or 3,700 per day.

And iPlayer has come up trumps in the UK for the second year running, with John Lewis and Samsung sharing the silver medal position.

Samsung’s consumer perception is huge, if this research...

By James Bourne, 15 January 2014, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.

Intel ‘inside’: £15m sponsorship deal with FC Barcelona announced

Intel has announced a $25m (£15m) global sponsorship deal with Spanish football giant Barcelona – with the company’s logo being printed inside the Barcelona shirt.

The move will see Barcelona become “one of the most technologically advanced football clubs in [the] world”, according to Intel head of marketing Deborah Conrad.

Barcelona players won’t be forced into wearing Intel’s logo, but the overall idea is for players to lift up their shirts to reveal the logo when...

By James Bourne, 13 December 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.

YouGov survey notes how Ryanair can improve “macho and abrupt” brand image

A report from polling body YouGov has explained how Ryanair can go on its word and improve its “abrupt culture”, as chief executive Michael O’Neill explained it to shareholders last week.

This comes after the airline was voted the worst brand for customer satisfaction by Which? Magazine, which assessed 100 of the UK’s largest companies.

O’Neill told shareholders at the company’s AGM that he was overseeing a revamp of its customer service, including setting up a new team to...

By James Bourne, 01 October 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.

eHarmony UK revamps site, reinforces brand value

eHarmony.co.uk has revamped its website with several new features in order to provide a better experience for its customer base, as well as reinforce its brand image.

The new features include changes to the dating site’s famous relationship questionnaire, which is now one-question per page in line with mobile device traffic. Similarly, eHarmony has also launched a more detailed personality analysis, called the ‘Book of You’.

Further, the site now incorporates responsive design, again with a...

By James Bourne, 04 September 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.