Take this remarkable marketing lesson from Steve Jobs and Malcolm Gladwell
Today, let’s look at one of the key factors in building a remarkable, profitable business.
Your business and doing it your way
Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows:
“The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. [...] You write the book you would want to read.”
Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it.