RedPoint's marketing platform now allows you to connect to IoT devices
New tech is emerging all the time. From the advent of television to the desktop PC, marketers have had to adapt their style to suit how consumers were interacting with media for decades now.
And that lifecycle is continuing. We are - or should be - past the age where marketers are figuring out how to engage an audience via smartphone, tablet and personal devices. But the next phase of tech, including internet of things (IoT) devices, will of course throw up...