Digital publishers optimistic for the next year
Board member confidence on financial prospects improved in Q4 2016, according to research by Association of Online Publishing (AOP) and Deloitte.
Growth forecasts increased for the 12 months from December 2016, accompanied by a 28% rise in sponsorship revenue.
Publishers have shifted their focus away from cost reduction initiatives towards growing revenue through non-advertising services.
This has lead AOP board members to increase their growth forecasts to 6.4% in Q4 2016, up from 4.8% in Q3 2016.