#Londonriots – Fuelled By Mobile, Not Social Media

Social media sites Facebook and twitter were blamed today by Government and Metropolitan Police spokespeople for fanning the UK #Londonriots and looting over the weekend.  Fingers were pointed at these social networking sites for the fact that they enable people to send out calls for people to gather together.

The disturbances happened after the fatal shooting of Tottenham father of four Mark Duggan who was allegedly killed in a minicab on Thursday by police firearm...

By Julio Romo, 08 August 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Crowd sourcing your music video #vaccinesvideo

Sony have come up with a digital marketing campaign, which aims to fuel the music video of The Vaccines new single called Wetsuit. The idea is fairly straight forward, but definitely something new:

The public are able to submit photographs in real-time by simply shooting and tagging with the hashtag #vaccinesvideo on Instagram. The director of the movie is going to then source all the content for the music video from what the public submit.

I’m a big fan of user generated content, I feel that it gives...

By imod.co.za, 19 July 2011, 0 comments. Categories: Publishing, Social Media Marketing.

30,000 Followers Won’t Pay the Bills

Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Bizcommunity shows an understanding of Social Business Shifts

Social Business is the art of leveraging social technology (like social media) to create a more valuable product, working environment or business.

I recently had the chance to look into Bizcommunity’s latest upgrade to their website and have been suitably impressed. Bizcommunity has built a strong personal interaction element into the new website that has opened the...

By Mike Saunders, 08 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Is your marketplace REALLY listening to you?

It’s hard to build a community or a business, when you don’t have a voice.

 

  • If you follow the social media gurus and act like their outsourced retweeting machine, you lose your voice.
  • If you go with the flow, seldom seeking to express your own opinions, you lose your voice.
  • If you run a small business, which looks a lot like most other small businesses in your niche, you lose your voice.

The solution?

Do the...

By Jim Connelly, 05 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Android most popular smartphone platform in UK and US

Android phones are now more popular that iPhones in the UK, according to new research.

Around 28% of smartphone owners own an Android handset, narrowly edging out the 26% iPhone users for the first time, the study for digital banking provider Intelligent Environments found. Around 14% of smartphone users own a Blackberry, it said.

Over four million British people over the age of 18 own an Android handset. The greater variety of handsets available means that Android powered phones have a wider appeal, and...

By Matt Henkes, 05 April 2011, 0 comments. Categories: E-Commerce, Publishing, Social Media Marketing.