Follow people on Facebook who aren’t your friends

There’s been a lot of debate over the main news feed you see on Facebook when you’re logged into your account. Facebook have added features like hiding people, seeing certain lists and so forth, but they’ve just announced a new feature which assists with this. Don’t forget that at the moment you can’t see people’s updates if you’re not friends with them – this is a bit of a bummer.

The announcement by Facebook tells us all about the new Subscribe button which is...

By imod.co.za, 14 September 2011, 0 comments. Categories: Advertising, Publishing, Social Media Marketing.

Are you ready to outsource social media?

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media, there is another thing that needs to be considered- are you actually ready to outsource?

By Nick Stamoulis, 13 September 2011, 0 comments. Categories: Publishing, Social Media Marketing.

6 Social Media Don’ts to Consider

Social media has become a huge part of internet marketing. Any marketing guru will tell you that you need to get involved in social media. They’ll tell you everything that you need to do in order to succeed- but what about the things that you shouldn’t do? Here’s a list to get you started:

Don’t Avoid It There’s really no longer any excuse to not be involved in social media. No matter what industry you are in or who your target audience is, there is a place for you...

By Nick Stamoulis, 09 September 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Facebook or Bust, the audience Is listening

Facebook has brought together an audience of incredible numbers.  The social networking giant is today a community of people that keeps on growing, creating for businesses an opportunity to reach out directly to consumers.  But here lies the question, why are businesses still looking like ‘rabbits in the headlights’ and failing to truly engage with audiences that can help many survive during these hard economic times?

Today, Facebook has over 750 million users worldwide.  For many...

By Julio Romo, 09 September 2011, 0 comments. Categories: Publishing, Social Media Marketing.

The Risks of Writing a Company Blog

In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even

What happens on Skype every day?

Skype’s just released a mini infographic which showcases what happens on Skype very single day. The infographic goes on to show how 700 million minutes of free Skype-to-Skype calls are made every day, in and amongst some other amazing statistics.

What’s interesting is the information on Skype video calls, which clearly show that it’s getting hugely popular.

Let’s not diddle daddle, have a look:

By imod.co.za, 06 September 2011, 0 comments. Categories: Campaigns, Commerce, Publishing, Social Media Marketing, Video & Audio Marketing.

How to get an iPhone app for your blog

A new service has launched called Wiziapp, which effectively allows you to turn your blog into a native iPhone application that can be searched for, found and downloaded through the App store, worldwide.

The service operates as a WordPress plugin, which requires an install, the setup of some simple config bits and pieces and that’s it.

The core features:

  • Just ‘plugin’ and play
  • Native user experience
  • Available on the App Store
  • Stats and Data
  • The plugin isn’t free, but it’s...

    By imod.co.za, 05 September 2011, 0 comments. Categories: Advertising Technology, Campaigns, Content Marketing, Publishing.

    4 Ways to Get More Value out of Your Blog

    Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

    In order to get the most out...

    Are You Missing the Point of Social Media?

    It’s great that businesses are starting to get that they need to be involved in social media, but in many cases they are still missing the point. Their main focus is on getting lots of fans and followers and they don’t even consider that it’s really about much more than that. They see it as a numbers game. Of course fans and followers are crucial to a social media strategy, but it’s important to really think about social media as a long term branding tool.

    By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.

    Do You Care If Google Has Your Information?

    Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money.

    Of course, Google doesn’t only stalk our searches, but stalks pretty much any Google feature that we use. Perhaps one of the most controversial is the fact that Google “reads” our emails in Gmail. If you have an email chain...

    By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Campaigns, Commerce, CRM, Data-driven marketing, Publishing, Search Marketing.