The digital mob mentality and dealing with negative online PR

Do not feed the trollsI can't explain where it comes from, but somewhere rooted deep within the human genetic makeup is the need to argue. For some, this desire runs deeper than others.

I’m sure psychologists will break it down to being raised in a broken home, or being abused in the playground, or something equally as miserable, and I’m sure all of these things would taint a person.

By Mike Saunders, 13 September 2012, 0 comments. Categories: Publishing, Social Media Marketing.

Building credibility, value and trust on a shoestring

Setting priorities in your business? Your first job is to sell. Selling is: writing the orders, receiving the cash, feeding the beast. If you don't sell, the beast (your business) will die. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Marketing is about sending messages, and everything you do or don't do sends a...

By George Torok, 21 August 2012, 0 comments. Categories: Publishing.

How ‘loyal’ are you in the eyes of your customers?

“Customer loyalty is the single most important driver of growth and profitability.” – The Harvard Business Review

It’s obvious that brand loyalty is hugely important! But why? Well everyone knows thats it’s so much harder to find new customers than to retain existing ones. A true brand loyal customer, through “WOM” (word of mouth), can get their friends and family to switch brands in an instant.

By Mike Saunders, 17 August 2012, 0 comments. Categories: Campaigns, Publishing.

Should you use web personalisation for your website?

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.

The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.

Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?

To help you...

By Tara Hornor, 20 July 2012, 0 comments. Categories: Advertising Technology, Branding, Publishing.

How to shoot down a brand dissenter with style [infographic]

Here’s an effective way to draw positive attention to your brand and maintain a sense of humour, as shown by @smartcarusa.

Smart cars have never traditionally received the best press, and Twitter user Clayton Hove couldn’t resist a sly dig at the company’s supposedly brittle exterior.

Presumably not expecting any response in particular – a quick look on his page shows his tweets are frequent and far reaching at a variety of targets – Hove would...

By James Bourne, 22 June 2012, 0 comments. Categories: Campaigns, Publishing.

Why peer recommendations are critical for marketing success

I am very intrigued and interested in the topic of what influences someone to make the decision to buy your product or service. As all marketers and brand owners be!

It's an important and increasingly pressing challenge for marketers and agencies, as it is clear that traditional paid for advertising is slowly becoming less effective. So what next?

By Gary Bembridge, 19 June 2012, 1 comment. Categories: Branding, Publishing.

5 localization steps for global brand loyalty

Too often, companies don’t recognize the competitive nature of the global market and aren’t aware of the impact of a flawed localization effort. To initiate an international marketing effort that is successful, recognize the importance of communicating with people accurately in their native languages — and demonstrate that you know something about their local cultural preferences. That, essentially, is what localization is all about. And that effort is what a sufficient share of your overall...

By Liz Elting, 12 June 2012, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Google+ - Not a no-brainer but a different kind of brain

Last week, Marketing Tech contributor Neal Schaffer argued that Google+ is a ‘no-brainer’ for business marketers. His evidence: Google Knowledge Graph, enhanced Google search listings, and live on-air Hangouts.  I imagine that the new Google Plus Local would be a notable addition to his argument – and the argument is convincing. Google is the king of search engines, and businesses can now use free...

By Amy Hruby, 01 June 2012, 0 comments. Categories: Publishing, Social Media Marketing.

Ignore social media complaints at your peril

Over two thirds of companies are ignoring the fact that social media is now the preferred channel for unhappy customers to make complaints, according to a new survey.

A.T. Kearney’s Annual Social Media Survey has shown that 70% of complaints are going un-answered simply because social media is not connected to the customer contact centre.

“The fact that so many brands are failing to recognise social media in their customer service strategies is a clear signal that they are finding it difficult to...

By Matt Henkes, 21 May 2012, 0 comments. Categories: Publishing, Social Media Marketing.