Should you use web personalisation for your website?
Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.
The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.
Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?
To help you...