KLM: The 3 pillars of successful social media strategy - #SMWF

KLM has been known as a social media savvy airline for some time, and we managed to pin down its social media manager Karlijn Vogel-Meijer, ahead of her appearance at #SMWF in London later this month, to get some advice and insight.

KLM has done some impressive stuff with social media in the past. Some may recall its scheme to allow people to choose who they would sit next to on a flight via Linkedin profiles, or the “Surprise” random acts of kindness campaign, see video below. But how is the...

By Matt Henkes, 07 March 2013, 0 comments. Categories: Campaigns, Publishing.

What’s so great about digital marketing?

There’s a lot of talk that ‘digital marketing’ will become just ‘marketing’ in 2013…Let's face it, marketing just doesn't cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter. Here are some of my own personal reasons as to why digital is just that good:

1. It’s contagious

Social media and all things digital have become prolific. Generation Y is the generation that believes in FOMO...

By Mike Saunders, 18 February 2013, 0 comments. Categories: Publishing.

Are handwritten notes the original social media?

More personal than social media...It’s impossible to ignore the Social Media crusade. Perhaps you received business through Social Media contacts and activity. I admit that I’ve made interesting new contacts, renewed old friendships and generated business through social media.   However, I’ve received a lot more business and recognition from sending hand written notes. The two best messages to send via hand written note are thank you and congratulations. Thank you for your...

By George Torok, 19 December 2012, 0 comments. Categories: Publishing, Social Media Marketing.

The benefits of a company page on LinkedIn

Over 100 million professionals are following more than 1.9 million companies on LinkedIn. Consider for a moment your business profile…

The reason for following companies on LinkedIn is to stay in the loop with new developments, compare products and services, track potential business opportunities, and keep an eye out for job  openings. Members are notified of such developments via network updates or emails. When members want to know more about your company, they look to your Company Page on...

By Mike Saunders, 14 December 2012, 0 comments. Categories: Publishing, Social Media Marketing.

SME marketing strategies from Steve Jobs

(c)iStock.com/EdStock

Could Apple co-founder Steve Jobs, head of a huge, multi-national technology company, teach an experienced small business owner a thing or two about marketing? Could he ever...

In fact, the tenets Jobs used to sell hundreds of millions of consumer electronics devices, billions of music downloads, and create one of the world's leading movies studios, apply just as well to Joe's Transmissions or South Coast Pizza as they do for any other business.

They should be required in every college...

By Steve Faber, 30 October 2012, 0 comments. Categories: Publishing.

Did “Call Me Maybe” and social media really change music marketing?

Are social media tactics “upending” the music industry, or are they simply becoming recognised as part of an integrated multi-platform approach to marketing? 

Summer’s pretty much over, but the beat, as they say, goes on.

Don’t think that those summertime music hits (or earworms, depending on your taste...I’m looking at you Gotye) are going away anytime soon. I’ve talked before about what the music industry gets right...

By Star Group, 19 September 2012, 0 comments. Categories: Publishing, Social Media Marketing.