SME marketing strategies from Steve Jobs


Could Apple co-founder Steve Jobs, head of a huge, multi-national technology company, teach an experienced small business owner a thing or two about marketing? Could he ever...

In fact, the tenets Jobs used to sell hundreds of millions of consumer electronics devices, billions of music downloads, and create one of the world's leading movies studios, apply just as well to Joe's Transmissions or South Coast Pizza as they do for any other business.

They should be required in every college...

By Steve Faber, 30 October 2012, 0 comments. Categories: Publishing.

Did “Call Me Maybe” and social media really change music marketing?

Are social media tactics “upending” the music industry, or are they simply becoming recognised as part of an integrated multi-platform approach to marketing? 

Summer’s pretty much over, but the beat, as they say, goes on.

Don’t think that those summertime music hits (or earworms, depending on your taste...I’m looking at you Gotye) are going away anytime soon. I’ve talked before about what the music industry gets right...

By Star Group, 19 September 2012, 0 comments. Categories: Publishing, Social Media Marketing.

The digital mob mentality and dealing with negative online PR

Do not feed the trollsI can't explain where it comes from, but somewhere rooted deep within the human genetic makeup is the need to argue. For some, this desire runs deeper than others.

I’m sure psychologists will break it down to being raised in a broken home, or being abused in the playground, or something equally as miserable, and I’m sure all of these things would taint a person.

By Mike Saunders, 13 September 2012, 0 comments. Categories: Publishing, Social Media Marketing.

Building credibility, value and trust on a shoestring

Setting priorities in your business? Your first job is to sell. Selling is: writing the orders, receiving the cash, feeding the beast. If you don't sell, the beast (your business) will die. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Marketing is about sending messages, and everything you do or don't do sends a...

By George Torok, 21 August 2012, 0 comments. Categories: Publishing.

How ‘loyal’ are you in the eyes of your customers?

“Customer loyalty is the single most important driver of growth and profitability.” – The Harvard Business Review

It’s obvious that brand loyalty is hugely important! But why? Well everyone knows thats it’s so much harder to find new customers than to retain existing ones. A true brand loyal customer, through “WOM” (word of mouth), can get their friends and family to switch brands in an instant.

By Mike Saunders, 17 August 2012, 0 comments. Categories: Campaigns, Publishing.

Should you use web personalisation for your website?

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.

The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.

Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?

To help you...

By Tara Hornor, 20 July 2012, 0 comments. Categories: Advertising Technology, Branding, Publishing.

How to shoot down a brand dissenter with style [infographic]

Here’s an effective way to draw positive attention to your brand and maintain a sense of humour, as shown by @smartcarusa.

Smart cars have never traditionally received the best press, and Twitter user Clayton Hove couldn’t resist a sly dig at the company’s supposedly brittle exterior.

Presumably not expecting any response in particular – a quick look on his page shows his tweets are frequent and far reaching at a variety of targets – Hove would...

By James Bourne, 22 June 2012, 0 comments. Categories: Campaigns, Publishing.

Why peer recommendations are critical for marketing success

I am very intrigued and interested in the topic of what influences someone to make the decision to buy your product or service. As all marketers and brand owners be!

It's an important and increasingly pressing challenge for marketers and agencies, as it is clear that traditional paid for advertising is slowly becoming less effective. So what next?

By Gary Bembridge, 19 June 2012, 1 comment. Categories: Branding, Publishing.