SME marketing strategies from Steve Jobs
Could Apple co-founder Steve Jobs, head of a huge, multi-national technology company, teach an experienced small business owner a thing or two about marketing? Could he ever...
In fact, the tenets Jobs used to sell hundreds of millions of consumer electronics devices, billions of music downloads, and create one of the world's leading movies studios, apply just as well to Joe's Transmissions or South Coast Pizza as they do for any other business.
They should be required in every college...
Unleash the power of word-of-mouth advertising
Did “Call Me Maybe” and social media really change music marketing?
Are social media tactics “upending” the music industry, or are they simply becoming recognised as part of an integrated multi-platform approach to marketing?
Summer’s pretty much over, but the beat, as they say, goes on.
Don’t think that those summertime music hits (or earworms, depending on your taste...I’m looking at you Gotye) are going away anytime soon. I’ve talked before about what the music industry gets right...
The digital mob mentality and dealing with negative online PR
I can't explain where it comes from, but somewhere rooted deep within the human genetic makeup is the need to argue. For some, this desire runs deeper than others.
I’m sure psychologists will break it down to being raised in a broken home, or being abused in the playground, or something equally as miserable, and I’m sure all of these things would taint a person.
Building credibility, value and trust on a shoestring
Setting priorities in your business? Your first job is to sell. Selling is: writing the orders, receiving the cash, feeding the beast. If you don't sell, the beast (your business) will die. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Marketing is about sending messages, and everything you do or don't do sends a...
How ‘loyal’ are you in the eyes of your customers?
“Customer loyalty is the single most important driver of growth and profitability.” – The Harvard Business Review
It’s obvious that brand loyalty is hugely important! But why? Well everyone knows thats it’s so much harder to find new customers than to retain existing ones. A true brand loyal customer, through “WOM” (word of mouth), can get their friends and family to switch brands in an instant.
Should you use web personalisation for your website?
Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.
The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.
Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?
To help you...
How to shoot down a brand dissenter with style [infographic]
Here’s an effective way to draw positive attention to your brand and maintain a sense of humour, as shown by @smartcarusa.
Smart cars have never traditionally received the best press, and Twitter user Clayton Hove couldn’t resist a sly dig at the company’s supposedly brittle exterior.
Presumably not expecting any response in particular – a quick look on his page shows his tweets are frequent and far reaching at a variety of targets – Hove would...
Why peer recommendations are critical for marketing success
It's an important and increasingly pressing challenge for marketers and agencies, as it is clear that traditional paid for advertising is slowly becoming less effective. So what next?