A guide to unlocking the value of programmatic video

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I’ve been reflecting on my first six months at Tremor Video, and realised that much of what I’ve heard from partners in the market fits into a few key themes. These themes are hugely illustrative of the challenges marketers face in an increasingly video-focused world, so I have pulled together the following guide to unlocking the value of programmatic video:

Be aware of the scale challenge

Many publishers, and buyers for that matter, still prefer to trade video via...

By Andy Morley, 27 October 2016, 0 comments. Categories: Programmatic, Video & Audio Marketing.

Back to basics: What is programmatic and how can you make it a success?

Programmatic refers to the process of using software to buy digital advertising. This occurs most regularly in real-time bidding, where, thanks to the advances of technology, it's rare that any human would be able to handle the auction process at sufficient speed.

Programmatic is essentially an execution method that enables you to govern interactions faster and at a greater rate. It doesn’t necessarily mean those interactions (or those bids for digital space) are any or always smarter.

However, the...

By Alastair Bulger, 24 October 2016, 0 comments. Categories: Programmatic.

Why it’s time for programmatic advertising to get native

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Programmatic still has a reputation for remnant display inventory, but it also has huge potential to help brands deliver native campaigns.

And with consumers’ tolerance for disruptive ads depleting and adblocking consequently on the rise, there has never been a better time for brands to use native advertising to engage in a subtler, more complementary way.

Less intrusive and more sophisticated than traditional display formats, native ads create a more seamless user experience...

By Alessandra DiLorenzo, 13 October 2016, 0 comments. Categories: Advertising, Programmatic.

Sizmek launches new Programmatic Creative offering

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Advertising software provider Sizmek has launched full and self-serve programmatic creative for DSPs and trading desks. 

Sizmek's Programmatic Creative solution is aimed at advertisers, publishers, ad networks, trading desks and media agencies. It uses dynamic creative tech to enable fast deployment of personalised creative across all channes. 

The suite also includes solutions to streamline workflow, centralise data, visualise campaign strategy and to collaborate with...

By Rachael Power, 12 September 2016, 1 comment. Categories: Programmatic.

Programmatic video rising rapidly, but cross-screen strategy is a must

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Google subsidiary DoubleClick has produced a state of play report, aiming to look at the use and adoption of programmatic video around the world.

With today’s ‘prime time’ now being all the time and across various devices, screens and apps, brands are turning to programmatic buying and selling.

In particular, programmatic video is seeing rapid adoption, with 85 out of the Ad Age top 100 advertisers using it on DoubleClick bid...

By Rachael Power, 15 July 2016, 0 comments. Categories: Programmatic.

Travel group lastminute.com launches new media and advertising arm

Travel specialists lastminute.com group has launched new media business The Travel People, for brands to capitalise on the current and growing popularity of travel content. 

The lastminute.com group has a network of online travel brands - ranging from Jetcost to the Spain-based Rumbo - so advertisers can reach eyeballs across all sites.

The platform will use 'smart audience extension tools' and programmatic tech to get brand content noticed and engage its rich customer groups on...

By Rachael Power, 07 July 2016, 0 comments. Categories: Advertising, Programmatic.

Adobe product manager on ad blocking: “The industry always finds a way to solve these things”

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Adobe group product manager, media and advertising solutions Pete Kluge said he is confident the advertising and publishing industry will find a solution to the ad blocking situation.

Research announced earlier in the week predicted that ad blocking will cost £27bn of advertising revenues by 2020 - and AdBlock Plus shared it had recentlyreached 100 million users.

Speaking to Marketing Tech News

By Rachael Power, 17 May 2016, 0 comments. Categories: Advertising, Advertising Technology, Programmatic.

Adobe EMEA Summit: Using deeper data key to solving content velocity issue

(c)Adobe

Day two of Adobe’s Summit, or so we were told by vendors, was a tamer affair in terms of footfall. The previous night, an area of London’s ExCel Arena was transformed into a ‘super club’ with Django Django taking the stage and delegates enjoying complimentary refreshments.

But, it seemed nothing like tame to me.

Split over two levels, the hall was teeming with Adobe staff, vendors and delegates alike; all taking in the peppy, upbeat...

By Rachael Power, 12 May 2016, 0 comments. Categories: CRM, Data-driven marketing, Programmatic.