How to use programmatic to drive branding results
In a world crowded with advertising, how can brands stand out? And more importantly, how can high-reach branding campaigns be made relevant to every individual?
For me, programmatic is the answer and can play a huge part in helping brands to stand out and drive results.
Time and time again we are faced with the age-old argument of whether data and creativity conflict with each other or work together to drive results for advertisers.
This has been further scrutinised by theorists, such as...