A guide to unlocking the value of programmatic video
I’ve been reflecting on my first six months at Tremor Video, and realised that much of what I’ve heard from partners in the market fits into a few key themes. These themes are hugely illustrative of the challenges marketers face in an increasingly video-focused world, so I have pulled together the following guide to unlocking the value of programmatic video:
Be aware of the scale challenge
Many publishers, and buyers for that matter, still prefer to trade video via...