Ad fraud targeted by AppNexus-led certification
Picture credit: iStockphoto
Online advertising technology company AppNexus has partnered with a host of industry big hitters to create a new classification standard that the group of businesses hope will eradicate fraud.
DoubleVerify, Integral Ad Science, Microsoft, PubMatic and Xaxis have all joined forces with AppNexus to create a standard that will identify safe and trusted inventory on the internet.
Fraudulent ad impressions mostly stems from bot traffic where computers hijacked by viruses mimic human...