Cannes Lions insight: How the creative marketing industry has changed


Whether we like it or not modern marketing is remarkably different to what it was like even five years ago. The last three years have seen seismic shifts in how the industry operates and some of us just haven’t been prepared for it and others haven’t welcomed it.

This change has been most apparent at the annual Cannes Lions International Festival of Creativity. For those unaware of the Festival – firstly you need to ask yourself how you...

By Sylvia Jensen, 22 June 2016, 1 comment. Categories: Marketing Cloud, Personalised Marketing.

How to market to million touch point millennials


Kantar WorldPanel recently released research looking at the lives of UK millennials. Besides revealing everything from their favourite movies to their levels of alcohol consumption, the findings featured some interesting gems for marketers around the distinctions between online and offline browsing and purchasing habits.

For example, 25% of millennials often use their smartphone while in-store to check online prices and...

By Neil Joyce, 10 June 2016, 0 comments. Categories: Best Practice, Personalised Marketing.

Signal raises $30m to fuel people-based marketing growth


People based marketing – where advertisers work to more accurately reach consumers whatever their audience or device - is big news at the moment. 

In May the technology was called “the marketing strategy of the future” in a report from Signal and Econsultancy which said the technique was being more adopted more strongly than ever thanks to high conversion and click through...

By Liz Morrell, 08 June 2016, 0 comments. Categories: Advertising, Advertising Technology, Personalised Marketing.

Brands must optimise mobile retail experience to keep customers on side

According to the Centre for Retail Research, online spending by UK consumers has now reached £52bn, representing growth of 16.2% year on year.

Nearly a third of that spend was through a mobile device, and the report predicts this market will grow to over £60bn by the end of this year.

In the UK alone, more than three million people commute for over two hours a day. Travel time, given the frantic pace of life, equals down time and many commuters...

By Christie Dahmen, 03 June 2016, 0 comments. Categories: Personalised Marketing.

The right way to use mobile insights to improve CX

There is no denying that we have become a “smartphone society”. We spend an average of two hours on our smartphones every day – twice as long as on our laptops and PCs.

And with smartphones now our primary device for accessing the internet, brands face a world of new challenges and opportunities when developing their channel strategy.  

But are brands really able to rise to the challenge of this new “moving target marketing” to make the most of...

By Rupert Harrison, 02 June 2016, 0 comments. Categories: Personalised Marketing.

Half of UK adults expect a reply from brands within an hour, Lithium research says

Nearly half of UK adults expect a reply to their query from a company within the hour, according to a new Lithium Technologies report.

The company surveyed 2,000 adults about their attitude toward social media and brands. It found younger UK adults aged 18-24 are most demanding, with over half expecting a response to their query within the hour.

The research also found about two thirds of UK adults (67%) don’t like it when brands target them on social media, and a large...

Could proximity advertising be the saviour of the app ecosystem?


With the ‘app economy’ seemingly cooling down and developers and publishers struggling to monetise their creations, a shift towards contextually-relevant in-app advertising has the potential to underpin a new model that delivers enhanced experiences for consumers and sustainability for app publishers.

The creation of the app economy

It’s easy to forget, now that it is firmly established as one of the most significant and globally popular products of all...

By Jon Worley, 16 May 2016, 0 comments. Categories: Advertising Technology, Personalised Marketing.

Facebook brings dynamic ads product to Instagram


As if online shopping wasn’t already becoming targeted enough, Facebook has now rolled out its dynamic ads product to image-based social media site Instagram.

It first launched dynamic ads in February 2015, which allowed brands to automate advertising by showing users advertisements based on products they had just viewed or added to their basket.

With around 60% of people saying they discover new products on Instagram, according to...

By Rachael Power, 11 May 2016, 0 comments. Categories: Advertising, Personalised Marketing, Social Media Marketing.

IT network Spiceworks beefs up martech capabilities

(c) zhang

Professional IT network Spiceworks has sharpened up its marketing tech capabilities today, with the addition of a Facebook-style newsfeed, content marketing capabilities and a native advertising solutions.

First launched in 2006, Spiceworks it a large online network that connects IT professionals and technology brands.

It cites the fact that tech buyers are “increasingly reliant on branded and third party content” to make informed buying...

By Rachael Power, 10 May 2016, 0 comments. Categories: Native Advertising, Personalised Marketing.