KLM: 'How we deliver effective personalisation at scale'
Imagine how digital advertising might look in the context of real life conversation. Your prospect mentions their dream destination at a dinner party, and you begin by sharing some of the best deals for airline ticket offers with them, without asking what they really want.
After rounds of persuasion, they agree to buy the ticket, and move the conversation to a different topic. But you begin to continually refer back to the same subject – without waiting for a response, cornering...