Why visual marketing should be a 2017 focus
If anyone doubted that the internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them.
Instagram revealed plans to create a live video function on its Instagram Stories platform, taking it up against Snapchat and Facebook Live. Unlike Facebook Live though, the short videos recorded by Instagram's users will disappear as soon as they are recorded – friends will only be able to watch them live.
Meanwhile, Facebook is...