Great loyalty schemes: six core principles
Brands that craft excellent loyalty programmes know that they are all about the customer – not the business.
The benefits of long-term customer loyalty are self-evident. But, without providing the rewards and relationships that people want, that loyalty just isn’t going to happen.
Effective loyalty programmes focus on the wants and needs of individual programme members, and then align them to the sales goals of the business (rather than the other way around).
Businesses that want to provide a...