Brands are wrestling with personalisation, more than any other marketing tactic
Achieving a fully-personalised customer experience is something today’s marketing professionals dream about, where each customer feels the brand knows them and can anticipate their every need.
Get that right, and sales and loyalty will follow.
But while personalisation is at (or very close to) the top of the digital marketer’s priority list, it’s not proving easy to implement. In fact, a report by...