Where does call intelligence fit into an already crowded martech landscape?
As customers’ paths to purchase become increasingly complex, marketers are under mounting pressure to evidence their contribution to ROI within the multichannel mix.
But with more tech platforms to integrate than ever before, is there room for call intelligence within the growing martech stack?
Despite the significant evolution of the call tracking and intelligence market, the technology, to date, is utilised by less than 5% of businesses that could benefit from it. In part...